Onclusive’s Post

32% of young adults aged 18-29 get their news from #TikTok, according to Pew Research Center. However, spending at least 30 minutes on the platform each day increases the likelihood of holding antisemitic or anti-Israel views by 17%, compared to 6% for Instagram and 2% for X. We need to talk about TikTok -- on The Dejargonizer Podcast Listen to the full episode with my guest Anthony Goldbloom (link in first comment) #socialmedia #news #antisemitism #elections2024

Listen up US women in the podcast world! 🌟 The top ten podcasts have been revealed, giving insights into the preferences of female listeners. The podcast landscape will continue to diversify and cater to niche interests, providing more tailored content for women across various demographics. 🎯As podcasting grows in popularity, brands like CoHost can help creators better understand their audience, leading to more engaging and impactful content. 📊Understanding your listener persona by age, income, social media habits, and employment can be a game-changer in creating content that resonates with your target audience. 🚀Stay ahead of the curve and discover how to command your brand in new media! Command Your Brand

Podcast consumption has surged in the past three years with nearly a quarter of Americans now listen to 5+ hours of podcasts per week! 66% say advertising helps them choose what they buy (vs 45%). Unlike mass media, podcasts attract specific demographics and interests, allowing you to target your ideal #audience precisely (take note #luxury companies). #Travel players could benefit from communicating to engaged listeners who are attentive and receptive to advertising, offering higher engagement rates. Furthermore, there's a benefit of location flexibility - podcasts can be consumed anywhere, making your message accessible even on-the-go. To learn more here's our short report on the topic: https://lnkd.in/gk84AnU7

🎧 Edison Research crunched all the numbers and the results are in: Podcasts have more listeners than ever. According to Edison's study 'The Podcast Consumer 2024,' podcasts are not only reaching all generations, but the audience is diverse and increasingly female. This trend highlights a highly coveted demographic for advertisers, with 45% of U.S. women tuning in monthly and 32% listening weekly. Check out this resource for comprehensive data on podcast listener demographics and insights into their habits: https://lnkd.in/g7GeT5uY #podcasts #podcastadvertising #advertising

Ever felt like you're playing a game of Marco Polo with your audience, but every time you shout 'Marco,' no one shouts 'Polo' back? That's the podcasting world sometimes - sending out waves and waiting for the ripples. 🌊👂 But here's the catch: maybe we're swimming in the wrong pool. Understanding our audience isn't just about demographics; it's about getting into their minds, their routines, their playlists. 🧠🎧 It's time to switch tactics. Let's not just seek listeners; let's dive into their world. What do they crave in their content? What makes them hit 'subscribe'? 🤔🔔 Share your 'Eureka!' moment when you finally found and connected with your target audience. Let's navigate these podcasting waters together! 🚣♀️💡 #podcastmarketing #FindingYourAudience #ContentConnection #podcastproconnect #podcastproduction

My June news update to MPR members focuses on our launch of Reverb, an initiative to make news more approachable for 20- to 30-year-olds through multiplatform coverage. The Reverb team includes Feven Gerezgiher, Nicole Ki, Anne Guttridge, Samantha Stroozas, and Kaila White. They're producing content that we broadcast on MPR News on the radio and stream online as well as share on social media channels such as Instagram and TikTok, OnDemand content such as podcasts, live events across the state, and more.    Did you know millennials surpassed Baby Boomers in 2020 as the U.S.’s largest population and Gen Z makes up 20 percent of the population? MPR wants to meet this digital-first generation where they are.     You can read my full update here: https://lnkd.in/g-iWSgtz

🎙: After 3 years of working together, Paola Flores-Marquez and I FINALLY recorded an EMARKETER #podcast episode to talk about US #Hispanics. During our chat, we discussed which digital behaviors Hispanic Americans over-index on, how they get their news, and what advertisers should consider when trying to reach and market to them. 💡Fun fact: Hispanic digital media usage rivals or exceeds that of the total population on most media platforms, especially Instagram and WhatsApp. Their strong online presence and enthusiasm for sharing product recommendations with friends make them both a target and an ally for advertisers. But like any large demographic cohort, advertisers need to be specific about which Hispanic group they're targeting. The Hispanic community may share characteristics like language and a history of acculturation, but their origins and lived experiences vary greatly. Episode link: https://lnkd.in/e5_wdsk9

In the Demo Podcast S2E5: "Demographic Cliff" is now live! 🎧 In this episode, Farrah and Adam dive into the controversial idea of an impending "demographic cliff," wherein worldwide economic disaster will be triggered by declining population growth. Popularized by American financial newsletter writer Harry Dent, this theory takes aim at several generational tropes, from Gen X's supposed lack of work ethic to the allegation that Millennials are disinterested in buying homes or starting families. The question is: Is there any evidence to support this theory, or are there ulterior motives for the proponents of it? These claims, more often than not, serve to stoke fear and anxiety rather than educate and inform. Find out by listening to the full episode on In the Demo's website: https://lnkd.in/eRNGuakv Get thoughful analysis on topics like these and more delivered straight to your inbox by signing up for our newsletter! #InTheDemoPodcast #DemographicCliff #GenX #Millennials #GenerationalTropes

Great to see our insights into the listening habits of Gen Z and other generations get covered in Inside Radio, KSL News and Podcast News Daily. More and more Americans are getting their news from podcasts, YouTube and TikTok with 1 in 6 Americans listening to political podcasts like NPR News and The Daily to stay informed. This is why Podcastle’s mission of democratizing video and audio content creation is so important, so that everyone has a chance to make their voice heard. You can read KSL’s coverage below and see the full survey results on the Podcastle blog. Podcastle libk is under the comments 👇

🆕 data now that both running mates have been announced Using Podchaser data, pulled mentions of both JD Vance and Tim Walz Big caveat: the picks were announced ~3 weeks apart so there's an obvious delta in # of mentions and reach Smaller caveat: this is NOT a political post I pull this data because: 1) it's interesting 2) it displays how valuable podcasts are to public discourse 3) it showcases how rich Podchaser's monitoring feature can be And, of course, you can go way deeper on this. Some ideas: - coverage by major news orgs vs indies - analyze mention snippets for sentiment - track down advertisers of shows that've mentioned - pull audience demographics of shows that've mentioned Sound useful? Get in touch! #podcasts #mediamonitoring