On Device’s Post

Don't miss next week's in-depth educational session 🧑💻 on integrating attention into media strategies. Together with IAB Finland we'll focus on the current state of affairs of attention measurement as well as its practical and strategic applications. Register via the link in the comments 👇! Pasi Raassina, Thomas From, Katri Martin #attention #highimpact #digitaladvertising #webinar

Yesterday, IBT Online partnered with the U.S. Commercial Service to present an insightful livestream, "Grow Your Exports in Europe – Online Global." Joined by Shannon Christenbury, we delved into crucial digital strategies essential for successful exporting to Europe. Here's a recap of the livestream's key takeaways: 🔷 Guidance from the U.S. Commercial Service: The U.S. Commercial Service has offices throughout Europe, offering invaluable assistance to American businesses seeking growth and expansion in international markets. 🔷 Understanding European Buyers: Recognizing the nuances of European markets is pivotal. While diversity exists across countries, there are still many commonalities in consumer behavior. For example, European buyers react similarly to social media content and online advertising. 🔷 Navigating Regulatory Landscape: Exporters targeting EU countries must navigate complex online and industry-specific regulations. Compliance with regulations such as the General Data Protection Regulation (GDPR) is necessary and shows you understand the importance of data privacy for European consumers. 🔷 Building Trust through Localization and Marketing: Meeting European buyers on their preferred online platforms is essential. Utilize website localization and targeted online marketing strategies to establish trust and resonate with European audiences. A massive thank you to Shannon and Susanna for joining us to share these valuable insights. To watch the livestream recording: https://hubs.ly/Q02hMklJ0 IBT Online’s Online Global Programs provides companies with online tools to grow their business globally. Learn more about the Online Global Programs: https://hubs.ly/Q02hMy3v0 #EuropeExport #EU #USCommercialService #GlobalBusinessStrategies #LivestreamRecap #IBTOnline

Seizing opportunities is key 🔑 The Post-DMA era is the perfect time for multi-location businesses to take advantage them! 🚀 The European Union's Digital Market Act (DMA) and Digital Services Act (DSA) are true game-changers. Yet, how to leverage them for maximum impact? 💪 Elevate your online presence through these key insights ✅ Learn the essentials and discover why these regulations are critical for multi location business .✅ Explore how DMA/DSA will transform your store’s online visibility and what it means for your digital strategy ✅ Gain access to proven methods to boost your online presence, helping you outshine your competitors. ✅ Uncover strategies designed to expand your reach and propel your brand to new heights. Don't miss this chance to master the post-DMA digital landscape. Your business's future success depends on it. Ready to learn and grow? Dive into the full insights—link in the comments below! ⬇️ #DigitalMarketsAct #DigitalServicesAct #OnlineVisibility #LocalMarketing #FranchiseGrowth #PostDMA

🚀 The new TOP 100 is out today 🚀  Don't miss the new TOP 100 of the digital agencies in Belgium 🤩 The ranking has been finalized ! Who clinches the top 🥇spot ? You’ll find the new market analysis, unlock deeper insights and actionable intelligence with the full report. Delve into comprehensive analysis and practical strategies to stay ahead in Belgium's digital market and  discover exclusive content and interviews. Explore exclusive content and interviews where our expert panel shares their experiences and insights! Let’s kick off with Peter Van Wijnaerde at Teamleader 👉 Peter will shed light on the significance of work optimization, a central focus for digital agencies, covering topics such as: - Pressures on profit margins - Surge in demand for cash flow management - Digital agencies in search of new business models - AI as a "disruptive" technology - Tools designed to save time - Assisting agencies in better combating the crisis Position yourself at the forefront of the digital revolution in Belgium by ordering the Top 100 Report (download the preview here : https://lnkd.in/e-5Y44Y8 ). ➡ Stay ahead of the curve and glean insights from industry-leading experts. Click here to order👇 ➡️ FR : https://lnkd.in/eiu4Wqe ➡️ NL : https://lnkd.in/e4bd7abF

I will teach digital marketing in HCMC, Vietnam, by the end of October. It will be a free half-day seminar. Everyone could join. Especially business owners and digital marketers. Purpose: understand how to leverage digital to boost your business. After joining this free session, you can get started immediately. Few of you will even try to run campaigns while attending this workshop! Prodima shares valuable digital insights. Be ready to book your slot soon! (100% free, just need to get your seat) #prodimavietnam #prodima #prodimaagency #digitalmarketing #onlinemarketing #contentmarketing #seminar #conference

"Why was my ad rejected?" was the title of a talk I gave at this year’s 2024 Digital Summit Sri Lanka organized by the Digital Marketing Association of Sri Lanka (DMASL). For anyone interesting, here are my slides. #DMASL #DMASLSummit2024 #DigitalSummitLK

The Advertising Standards Council of India (ASCI) has joined the International Council of Advertising Self-Regulation (ICAS) as a founding member. This collaboration aims to enhance self-regulatory practices in advertising globally. By being part of ICAS, ASCI seeks to align with international standards and best practices, promoting responsible advertising and consumer protection. This membership will also facilitate knowledge sharing and cooperation among various self-regulatory organizations worldwide. Want to stay in the loop on the latest ad, marketing, and brand news? We've got you covered! Follow us for: - Quick bites on industry trends - Insider scoops on brand strategies - News that matters to marketers like you Let's connect and keep it fresh! #collaboration #Partnership

Our validated solution for Consumer Duty has proven which factors most impact customer understanding and what the minimum acceptable understanding score should be. Robust data, smart insights💡

Explored the importance of Integrated Marketing Communications (IMC) in business.  IMC: Solutions to Marketing Problems. Dynamic business environments require impactful IMC to combat marketing issues. 7 Components of IMC Mix: Advertising, sales promotions, public relations, direct marketing, digital marketing, and personal selling all work together to create one brand voice. Emergence of IMC: Some of the trends responsible for this include market fragmentation, globalization, and digital media, which have made integrated marketing approaches necessary. Ethical Considerations: IMC practitioners have to handle ethics when coming up with message tactics, involving transparency and responsibility. Regulatory Framework: The IMC industry in Canada is regulated and controlled by organizations such as Advertising Standards Canada and the Competition Bureau, providing for fair and truthful marketing. #IMC #marketing #marketingandadvertising #economics #MKTG5519

Today at #AMAMPP: A panel of experts focuses on how marketing can contribute to constructive collaboration between markets and government to meet society's needs. 📷: David W. Stewart Questions they're discussing include: ❓ When and why do markets fail and what does failure mean? ❓ What is the appropriate role of government in regulating market activity? ❓ What is the role of the marketing discipline in addressing these questions? ❓ What unique contributions could the marketing discipline bring to discussions and decisions related to the design of value delivery systems, improving the quality of life, and the interaction of markets and government? ❓ What research questions might advance such contributions? Panelists include: Ingrid M. Martin, David W. Stewart, Ron hill, Marlys Mason, Janis K. Pappalardo, and Debra J. Ringold