Omnicom Media Group Asia Pacific’s Post

How are Chinese brands leveraging sports marketing to make their mark on the global stage? The Olympics might be over but there are still lessons to be learnt from marketing and sponsorships around this key event. Omnicom Media Group China's latest report analyses how Chinese brands have become global partners of the Olympics and official partners of the Chinese Olympic Organising Committee. It also showcases the various activations local brands launched to capitalise on the Olympics hype. Lucy Zhang, chief relationship officer at OMG China, said HeyTea and Chagee opened pop-up stores in Paris, which quickly attracted local consumers to patronise. Chagee also responded swiftly during the athletes' victories, rolling out marketing campaigns that brought long-term global exposure. Read more on Campaign Asia-Pacific: https://lnkd.in/gDfjaJJV To view the full report in Chinese, click here: https://lnkd.in/gSNj3Ez4 #TransformingExperiences #SportsMarketing

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