Omniscient Digital’s Post

Okay, folks, SOUND ON. Nobody in this B2B space does this. Christmas is almost here, time for some live music and examples to show you how to add emotions to your marketing. Remember when I was telling you, and I keep telling it all the time, that we need more feelings, more emotions in the B2B tech? It doesn't need to be funk. Funk is for the Funky Marketing. I'm going to show you how you can do it by using the recordings of Snow Patrol performing Chasing Cars at Royal Alber Hall to make my point. I wanna show you the way they involved the audience, the way the band is satisfied because of their performance, and the way they transfer that feeling to the audience. It's the same in B2B. You need your customers, your clients, to be able to cheer for you, to sing. Something to remember from this post is the lyrics from the song. "Forget what we're told Before we get too old. Show me a garden that's bursting into life." Enjoy! p.s. tag all the people who are working in B2B tech to see this #b2b #tech #marketing #funkymarketing

Great discussion on creativity in B2B, the creator economy and the importance of made for platform content in SoHo this morning. Props to Kate Sarginson, Rob Mayhew (Business and Finance bCreator of the year) and Tobi Demuren for really digging into what the future of B2B brand building can and should look like 👏🏼

What’s Next in Marketing: Check Point’s CMO on how full-stack marketing is like conducting an orchestra SDxCentral CEO Matt Palmer talks with Shashi Kiran, CMO of Check Point Software on how marketing is really like conducting an orchestra to make beautiful music.

Beyonce is the queen of all things - but does that include B2B marketing? Here's the thing: whether you see yourself as That Girl 💅🏻 or an Alien Superstar 👽, the lessons Beyonce shares in the Renaissance album can have wider applications… We’ve scoured through the lyrics and lessons from the Renaissance era, and looked at how we can apply this to B2B social media marketing. Check out what we found below 👇🏻 #Beyonce #B2BSocialMediaMarketing #Renaissance

"Cashing in on Creativity" article by The B2B Institute. Did you know 💡❓ : - This may seem obvious, but, better ads deliver better profits ‼ - YET, 75% of B2B ads score 1 star or less 👎 So, what's the tip to being a 5 star creative? 🌟🌟🌟🌟🌟 - 1) Story Arch: those who tell the best stories rule the world! 🌍 - 2) Characters: we all need something, or someone, to cheer for 👨👩👦 - 3) Soundtrack: music speaks straight to the heart and stirs the soul 🎶 - 4) Emotion: speak to the heart, don't bother the brain ❤️ - 5) Fluent Device: brand recognition speeds decision 🧠 ⚡ Check out the full article below and drop me a DM if you have any video related questions for your brand or biz 📝 https://lnkd.in/gNxDx5JC

We are too afraid to say or show the wrong thing. 🫢 It kills creativity. —> It kills marketing. 98% of B2B content out there is mediocre, at best. We are playing it safe, not to offend, not to anger, not to disappoint, not to go against our corporate ToV and image. Fear of standing out in a bad way prevents us from standing out in a good way. Being neutral means being odorless and colorless. And it means being boring. Brains don’t remember boring. Brains remember different. 🔥 Next week: 1). I’ll be sharing a cool upcoming event on B2B creative! 2). I’ll be sharing an example how a complex industrial B2B product can stand out and deliver a compelling message! Stay tuned 🤩👏🏼❤️🔥 #B2Bmarketing

Just like a standout voice helps musicians top the charts, a compelling brand voice is what you need to reach the top of your market. A distinct brand voice helps people recognize your company instantly, even in a sea of competitors. So we're breaking down exactly how to develop one. This blog post has a step-by-step guide on building your brand voice, plus examples of B2B brands that are currently nailing it. #b2btech #b2bsaas #contentmarketing #contentcreation

Is TikTok a playground for B2B Marketing? 👀 TikTok, known for its vibrant and dynamic content, is not just for B2C! B2B businesses can leverage this platform to leverage ; 🎨 Brand personality 🧠 Thought leadership 🎥 And even behind-the-scenes insights in a more relatable and engaging manner. 👉🏿 Swipe through to learn more 👈🏿 #B2BMarketing #tiktokmarketing #socialemediamarketing

True creativity is rare. 💥 That beautiful balance when original thinking and unique execution comes together to render something mesmerising and moving. I strongly suggest you check this session out at the B2B Marketing ABM Conference, London 23 and learn how we converted research to rhythm. 🔢 🎶 Don't miss out. I promise you won't be disappointed. #abm #b2bmarketing #creativity

🎥 Dive into the latest video trends reshaping B2B marketing in 2024. Discover key insights and strategies in the new Two Rivers Marketing blog post by my colleague Liz Warner.