🚀🔍 Has “authenticity” become just another overused buzzword? In marketing and content creation, we’re often told to be our "true selves." But what if that’s just noise? 🤔 In the latest Field Notes essay, the spotlight is on how the relentless pursuit of authenticity can backfire. Instead of chasing vague notions of "being real," let’s focus on being specific, pragmatic, and considerate. Authenticity isn’t about oversharing; it’s about aligning actions with values. Sometimes, a bit of self-monitoring can be the key to genuine impact. 🌟✨ https://lnkd.in/e7vmnpXA #Marketing #ContentCreation #Authenticity #Strategy #Impact
Omniscient Digital’s Post
More Relevant Posts
-
I keep thinking about the word “authenticity” as I’ve grown to engage with and enjoy this platform more. I would love to continue having authentic interactions and relationships here (and more of them! And seeing more authentic content!), but I keep getting stuck on that word. My personal meaning of it doesn’t align with trying to “sell” yourself or “sell” something. But I wonder if the idea of enacting authenticity might be twisted by those who are attempting to do that—another strategy to lure rather than forming genuine, two-sided connections. How do you define authenticity?
To view or add a comment, sign in
-
I reached 75K+ impressions and 2.5K+ engagements in 5 months | Digital Marketing Intern | Social Media Marketing | Content Writer
I purchased authenticity worth Rs 10,000. Authenticity is a word you often encounter on LinkedIn, YouTube, and Instagram and various other places When I started my LinkedIn content creation journey, the term 'authenticity' repeatedly surfaced. I learned that to create content on any platform, one must be authentic—produce genuine content. This led me to ponder how I could be an authentic content creator. So, I went to a medical store and said, 'Bhaiya, Ek authenticity ki goli dena.' Then I took the medicine and brought the authenticity with me. (Joke's a part) I really thought about what authenticity is, and you know what? I love this word, 'authenticity.' I became obsessed with it because it sounds so fancy. I looked into what authenticity means and how to write authentic content. What does authenticity really mean? → Authenticity in content creation means being genuine and true to yourself. → It's like showing your true colors in a world of filters. → Share your real thoughts, experiences, and feelings instead of pretending to be someone you're not. → So, ditch the masks, share your genuine story, and let your content resonate with the melody of authenticity. → When you create authentic content, you connect better with your audience because they can relate to your sincerity. → Be honest, be yourself, and share what truly matters to you. After all, realness resonates louder than polished perfection! P.S: Feel free to share your opinion on Authenticity. #authenticity #contentcreation #digitalamarketing #linkedin
To view or add a comment, sign in
-
-
Certified 💯 empathic bitch nurturing the personal life, brand, & business of Founder Brandbabies who want to grow, scale, & expand | 📚Author of 6 | 🎙️Podcaster
What's the correlation between contemplation and content? I only ask because I brought up contemplation in my post yesterday. For years I lived my life accepting the consequences of my actions. It didn't matter whether I was right I wrong. It didn't even matter if it wasn't my fight. I led my life by my emotions. And for the most part, I still do. Even down to the content I produce on various platforms. So where does contemplation come in? 😏 Contemplation is the act finding the answer, not looking for them. Sounds crazy, I know. That's because you're used to thinking. Thinking is what you do when you're looking for existing answers. If I thought about what to write, I would produce regurgitated horse 💩 as content in a ghetto country tone. Instead, every time I make the decision to produce content, I contemplate what's right for me to say, which is not necessarily what you want to hear. 🥹 What you see as words is an outpouring of emotion because that's what's right for GCB. As many run to AI to come up with the right prompt, I sit and stare at the screen, writing and re-writing only to find mistakes after I've posted. People have taken to calling me a content creator, but it's not a title I accept. Will that stop folx from saying it? No. Will I ask folx to stop referring to me that way? No. 💥 It's like I wrote yesterday. I can be offensive or be on the offensive. Folx positioning GCB as a content creator does not stop me from positioning her as a Brandma. An empathic b!tch who nurtures brandbabies into Brand Leaders. Creating content for the sake of content creation is a waste of my time. Contemplating what to say and when to say it is a labor of love. #ContentCreator #ContentCreation #Brandma ----- When's the last time you contemplated your next move?
To view or add a comment, sign in
-
-
Copywriter, Social Media Marketer,Brand Strategist and Spider-Man Ethusiast In search of authentic storytelling.
“In the end, perfection is just a concept - an impossibility we use to torture ourselves and that contradicts nature.” -Guillermo Del Toro You are flawed. So am I. It’s embedded into human experience. Yet, we all fall into the trap of perfection. “It has to be perfect” we say. The intensity of our passion overrides our logic. But perfection is paralyzing. As a content creator, I’ve seen many fellow creators and clients second guess good content. Sometimes they want to be “perfect” other times they themselves want to be seen as perfect. The pressure to appear a certain way on social media is real. Showcase the winning, bury the losing. But losing is what got you here. In Japanese culture there is a concept called Kintsugi. It is the practice of taking broken pottery and filling the cracks with gold. It's a manifestation of how our flaws are part of who we are, and there is no need to hide them. Instead, the breaks are prominently displayed. That’s a philosophy many business owners can learn from when it comes to content. Not only is it ok to show vulnerability, but it also makes for the most engaging content. It gives others a way to connect with you, which in turn creates brand loyalty. Don’t be afraid to show your journey, both good and bad. Don’t hide your gold. #AuthenticityMatters #VulnerabilityIsStrength #HumanConnection #SocialMediaMarketing #ContentMarketing #ContentStrategy #Storytelling #PersonalBranding
To view or add a comment, sign in
-
-
Newsletter, die deine Leser in den Bann ziehen. Und zu Fans und Kunden machen. Damit du mehr Zeit für dein Herzensthema hast I E-Mail Copywriting für Gesundheit und Persönlichkeitsentwicklung
In the past, I felt reluctant to reveal my true self. I hesitated to let people look beneath my surface. Always fearing that the real me wouldn't be accepted. This fear even intensified when I experienced a setback in my health many years ago. I felt like a failure. I wanted to hide. But this challenging period also taught me a valuable lesson: We all have a story beneath the surface. Something that we don’t see at first glance. And it's exactly these stories that make us special and unique. It's these stories that make us who we are. So in the last few years, I have learned to share my story. To show my personality. To be who I am. And yes, not everyone appreciates this openness. Not everyone likes the real me. But the right people do. And that's way better than being liked for being someone else. I also see a trend towards authenticity in the business world. You are replaceable if you only share dry wisdom and advice. What makes you irreplaceable is your personality. And your unique story. The people will buy from you because of you. Because of what you’ve been through and what you’ve learned along the way. Because of the value only you can provide. It takes courage to make yourself vulnerable and show your true colors. But it’s so worth it. Because in the end, what really captivates us are true human beings. With feelings. With opinions. And with a personal story. #copywriting #marketing #werbetexter #copywritinggermany #authenticity #trueself #businesstrends #personalstories #storytelling
To view or add a comment, sign in
-
In a world brimming with digital content, the quest for authenticity and genuine connection has never been more crucial. As professionals, we often grapple with the challenge of balancing our expertise with our personal touch. How do we make our audience not just see, but feel the real us behind the screen? Well! The secret lies not in the grand gestures but in the nuances of our everyday lives. Here’s a concise guide to making genuine connections: 🌟 Build Trust on Four Fronts 🌟 1. Be Genuine: Let your personality shine through. 2. Stay Relevant: Talk about what matters to your audience. 3. Showcase Expertise: Share your insights and experiences. 4. Deliver Value: Ensure your product or service stands out. 💡 Integrate Your World 💡 1. Personal Stories as Lessons: Use your daily life to illustrate professional principles. 2. Hobbies to Skills: Link personal interests to your professional skill set. Lifestyle Posts: Share a bit of your life outside work (sparingly). 🔑 Authenticity Is Key 🔑 Remember, genuine content resonates the most. Avoid mixing unrelated personal and professional content; it dilutes your message. 📢 Over to You 📢 How do you blend authenticity with professionalism in your content? Any tips or successes you’d like to share? Let’s keep it real and impactful together. #Authenticity #ProfessionalGrowth #ContentCreation #Engagement
To view or add a comment, sign in
-
AFFILIATE MARKETER|DIGITAL MARKETER|Helping people to monetize there social media & generate revenue from it. Talks about #makemoneyonline#instagrowth#importanceofskills and #howtomakemoneyonline
yesterday evening, I had a thought what makes contet spicy & tangy just like this sauce. To create spicy and tangy content, use vivid language, provocative ideas, and elements that evoke strong emotions. Incorporate humor, controversy, or unexpected twists to add spice. For tanginess, infuse your content with engaging anecdotes, relatable experiences, or thought-provoking questions. Balance is key; ensure your content remains engaging without becoming offensive. found this post helpful? comment down below👇 follow for more shaheen khan
To view or add a comment, sign in
-
-
Freelance Copywriter ✏️ | Funnels | Landing Pages | Sales Pages | Websites | Emails | Social Media Ads
You're stubborn. You like to make decisions yourself. And feel like you came to conclusions without the help of others. Me too. In fact, we all do. Including your readers. So, if you tackle persuasion head-on, you end up being very direct – and often too literal. To your reader, it's then obvious what you're trying to do. Now, of course, **sometimes** that is the best option. But often, it’s not… Because the biggest motivators in decision-making are unconscious - and a bit crude (e.g. to have more money, to look better, to boost our ego, to show off to others). So, if you explicitly pull those levers, you end up slyly insulting your reader. Instead, you need to charm. You need to dance with the reader. You need to play with the implicit. And by doing so, you encourage the reader to come to the conclusion themselves. Your delivery will then be a lot more tactful (and a lot less vulgar). And you bypass natural resistance barriers to speak to the real decision-maker. The subconscious. The result? Your reader feels good saying yes. #copywriting #persuasion
To view or add a comment, sign in
-
Social Media Management Expert || Dental Surgery Technician. I provide creative and effective marketing solutions that help businesses in the health and other sectors achieve their goals and reach their full potential.
Do you find yourself spending too much time overthinking before hitting that 'post' button? Don't worry, you're not alone! I used to be there so i know how it feels like. Overthinking can hold us back from sharing our thoughts, ideas, and creativity with the world, but It's time to break free from the chains of overthinking and just share your content! Here are some tips that would help you. Authenticity Matters: Instead of stressing over every detail, embrace the authenticity of your content. People appreciate genuine and real expressions. Your unique perspective is what makes your content special, so don't be afraid to let it shine. Imperfections are Okay: Perfection is an unrealistic standard. Accept that not everything needs to be flawless. Your audience is more interested in the value of your content rather than its perfection. Embrace the imperfections, learn from them, and keep growing. Connect with Your Audience: Your audience is eager to hear from you. By consistently sharing your content, you build a connection with your audience. Don't let overthinking hinder this connection. Your audience values the real you, so share your thoughts and ideas openly. Learn as You Go: Each post is an opportunity to learn and improve. Instead of waiting for the perfect moment, learn and refine your content as you go. Experience is a great teacher, and the more you post, the more you'll understand what works for you and your audience. Start Small: If the thought of posting is overwhelming, start small. Share a snippet of your thoughts, a simple photo, or a quick update. Gradually, you'll become more comfortable, and the fear of overthinking will lessen. Silence Your Inner Critic: That nagging voice of doubt can be paralysing. Challenge your inner critic by reminding yourself of the value you bring. You have something important to share, and the world deserves to hear it. Silence the doubt and let your voice be heard. Remember, the world is waiting to see what you have to offer. Don't let overthinking hold you back. Just take that leap, press 'post,' and share your unique content with the world! I hope this helps you. Don't forget to save this post so you can always come back to read whenever you are holding back. #contentmarketing #socialmediscontent #justdoit #failingforward #zoueratunscripted
To view or add a comment, sign in
-
Marketing Strategist & Consultant | Driving Noise New Media’s Success from the Inside.
1moGreat read. I just used "authenticity" yesterday in a convo. That part about the growth mindset at the end WAS deep.