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Don't underestimate TikTok, Pinterest, and Reddit! In addition to the established players like Meta (formerly Facebook), we have some new contenders shaking up the digital landscape. TikTok has emerged as a powerful platform, especially for brands looking to connect with younger audiences through engaging video content. And let's not forget about Pinterest, a visual discovery platform that continues to be a valuable resource for home, garden, and lifestyle brands seeking to inspire and inform their audience. But here's where it gets interesting: Reddit. This platform, often overlooked in discussions about digital marketing, is gaining traction and becoming more prominent. Its community-driven nature offers unique opportunities for brands to engage with niche audiences and participate in meaningful conversations. So, while Meta (Facebook), TikTok, and Pinterest may be familiar names to most, it's essential to keep an eye on emerging platforms like Reddit. Watch the full video in the comments! #DigitalMarketing #SocialMediaPlatforms #EmergingTrends #CommunityEngagement

From 0 to 100 million users in 3 years: how did Musically (now TikTok) grow organically? Musically started as an educational app called Cicada in 2014, founded by Alex Zhu and Luyu Yang in Shanghai. But they pivoted to let people create and share short lip-syncing music videos, and that's when things really took off. The new app blew up, especially among teens, racking up over 100 million users worldwide in just a few years. In 2017, the Chinese tech company ByteDance bought Musically for around $800 million and merged it into their existing app TikTok. And you know how massive TikTok is now. So, how did Musically build such a huge community organically? Here are Luyu Yang's principles for building a community in 3 steps 1. Create a creator-consumer ecosystem Musically made it stupidly easy for anyone to create videos. Features like lip-sync templates and duet modes let users make fun clips without needing pro skills. More creators = more content for consumers to enjoy. 2. Cultivate influencer rock stars They spotted early users gaining traction and helped blow them up. One random teen, Ariel Martin (Baby Ariel), hit 1 million followers in a summer! Seeing a relatable girl-next-door achieve internet fame inspired tons of others to join and create too. 1. Shape Shared Community Values Musically fostered distinct community values through viral campaigns like their "Don't Judge Me" challenge, where users revealed their attractive selves after appearing unkempt. This celebrated an inclusive culture of self-expression without judgment and set them apart from other apps. The key was making content creation accessible, amplifying relatable influencers, and shaping a unique community vibe. That's how they grew organically. What's your tip for building a thriving community? #TikTok #CommunityBuilding #GrowthHacking

TikTok remains the favorite social network for Generation Alpha, especially among Latinos, where more than half use both TikTok and WhatsApp as their primary platforms. This generation isn’t afraid to express themselves in a spontaneous and creative way, using TikTok as a space to share random ideas and instantly connect with a global audience.In countries like the U.S. and the U.K., the digital landscape is more fragmented, with Generation Alpha spreading their time across multiple social networks. Yet, TikTok remains the stage where they can be authentic, fun, and unpredictable.Are brands ready to keep up with this new wave of creativity and digital diversity? - Project Management: Solange Ricoy, Carolina Belingieri, Valkiria Garre Project Development: Tiago Cunha 🏳️🌈 , Mayara Alcantara, Vitoria Provedel, and Rapha Dutra. Official Partner: Netquest - #AlexandriaGroup #GenAlpha #BigNumber #GenAlphaIntoReality #Branding #Consumer #Insights

Are you feeling like social media updates are coming at you faster than you can scroll? No worries, we’ve rounded up the latest features and trends that can help you stay ahead and keep your content strategy on point. 🚀 Here are #4 Social Media Trends You Should Know About: 1. Meta, TikTok, and Snap Join Forces Meta, TikTok, and Snap are collaborating to fight harmful content online through the new program, Thrive, aiming to prevent the spread of suicide and self-harm material. 2. YouTube’s "Add Yours" Sticker is Here Creators can now invite users to share their own take on Shorts content with YouTube’s new "Add Yours" sticker, driving community-driven engagement. 3. Meta’s Ads API Update Reminder Meta is encouraging advertisers to make use of its latest Ads API updates for improved targeting and campaign performance. 4. Threads Adds Direct Link to Fediverse Sharing Meta’s Threads app makes it easier for users to share content across open platforms like Mastodon with a new direct link feature. Stay updated with JDS for all the latest social media news and tips! #SocialMediaUpdates #MarketingInsights #DigitalStrategy #JDS

Want to stay ahead of the social media whirlpool? Here’s your chance to catch up on what’s new: 💠 Meta is expanding verification access, allowing more users to obtain the coveted blue checkmark. This feature is now available in additional countries, such as Argentina, Chile, France, and Italy. Meta is also introducing new subscription packages for businesses. 💠 Threads is introducing a Recent tab in Search, allowing users to see search results organised by the most recent responses. 💠 X is planning to introduce new analytics for communities, providing admins with insights into what content is generating the most interest and how they can expand their groups. X is also planning to introduce Community-specific Spaces chats to boost group engagement. 💠 Instagram is currently conducting a live trial of its expanded Notes features with a selected group of users. After initially introducing Notes to user inboxes, Instagram has also explored incorporating Notes on profiles. Additionally, they have been testing Notes on Reels and feed posts, which are now receiving further emphasis. 💠 YouTube is simplifying the process of promoting videos by introducing a new, streamlined ad campaign setup option directly within YouTube Studio. This is in contrast to the more complex ad setup available through Google Ads. 💠 Instagram's content team advises that posting Reels longer than 90 seconds can potentially reduce your reach within the app. #DharmaMedia #IndianPR #PRAgency #Communications #Content #SocialMediaDiaries

🌍 Taking advantage of TikTok's global audience Ever thought about the potential of reaching 1.7 billion people worldwide? Yes, billion. By 2024, TikTok is on track to having 1.7 billion monthly active users globally, including a community of 17 million in the UK alone. Imagine the visibility and engagement your brand could gain! But of course, it’s not just about numbers. It's about connecting with a diverse, dynamic audience who are all eager to explore new content. Whether you're launching a new product or building brand awareness, TikTok's vast and varied audience is an opportunity you can't afford to miss. Stay tuned for some actionable insights to come. This is the first instalment of our series on mastering TikTok for business. But if you just can’t wait, check out our new blog (link in the comments below) #TikTokForBusiness #GlobalReach

Social media is set for a shakeup as TikTok parent ByteDance primes a new photo-sharing app to take on Instagram. Dubbed TikTok Notes, the app’s “imminent” launch has been all but confirmed by in-app notifications received by users, though the social media juggernaut has remained ambiguous on details. Forrester’s Mike Proulx says the move comes at a “precarious” time for TikTok, with Instagram Reels gaining ground on the app’s dominance in short-form video – all the while its future in the US market remains under threat by a proposed ban. As speculation about what the rollout might look like runs hot, Social Soup's Jess Hope reckons TikTok Notes is an engagement play – TikTok has the reach already, the one-way content flow on the flagship app has left an "engagement" gap that could be filled by lo-fi photo-based content. But will TikTok Notes pose any real threat to Instagram? Digivizer’s Emma Lo Russo thinks Meta's stronghold may prove too powerful. WARC Media's Alex Brownsell only sees Meta's ad "dominance" increasing. Social Soup (Australia & NZ)

👀 ARE YOU A TIKTOK LURKER?! 👀 🔎 Did you know that nearly half of adults on TikTok have never posted a video? A recent study shows that 48% of respondents from a recent Pew Research Center survey have never posted a video, and a typical user hasn’t even updated their bio. As the digital landscape continues to evolve, it's fascinating to observe how users engage with platforms like TikTok. This statistic emphasizes the diverse ways individuals interact with social media. While some dive headfirst into creating and sharing content, others prefer to spectate and consume. Understanding these dynamics is crucial for businesses and marketers looking to connect with their target audiences effectively. As we navigate the ever-changing digital landscape, it's essential to stay informed about emerging trends and user behaviors. This knowledge empowers us to tailor our strategies and engage with our audiences in meaningful ways. Article: https://lnkd.in/d2gnEsRi #TechTrends #DigitalMarketing #SocialMedia #TikTok #UserBehavior #Insights #Engagement #TechCrunch #tiktokads #advertising #marketing

Just read an interesting piece on Adweek about the latest trends from Social Media Week. A few things I found insightful: 1️⃣ Frustration with Instagram’s reach: Creators are feeling the pinch as Instagram's reach dwindles, despite efforts to follow platform suggestions. Is it time for the platform to step up and support its creators better? 2️⃣ X for testing content: Despite its ups and downs, X remains a valuable space for creators to test content before diving into more video-centric platforms. 3️⃣ Niche communities: Brands are exploring community-driven avenues like Substack, Discord, WhatsApp, and Facebook groups to engage with audiences beyond mainstream platforms. #SocialMediaTrends #DigitalMarketing #CommunityEngagement #DigitalTrends #SocialMedia #FutureForward https://lnkd.in/eicfi54v

Meta is reportedly testing the ability to cross-post Instagram Stories directly to WhatsApp.   This could be a game-changer for expanding content reach.   Imagine seamlessly sharing your creative spark across both platforms.   You can foster deeper engagement with your audience – no matter which app they prefer.   Think targeted promotions, behind-the-scenes glimpses, or exclusive content. The possibilities are endless!     #SocialMediaMarketing #ContentStrategy #Meta #Instagram #WhatsApp