Heading to #QuirksChicago? Join our session on Tuesday, March 26 to hear from industry experts at Molson Coors Beverage Company and Beam Suntory about the state of the alcohol industry and how to embrace evolving dynamics to meet consumers where they are.
It’s no secret that alcohol brands are having to adjust as consumers change their drinking habits – whether it’s lower alcohol drinks, going completely alcohol free, or the sober curious movement.
Eboni Washington, Director, Consumer Insights - Strategic Innovation & Ready to Drink/Ready to Serve at Beam Suntory and Sean McCullough, Sr. Insights Manager at Molson Coors will join our own Jessie Janego Higgins on stage to discuss:
➤ With so many products on the shelf today, how are consumers choosing between full strength, low, or no alcohol options?
➤ We know younger generations are drinking less – what's driving this and do alcohol brands need to change their approach?
➤ How can brands continue to resonate with consumers in an authentic way with the coming social/cultural/generational shifts?
And come visit us at Booth 322 to learn more about our industry-leading #research technology on the #TolunaStart platform and full-service suite of research solutions for every budget.
Get your tickets to The Quirk's Media Event for Marketing Research & Insights Professionals in Chicago today and use code Q20 to save 20%.
👉 Hope to see you there! https://lnkd.in/eX3SY_RH
Can’t make it to the event but want to receive a summary of our presentation? Drop us a note below, and our team will reach out to you to share it after the event. 💬
