OnBuy’s Post

Most People Want Their Brands to Last. The problem is NOT the desire. When Warby Parker Started their D2C brand in 2010 no one was selling glasses online. After a few years when their model was proven successful many copycats mushroomed. And you could read headlines like.. “The Warby Parker of shoes" “This company is fast becoming the Warby Parker of scrubs.” Unlike Worby Parker a lot of these brands didn’t last. “What we’ve seen the last few years is that many of those brands didn’t have a differentiated product, they didn’t have differentiated Value Proposition, a lot of these brands disappeared” - David Gilboa CEO of Warby Parker You can copy someone else’s model and steal their Value prop, but you won’t last in a competitive market if you’re a copycat. Differentiate or Die. . . . #holisticbrand #consciousbusiness #brandstrategymatters

Difference between Product & Brand. #branded #brands #production #products #difference #between #UltraStack #Shopify #business #browsing #store #ExpertGuidance #storeonline #storeopening #EcommerceSuccess #businessmodel #businesscoach

Perfect packaging, brilliant displays… preferably delivered yesterday… ⏰   As someone who works with brand customers daily, I hear it all the time: everyone wants their perfect packaging and display solutions FAST.   And I totally get it—but sometimes those brilliant ideas take a bit longer to materialize. That’s why I think it’s worth mentioning our vast inventory of standard products—ready to be picked off the shelves and shipped to you when deadlines get a little too close or while you’re waiting for that brilliant idea to come to life.   Additionally, we keep stock for our customers, enabling them to purchase their annual demands upfront. This not only helps keep prices down but also significantly shortens delivery times when demand spikes.   So whether you need a quick solution for tomorrow or a custom masterpiece for the future, we’ve got it covered. We’re known for fast deliveries and innovative solutions 🌟. #Westpack #Branding #JewelleryPackaging #Watchpackaging #Eyewearcases #Display #CustomSolutions #StandardProducts

It needs to be said and at the risk of my head being chopped off by a few disbelievers BUT for those who plan to enter the German market: According to Circana the German market shows a devastating -12% (!!) in the month of January '24, compared same period in '23. And 2023 as a year was already dramatic. Now anyone responding to this post, by saying it is the economy', I warn you..I will BLOCK you! This is not a very good start. Now Smyths Toys is not included in the Circana reports...and actually that is a good thing as the data would be (far) less negative and would not give a true representation of the rest of the market. What is going on? * Most German retailers shut down for new business in January and most of February Why? Well it is the traditional stock clearance, end of year auditing and what have you: "our warehouse is full" and "our shelfs are packed" * There is a big disconnect between retailer and todays consumer (the gamer, the kidult etc) * German buyers love German toy companies. Germany 1st and that is totally fine. However with the exception of a few, most German companies are not experiencing the best of times * Believe it or not, most retailers have yet to place their '24 spring orders * One believes the German consumer is different..WRONG! * One believes the German mother stills make the decisions...WRONG.."das war mal' * If the licensed merchandise is not related to a movie, TV series, book...it simply doesn't exist"...again..WRONG! It is one of the biggest frustrations for suppliers dealing with Germany. Some buyers say "let's make the final decision for Spring'24 when we meet at Nurnberg Toy Fair...2024"...hmm oké...so you expect suppliers just to stock new product in the hope...you buy? Well let me tell you, first comes, first gets...we don't hold inventory if we can sell it now...so we may have no product for you at all! If the German toy market wants to improve the 2024 (and beyond) performance...then it needs its a total reset. From independent to specialist to mass market! To prove my point...There are a couple of German retailers who have broken the "status quo" and guess what, these companies show increase year-on-year...against the negative trend.. Now what do these retailers do? 1) Total connected to the end consumer... 2) Understanding today's consumer is a global consumer 3) The "global" consumer is diverse and of all ages --> Opportunity!! 4) Understanding and exploring what is happening in other markets 5) The year has 365 days...so 365 days to sell product, not 250 days.. 6) New product drives traffic to store...traffic means business...and the opportunity to make an incremental sale 7) Spring season starts Mid- December, Fall season starts in Mid-June... What do you do when the store you visit offers you the latest of the latest, and the store across the street offers old product?… you go (and stick) to the first one. #toyindustry #toys #spielzeug #germany

Seeing is believing. Show them the potential with DealerSpin360 and watch the leads start pouring in. This is the inventory merchandising piece your dealership needs. Get a demo: https://hubs.ly/Q02qDVQg0 #AutomotiveMarketing #Dealerships #CarImaging

Check out this video and see the journey of your branded merchandise order 👍

Colorful 1000s Of Markdowns Sign Spreads The Good Word .… @FixturesCloseUp #FixturesCloseUp #StoreFixtures #RetailFixtures #StoreDisplays #RetailMerchandising #RetailOutfitting #Shopfitting #StoreSupplies #VisualMerchandising #PointOfPurchase #POP #PointOfPurchaseDisplays @Macys #Macys #Markdowns #Discounts 

AllSaints CEO Peter Wood has led it on an impressive turnaround, from losses and store closures to record sales and scooping Retailer of the Year at Drapers Awards 2023. In 2024, the British brand is turning 30 with serious swagger, launching into new categories and markets, as well as rental. Read below to find out more. #retailnews #fashion #fashionnews

S(toryt)elling is the magic ingredient is building sales overnight & brand over time. People don't buy brands, they buy into them. So proud to share Carters Inc. latest work with Mischief @ No Fixed Address. Last post on these I promise...just a proud parent! #digitalmarketing #branding #advertising #retail #apparel #parenting