Great #ad. Strong #consumerinsight . Clear #ESP-Emotional (Unique) Selling Proposition. Big #Advertising Idea - Something like “ #Chevrolet Brings Back Great Family Memories” !). Great #Advertising are still made. There is a science and method to good #advertising and #communications . Young #marketing people should learn it to be consistently excellent. Good creative #advertising/ communications rarely happens by serendipity. This is also an example of how to do credible, authentic #heritage advertising. #marketingcommunications #brandmanagement #management #strategy #creativeadvertising #cmo #cmos #marketingdirector #digitalmarketing #ceos #businessschool #teacher #christmas #fmcg
Must-see holiday commercial from Chevrolet. I assure u this five minutes will be well spent!
This is so beautiful 😍 💖 This is so Christmas ?Chevroletlet captured the essence of the Season in this short Ad... I love this Thanks for sharing this with us and permit me to tag some of my friends Hey guys you should see this expecially if you are a Christmas enthusiast like mJohn OparaarJenechi EboruorHyagga AmadiadMayowa Lawalwal Merry Christmas 🎅 🎄 ❤
Wole Adedeji.
9mo
Good #StoryTelling based on a #FundamentalHuman truth always unlocks the most PRIMAL RECESSES OF THE HUMAN NATURE....The senile old lady in this story is a metaphor of how the consumer's senses are dulled by the sensory overstimulation of contemporary living. In a world where technical models are asserting more influence on marketing (which is great) the magic of #BreakthroughCreativity remains a relevant catalyst that can shift income statement performances exponentially, rather than incrementally. As always thank you for the inspiration sir.
Tom DuMay
9mo
Damn it. Publix, now Chevrolet. Where's the Kleenex.
Victor Ajeyomi
9mo
So so touching. Still, part of the transformative power of Nostalgia I shared on my page earlier today. The relatability was top-notch. The resonance was also great. My high moment in this ad was when Grandma’s face lit up as memories of the past kept flooding with vintage buildings and areas within the town that opened up past memories. This is a great ad, I must say. 👍.
As someone who lost a close relative to dementia and its effects, I find this piece utterly disgraceful. A shameless and conscious attempt to appropriate sufferings of so many people, piggyback fake empathy and profit from that. A moral failure of all parties involved in conceiving and producing this advertisement.
Oluwaseyi Lawal
9mo
You forgot to mention how emotional this is... certainly someone slicing onions somewhere. Such beautiful advertising, the point of which was not missed.
Deborah Josiah
9mo
Very emotional and family oriented…it’s just right for the holidays ❤️
This is too emotional!!!
Beautiful, but do not but the chevrolet still, just a car that will do the needful!!! This consumerism is good for nobody…😉
Chief Executive Officer at Southern Wall Products, Inc.
9moWe had a moment in America. I hope we have another one. Tears running down my face.