Omnicom Media Group Asia Pacific’s Post

💡 "I think brands who are looking to have more personal conversations with their audience can do so on Threads," Georgina McKinnon, CEO of content at Omnicom Media Group Asia Pacific told Campaign Asia-Pacific. She added that it allows brands to get clever and original with their organic content. "We have seen good success stories from a community management point of view," Gina said. It's been over a year since Meta launched Threads — an alternative to X — which sparked a surge of initial interest and gained 10 million users in seven hours. However, interest has slowed and industry data shows users aren't spending as much time on the platform compared to YouTube or TikTok. That said, Campaign Asia says Threads remains relatively untouched by commercial influence making it an ideal platform from a community management standpoint. So where does the platform stand now among competitors? Read the full article here: https://lnkd.in/gdj6Vs5y #BeOMG #Threads #SocialMedia

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