Did You Ever Think the US Would Change Its Favorite Beer?
Modelo Especial just kicked Bud Light off the throne to become the #1 beer in the USA. This isn’t just about which beer is cooler—it’s about how Modelo played the game differently and won big time.
This is exactly what happened: Modelo didn’t just spend money on ads. They got real.
Investing in arts and sponsoring live events has made them a favourite, showing that being a part of what people care about really pays off.
For any brand looking to dominate, take notes from Modelo. It’s not just about selling; it’s about connecting and being a part of the vibe.
Being a part of hundreds of Modelo events over the years has cemented our belief in physical presence, and we are honoured to be creating more upcoming experiences alongside our agency partners.
Investing in IRL has never been so lucrative.
https://lnkd.in/gWwCqpGM
Sales Manager at Stephen Gould
5moGood Luck!!