Onalytica’s Post

Save the date for this - expert advice on AI & Ethics from the B2B Influencer Marketing specialists Onalytica!

I love this article from diginomica: "With consequential AI, the marketer becomes the air-traffic controller. What Bloomreach has announced is where I think these providers need to go. The opportunity for marketers to pass on more of the operational aspects of setting up and running a campaign or activity will empower them to spend more time understanding the customer, building relationships, and finding creative ways to build awareness, attract, engage, and build lasting customer relationships." Read more: https://lnkd.in/eiWJz6b4 Thanks Barb Mosher Zinck, Amanda (Elam) Cole #AI #marketingautomation #personalization

Stay ahead with the top 3 digital marketing trends of 2024! 🚀 Discover the three game-changing digital marketing trends you can't afford to ignore in 2024! From leveraging celebrity influence to the power of AI, and focusing on customer experience-oriented marketing, these strategies will set you apart. They are featuring insights crafted with ChatGPT. Watch now and get ready to rock 2024! 🌟💼 #MarketingTrends #AI #CustomerExperience #DigitalMarketing #AI #CustomerExperience

check out trends happening in digital marketing in 2024

Everyone thinks outreach is about quantity. It’s actually about quality. Bad data is the death of effective outreach. Here's why... Outdated or inaccurate data leads to missed opportunities, wasted time, and costly disconnect. In 2025, the companies that outperform will be those with access to the most accurate, actionable, and real-time data. How can AI improve lead identification? → AI-powered data enrichment → Identify true intent → Scale personalized outreach Download our playbook to discover how you can start leveraging AI for enriched, actionable insights that drive results: https://lnkd.in/emyFrktR #TechStakMarketing #MarketingStrategy #BusinessGrowth #DigitalMarketing #AI #OmnichannelMarketing #LeadGeneration

"However, it may surprise you to learn that the data on its own is of little use or value. In fact, the true value of data lies not in the data itself but in its use. In a sense, data is just the raw material that we can use to make decisions and judgments. People sometimes call this wisdom." - Dataquest IO This little nugget of wisdom truly resonates with me. It's insightful how a company can take a tidbit of information such as a consumer's penchant for Buffalo Chicken Wings and cat videos, and convert this into a targeted advertisement that will then generate sales in a more personalized way with systems like AI or for you pages. TLDR; Data in itself is invaluable, however, the information gathered from this data can speak in fortunes. #ai #dataanalytics #businessanalytics #targetedmarketing

Everyone thinks outreach is about quantity. It’s actually about quality. Bad data is the death of effective outreach. Here's why... Outdated or inaccurate data leads to missed opportunities, wasted time, and costly disconnect. In 2025, the companies that outperform will be those with access to the most accurate, actionable, and real-time data. How can AI improve lead identification? → AI-powered data enrichment → Identify true intent → Scale personalized outreach Download our playbook to discover how you can start leveraging AI for enriched, actionable insights that drive results: https://lnkd.in/e-c4-AgA #TechStakMarketing #MarketingStrategy #BusinessGrowth #DigitalMarketing #AI #OmnichannelMarketing #LeadGeneration

What a drag! We found that sellers are taking upwards of 10 hours per week on crafting the perfect personalized email. It's a worthwhile effort, but we understand that even with all that time put in, there's no guarantee of a reply. Or even an open. Dig into our State of Prospecting Survey to see where sellers are struggling the most and where they see the greatest opportunity for AI to help them. #sdr #bdr #salesops #ai https://lnkd.in/eEfSCNzm

Marketing trends are in a constant state of evolution and emergence, increasing the need for marketers to stay relevant. The digital-first buyer journey has arrived, accompanied by the presence of digital and AI marketing tools. Given the importance and effectiveness of digital and AI marketing tools, it's evident that they are here to stay for the foreseeable future! Read more on Mary Gilbert (Kerford)'s top 5 Trends Marketers Need to Know here: https://lnkd.in/g3g9gUck #B2BMarketing #InfiniteEdge #CMOinsights #MarketingStrategy #AIStrategy #AI #AIMarketing

🚨 Don’t miss this event! 🚨 If you're still relying on just one platform for outreach, you’re leaving too much on the table. Multichannel is where it’s at – and it doesn’t have to be complicated, especially with tools like lemlist and Clay stepping up the game with AI. We’re hosting a webinar to show you exactly how to run a multichannel campaigns, personalize your outreach, and get better results. You’ll learn: ✅ How to build AI-powered multichannel campaigns with lemlist & Clay ✅ A side-by-side comparison of lemlist's AI Variables vs. Clay + GPT ✅ Step-by-step on how to set this up for yourself Plus, you'll get free templates and frameworks to kickstart your outreach. This one’s packed with value – make sure to join us! Learn from the best! Harry Mason Michel Lieben 🧠 Tal Baker-Phillips Join the event here: https://lnkd.in/dHWQQAWt #webinar #multichanneloutreach #AI #sales #coldoutreach