Adding to Carat's amazing achievement of being elected Leading Media Agency in overall market perception in SA, according to the Agency Scope SA 2023/24 study, dentsu is ranked #2 in Relationships with Holdings Groups (Client-Agencies Relationships) & in New Business Activity (Agency Selection Process).
Congrats team, this is an incredible achievement.🎉🎉
Click the link to read more - https://lnkd.in/eu7Kb9rv.
#SCOPEN
Adding to Carat's amazing achievement of being elected Leading Media Agency in overall market perception in SA, according to the Agency Scope SA 2023/24 study, dentsu is ranked #2 in Relationships with Holdings Groups (Client-Agencies Relationships) & in New Business Activity (Agency Selection Process).
Congrats team, this is an incredible achievement.🎉🎉
Click the link to read more - https://lnkd.in/eu7Kb9rv.
#SCOPEN
Transformative thinking and ideas for people & organisations - Strategist - Coach - Artist - Associate Fellow, Saïd Business School. Ex. CMO UN, CSO WPP, Cognitive Psychologist.
I have a love-hate relationship with advertising and marketing.
That feeling about Commercial Creativity is never closer to the surface than at this time of the year, when Cannes Lions International Festival of Creativity comes around again.
By Commercial Creativity I mean the loosely defined name given to a group of activities from the marketing function in a business, to those who help those marketers do what they need to do, the advertising, media and branding agencies and everything in between.
I was for a long time of this world: Chief Strategy Officer of EMEA, Global EXCO, Global Creative Council for the then named Y&R - VMLY&R (and now VML!) and then Chief Marketing Officer for the United NationsWorld Food Programme.
I did lots of things in those roles, some of those are still part of my life, but they are no longer all of my life.
This is an exploration of the good, bad and ugly of the industry, the importance of metas and what you might do if you want to try something different.
(A shorter version of this was first published by my friends and colleagues at BeenThereDoneThat - thank you. David Alberts, Nikki Crumpton and Marielle Kouroushi-Phillips).
Saïd Business School, University of Oxford#marketing#branding#advertising#careers#personaldevelopment#growth
TBWA\HAKUHODO welcomes Wataru Uchida as its new president and chief executive officer. 🏴☠️
A long-time pirate already, Wataru has been an integral part of TBWA\HAKUHODO's journey since its inception in 2006.
Speaking about the agency’s commitment to innovation and societal impact, Wataru says: "In this era of rapid change, where the role of advertising and AI’s influence is hotly debated, we see an opportunity not just to adapt but to lead with joy.
“Our creativity, powered by the Disruption methodology, is far from reaching its limit." 🚀
Read more via Campaign Brief Asia:
https://lnkd.in/eTYMGMKS
A year ago, I said yes to my new job, and time flies here. One of the many things I have been excited about is the strong network of both GroupM and Mindshare.
In the first quarter of 2024 our Global Mindshare Offices have been on a roll. The recognitions include Global Agency Network of the Year at the MMA SMARTIES X, Media Agency of the Year at the MMA SMARTIES North America, and Media Network of the Year at Spikes Asia, along with taking the #1 spot in both the WARC Media 100 and Effective 100 rankings.
Additionally, Mindshare is ranked #1 globally in new billings for 2023 by COMvergence.
Love the quote from our Global CEO Adam Gerhart highlighting how our success is always built on the strong collaboration, we have with our clients. “When clients lean in, embrace true partnership, and make brave decisions with us, the impact of the work is undeniable in driving measurable growth and positive impact for their businesses."
#mindshare#groupm#success#collaboration#partnership#growth#impact#congratulations
Every year, I go into Cannes a bit cynical, questioning whether it is all a bit performative. This year, however, I had a very different experience. Sure, there were certainly still aspects that were more spectacle than substance, but on the whole, I was inspired – by the work, by the camaraderie, and by the emphasis on true #creativity. For every benign, redundant mention of AI, there was an impassioned case made for the power of originality and unexpected creativity. I might have expected this from creative agencies, but I was most encouraged by the championing of creativity from the esteemed panel of CMO’s at Forbes' Most Influential CMO Luncheon.
Perhaps, we are collectively over the seduction of predictability and (faux) certainty. Perhaps, we are all realizing the diminishing returns of relentlessly pursued risk mitigation. Perhaps, the extremes of either dull sameness or shallow gimmicks will yield to smart, beautiful, big, bold, important ideas that build real brands and drive real business and if we are lucky, move society forward along the way.
I left Cannes feeling the renaissance has begun and that TBWA is exactly the right place to be for it, where Disruption is not a catchphrase, but an essence and a mandate.
My optimism was a direct result of spending time with Kyle Chayka, Lucia Aniello, Ben Tallon, Flau’jae Johnson, Beatrice Domond, Seth Matlins, The amazing women hosted by The Female Quotient, our ambitious clients, and my fellow Pirates.
As my partner Bruno Regalo says, a new season starts now – so may we all contribute to the renaissance and show up in Cannes next year with work that makes us proud.
Cannes Lions International Festival of Creativity | TBWA\Worldwide | TBWA\Chiat\Day | Omnicom | Troy Ruhanen | Courtney Nelson | Emily Wilcox | Jen Costello | Anh-Thu Le | Kirsten Rutherford |Jacqueline Redmond | Desmond Marzette | Mark Weinstein | Hilton | Jennifer Murillo | Discover Financial Services | Ryan Ostrom | Jack in the Box | Kate Cronin | Moderna | Brandi Ray | Jane Wakely | PepsiCo#CannesLions2024#OmnicomCannes#TheDisruptionCompany