Omnicom Media Group Asia Pacific’s Post

📢 Our latest article "Outdoor in China 2024: How the gigantic sports market will set new standards in 2024" on ISPO.com is a must-read for those interested in the booming outdoor market in China. It delves into the complexities of this rapidly evolving market, highlighting its potential while also presenting unique challenges. 💪🏼💡 From the significant impact of the post-COVID recovery on outdoor activities to the changing consumer behavior towards sports and outdoor products for everyday use, it covers it all! You can also read about the crucial role of Key Opinion Leaders (KOLs) in the Chinese sports industry. 🏆✨ The insights underscore the necessity for manufacturers and brands in the sports industry to understand and adapt to the distinct characteristics of the Chinese market for successful brand establishment and growth. 📈 🚀 Don't miss out on the opportunity to gain valuable knowledge about a market with enormous potential! Read our latest article now 👉 https://bit.ly/3vzxZYs #ISPOBeijing #ISPO #OutdoorInChina #SportsIndustry #MarketPotential

How was the Paris Olympics a game-changer for social media audiences? How can brands in China capitalize on China's success? Ali Zein Kazmi and Bryce Whitwam see the Olympics as a win for social media, both in terms of the range of sports and unique programming. Brands in China can capitalize on China's success, and they don't need deep pockets to sponsor top-tier athletes. Social media enables brands to target niché audiences who may recognize China's youngest skateboarder, Zheng Hao Hao  (郑好好), who didn't take home a medal but certainly made headlines. Olympic stars like Zheng have staying power and will be around for the 2028 Games. It's an all-things marketing of the Olympics show from a Chinese perspective. Check it out at Apple Podcasts, Spotify, and 小宇宙。 #ParisOlympics #OlympicsSponsorship #Chinamarketing #Olympics #shanghaizhan #shanghaizhanpodcast https://lnkd.in/ggqbDsSR

For the latest 💡 info on China's booming #outdoor #market, read more here 👇🏼 #ispo #acceleratingsports #newperspectivesonsports

This Unofficial Partner article covers the high level points of how to plan and operate a digital marketing campaign in China. Hope you find it helpful as you keep China amongst your strategic global communications initiatives.

Chinese companies have long recognised the business value of participating in global #sporting events. Initially, #SportsMarketing was used to demonstrate to Chinese domestic #consumers that the quality of home-grown brands was on a par with that of their foreign counterparts. However, as Chinese companies accelerate their “Going global” strategies, sports marketing has become a key vehicle for building genuinely global brands.  This article was written by Victoria Guo 👩🏻💻, partner and head of Shanghai, SEC Newgate Greater China. #ChineseBrands #strategy

MARKETING IS CONNECTIONS FOR BRAND BUILDING This morning on my LinkedIn newsfeed, I read the news of the Chinese company AliExpress signing iconic sports legend #DavidBeckham as their Global Ambassador. When you analyze the strategy of Aliexpress, you exclaim: “OF COURSE! Makes all the sense in the world. This is the #marketing move of the week!” Why? Let's follow these 7 CONNECTION NODES to confirm this: 1️⃣ David Beckham is a GLOBALLY recognized #SPORTS figure. 2️⃣ CONNECTION TO SOCCER: The most popular sport in the world, boasting billions of fans across all continents and cultures. 3️⃣ CONNECTION TO THE AMERICAN SPORTS SCENE: Having played for the LA Galaxy, Beckham is now the owner of one of the most successful Major League Soccer teams, Inter Miami CF. 4️⃣ CONNECTION TO THE EUROPEAN market: Beckham played for three of the top teams in the world—Real Madrid C.F., Manchester United, and@Paris Saint Germain. 5️⃣ CONNECTION TO ASIA: Despite being retired as a soccer player, he holds a significant place in Asian pop culture history. Some studies suggest footballers currently hold great popularity, especially among younger generations. Beckham's influence even transcends the soccer field into the #fashion and #lifestyle areas. 6️⃣ CONNECTION TO LIONEL MESSI: The best player in the world and 2022 World Cup Champion, who plays for Beckham's team, Inter Miami. 7️⃣ CONNECTION TO VICTORIA BECKHAM: David Beckham's wife and one of the members of the hugely influential pop group in the 1990s, the #SPICEGIRLS. This group enjoys an enduring legacy that continues to inspire and influence artists today, and their impact extends beyond music, leaving a mark on fashion, #feminism, and #popculture. An absolutely genius move by Aliexpress! Marketing is connections for brand building. Now the big question: how are you connecting to build your #personalbrand? #success #marketing #personalbrand #brandbuilding #davidbeckham #soccer #leomessi #fifaworldcup #spicegirls #aliexpress #popcultura #feminism

Exploring Key Trends in the Sports Equipment Industry for 2024 The sports equipment industry is evolving rapidly, with new trends shaping the market in 2024. From cutting-edge technology to sustainable innovations, staying ahead is crucial for success. 👉 Dive into our latest piece to explore: - The rise of smart sports gear - Sustainable materials and their impact - Emerging consumer preferences Check out the full article at: https://lnkd.in/eZJ7KAz9 #SportsEquipment #IndustryTrends #AlibabaUS #Ecommerce #SustainableInnovation

🏅 In the run up to the Paris Olympics we'll see many current and former sports stars promoting brands on the global stage. As brands scramble to make the most of the buzz that surrounds this great sporting event, they run the risk of signing an ambassador in haste and potentially putting their reputation at risk. 🚩Thorough due diligence on potential Olympic partnerships is the only way risks can be comprehensively uncovered, leaving no room for nasty surprises. And in today's world where purpose-driven marketing dominates, due diligence serves as an important tool to ensure marketing efforts are both meaningful and authentic. 🔗Read more: https://lnkd.in/e2PdPcyw #duediligence #DD #brandambassadors #influencermarketing #purposedrivenmarketing #markteting

Are you ready for the Euros? How (and why) Chinese companies are betting big on the summer’s big soccer event? Leading Chinese companies are poised to leverage their roles as top sponsors and suppliers of the UEFA EURO 2024 men’s football tournament to gain substantial exposure and opportunities. Brands like AliExpress, BYD, vivo, and Alipay+ join global giants such as adidas and The Coca-Cola Company Zero, marking their significant presence in the European market. As the tournament unfolds from June 14 to July 14 in Berlin, these companies aim to transform their international presence into strong local relevance, capitalizing on the expected global audience of five billion people. But does it work? "Overall, sponsoring Euro 24 is a strategic move for these companies," say Mark Greeven and Howard Yu. "But such a platform cannot be a one-hit wonder. It requires persistence in investment and careful curation between brands and sports organizations." What strategies will these Chinese firms deploy to ensure their multi-million euro investments yield dividends? Professors Yu and Greeven share more on I by IMD: https://bit.ly/3Xa6rVn #IMDImpact #IbyIMD #UEFAEuro2024

Read our special expert column from Professor Simon Chadwick, who shares professional insights on the growing sponsorship maturity of Hisense Group and other Chinese brands in the past #EURO2024, as well as prospect on future challenges in long-term brand development. #HisenseMoreThanABrand #China #Sportbusiness