Olivia Buckle-Wright’s Post

Excellent initiative. I believe that #breakthrough #innovation needs to be approached differently compared to core innovation. And also requires different capabilities. However, I've seen many CPG companies lacking patience to incubate, test, and learn from breakthrough innovation. There's a lot of work in setting up the team, and suddenly, after the first organizational and market challenges, the team is disbanded. Be patient, Diageo #newbusinessdevelopment require patience to crack the code. If it were easy, somebody else would have done it before you.

Does skunk work innovation require work approaches to insight? We believe so. With innovation firmly on the agenda at Diageo, and the announcement of a breakthrough team filling LinkedIn newsfeeds - it is worth revisiting Clay Christensen’s hot take from a few years ago. He regularly commented that big corporations are always going to struggle to create 'empowering' innovation that disrupts business models and creates new markets. Ultimately big business tends to stifle this sort of innovation; it's simply not in the interests of the business to disrupt its own model. Birthing a bigger but cannibal opportunity takes extreme bravery. Prof. Christensen suggested one answer was to establish a separate 'incubator' unit (think Lockheed Martin's Skunk Works; Xerox's PARC; United Distillers' Callitheke). Cue ZX Ventures, Distill Ventures and a string of other hybrid approaches. At Brand Genetics we believe this agile approach to seed and post seed demands different strategic steers from insight partners. There is a reason that the startups taking your market share were not built in a focus group. We have spent years developing our observational and in situ research techniques - many directly designed around Clay’s Job To Be Done theory and in partnership with the early wave FMCG accelerators. Combining validated behaviour change frameworks with the agility needed for true test and learn research has become a passion for the team. From house parties to homesteads we have been helping businesses understand why, highly focused on uncovering the true #JTBD. As only when you understand why can you hope to change behaviour - after all is that not the core aim of step change innovation? The fact that breakthrough is back in the vocabulary is music to our ears - now is the time to ensure your insight approach matches your ambition! #innovationhub #consumerinsights #consumerbehavior

Scaling innovation can be challenging, but PepsiCo has cracked the code with these five essential lessons. 🚀 Swipe to see how they successfully scaled their partnership with Augury—and learn how you can apply these lessons to your own innovation journey. #DigitalTransformation | #ManufacturingExcellence | #FoodManufacturing

We've all heard the term, but what does "disruptive innovation" truly mean in today's food and beverage world? Our latest blog article deep dives into this trending topic. 🔗 https://lnkd.in/g3cd6UhN JPG Founder Jeff Grogg, along with innovation & strategy experts Veronica Lehman and Donna Delayo, share their expertise around the following: 1️⃣ Defining disruptive innovation 2️⃣ Analyzing the state of innovation in today's market 3️⃣ Knowing when a category is ripe for disruption 4️⃣ Explaining the implications for today's industry leaders Read through the article and share your thoughts below 💬 What categories do you think are ready for a much-needed disrupt? #FoodandBeverage #CPGIndustry #JPGTalent #DisruptiveInnovation #Innovation

To all my friends on the other side of the pond- if you are at London Quirks today check out this awesome discussion with Kevin H. and Pernod Ricard around Fueling Disruptive Innovation! +Dig Insights

Case Study Spotlight: Boosting Brand Equity in the Beverage Industry! 🚀 Discover how we helped our client, a top European beverage brand generate new revenue streams and enhance profitability by creating and building a digital platform for regenerative experiences. It enabled them to connect with a community passionate about sustainability and reinforced the brands' commitment to preserving natural resources. 🌱 The result? A remarkable boost in brand equity and market relevance! 🔗 Read the full case study: https://lnkd.in/edDCxch9 #corporateinnovation #innovation #businessmodelinnovation #FMCGindustry #successstory #sustainability #regenerationinnovation #DigitalTransformation #BusinessInnovation #DigitalTransformation Elena Massucco Paul van Schie Adrian Alexandru Alexandra Prus Sena Cuk Lauren Sanders Davide Spadone Demetrio Tondella Riccardo Demi Cássio Mariano Fleur Engelberts Wilson R. Giulia Falcone Emma den Hond Startupbootcamp

Not all innovation is ambitious. And not all ambitions relate to innovation. But when the two come together, great things can happen. (Key word being *can*.) In its inaugural post, Integral CPG dives more into our origin story and why we've decided to focus on ambitious innovation, further detailing just what it is, and why it should be important to most (all?) food & beverage players.

This is how we start the development process for every product we launch. By trying every product on the market (and any market we could be interested in launching into). There's no point in launching something that: A) Is the same as another product out there Or worse... B) Is inferior to another product on the market The next step? We make notes of everything we like (and don't like) about them... And only if we're convinced we can do it better, do we invest time (and money) into exploring it. Because the barrier to entry in CPG is SO LOW compared to some other industries, there is so much innovation. Which is great... But it also means there is a ton of unnecessary innovation (copycat products, inferior products, or products with attributes that consumers don't care about). The photo below was for the initial development phase of our new Juicy Peach flavour where we sampled HUNDREDS of drinks.

As shared in our launch announcement, Integral CPG was founded to unlock ambitious innovation for food & beverage brands. But what do we mean by 'ambitious' innovation? The concept isn't a new one nor something we invented in isolation. Rather it has existed for over a decade. - Any company that has passed the proof-of-concept stage has established a 'core' product portfolio – this is usually the products they launched and became known for - For a period, these companies can experience high growth with this core, through things like line extensions and packaging optimizations - But in time, maintaining higher growth, will require the company to step beyond its core into things that are truly new to it - This newness doesn't have to be about just the product, but could include changes in how the brand makes products, brings them to market, partners with others or operates in pursuit of growth - Innovation efforts that go beyond the core are known as 'breakthrough,' 'transformative,' 'disruptive' and more Regardless of the terminology, the implications remain: the further you want to move from the core with innovation, the greater the ambition involved, and the greater the ambition, the more you’re no longer innovating around the product alone but rather around an expansion of your business So, why does ambitious innovation require unlocking? Can’t a company just add it to their pipeline? The short answer is sure, but when innovation efforts move beyond what’s already known to the company, risks can grow exponentially. As such, pursuing such efforts often requires perspectives and approaches that differ significantly from what the company has used previously. Unfortunately, most companies aren’t great at stepping out of their 'norms' to attack these opportunities. It’s not a criticism, but rather a reflection of reality – it's a similar reason why people hire personal trainers or why doctors don’t perform surgeries on themselves. Beyond the specific expertise required, it is difficult to impose meaningful behavioral change on ourselves, and often an outside agent, or 'catalyst,' is required. Pursuing ambitious innovation without the right support can create many issues, but there are 3 we have seen to be most common and challenging, and which hold companies back as a result. And these are at the core of our philosophy and resulting approach. We’ll cover these 3 issues, and Integral's answers to them, in depth over the next few weeks – stay tuned! Extra credit – check out "Managing Your Innovation Portfolio" by Bansi Nagji and Geoff Tuff, Havard Business Review, May 2012 to dive deeper into the innovation ambition framework #ambitiousinnovation #breakthroughinnovation #foodandbeverageinnovation

Looking for the next big idea? Unlock new opportunities with our expert insights and proven strategies. Whether you’re looking to innovate, streamline, or grow, we’ve got what it takes to help you succeed. Stay tuned for what’s coming next! #ExpertInsights #BusinessSuccess #Innovation #Insights #FoodManufacturing #PackagedFoods #StayTuned