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With heavyweights like Disney and Universal announcing their colossal investments into their parks division—$60 billion and $17 billion respectively over the next decade—it's clear that the magic of spatial storytelling and themed experiences is far from fading. But why do these entertainment titans continue to pour such staggering amounts into these ventures? Let's explore five compelling reasons why spatial storytelling and themed experiences are investments worth making. • Memorable Magic Themed parks excel at creating unforgettable memories. From the charm of Diagon Alley to the wonders of Tomorrowland, these crafted worlds leave lasting impressions, turning first-time visitors into lifelong fans. It's this magical connection that ensures a continuous flow of guests. • Innovation Attracts Innovation is the lifeblood of theme parks. New rides and attractions offer unique experiences that can't be found elsewhere, drawing crowds eager for the next big thing. This drive for innovation not only keeps the parks fresh but also encourages repeat visits. • Economic Impact Theme parks significantly boost local economies by creating jobs, increasing demand for services, and drawing tourists. The economic benefits extend far beyond the parks, supporting local businesses and fostering community growth. • Cultural and Educational Benefits Beyond entertainment, themed parks are platforms for cultural exchange and education. They immerse visitors in diverse worlds, promoting an appreciation for storytelling and innovation, and sometimes even offering insights into different cultures and historical periods. • Brand Loyalty For companies like Disney and Universal, parks strengthen brand loyalty by deepening the audience's connection to their favorite stories and characters. This immersive engagement turns casual viewers into devoted fans, enhancing brand loyalty through experiences that extend beyond the park. In essence, the significant investments by Disney and Universal in their theme parks highlight the lasting value of spatial storytelling and themed experiences. These ventures go beyond mere entertainment; they're about crafting unforgettable memories, spurring innovation, driving economic growth, enriching cultural understanding, and solidifying brand loyalty. As technology evolves and audiences seek new immersive experiences, the enchantment of themed parks is set to captivate new generations. Let's connect, dream and create together! justyn@storylandstudios.com Storyland Studios PlainJoe #storytelling

What makes Jackalope Junction Different (than other theme parks)? Story. Most, if not all, theme parks combine a hodgepodge of stories - none really interconnected, to create the idea that they are a “theme” park and not a more traditional amusement park. These stories can be contained to one attraction each, where sometimes they are a very immersive experience, like in the case of Disney’s “Peter Pan’s Flight”, where riders are whisked aboard a small flying ship, and taken on a journey through the story of Peter Pan. As of late, the trend for most theme parks, and the easiest, or least “risky” option when creating a new park or a new “land”, is to simply license a pre-existing IP. Designs exist, characters exist, stories to branch from exist, and chances are there is already a built-in audience. What could be simpler? Jackalope Junction though is a different kind of theme park, in fact, we call it a “Storypark”, as it doesn’t have different lands or rides that are disconnected story-wise. In fact, we call it a Storypark because the whole park is focused around one story, the characters of that story, and the adventures within it. We won’t have a plethora of rides and attractions that are there just for the fun of having them, but each one is curated and considered to fit into the story of Jackalope Junction- some custom designed and built specifically for it, with none like them elsewhere in the world, and some customized and crafted to be storytelling elements. Each one specifically will have a purpose within the story. Speaking of story, the whole park is like walking into a living, breathing town full of people, anthropomorphic animals, robots, cyborg gunslingers and the occasional traveling salesman. The story of Jackalope Junction as it happens day to day. And the dark history of what it was before - where guests will be able to discover that history - either passively or actively. Guests can choose to just enjoy their day or days there, as if visiting a historic town, or choose to learn about the history and dark past. Each of these elements, from the shops to the restaurants to the rides, all are part of one story, as well as every single feature and attraction. To promote this grand little town, this “Storypark”, we’ll have a companion television series that shows life in the town, its backstories, and day to day goings on- with some drama, a twist of humor, and lots of good old down home wisdom, as well as books, comics, heck, even maybe a moving picture show! Jackalope Junction is being created to be nothing like anything ever imagined before- a fully immersive adventure experience for the whole family that brings back good old fashioned wholesome values and entertainment for a very weary world. So, are you ready for something completely different than you’ve ever experienced in your life? If yes, then help us, help me, bring this to life… The Jackalope Junction WeFunder campaign: https://lnkd.in/gcNG52fV

D’fineart Brings Magic to Theme Parks Theme parks have an uncanny ability to transport us to worlds beyond our imagination. Beyond the exhilarating rides and attractions, it's the theming that truly sets these parks apart, turning mere visits into immersive adventures. Today, we explore the art of creative theming in theme parks—how it shapes our experiences, sparks our imaginations, and creates unforgettable memories. Crafting Worlds Within Worlds: At the heart of every great theme park lies a meticulously crafted world waiting to be explored. Whether it's the enchanting fairy tale castles of Bollywood park Mumbai , Dreamasia or Mythical park at Ellora or the futuristic landscapes of Universal Studios, theme parks excel in creating cohesive environments that captivate visitors from the moment they step through the gates. Every detail, from architecture to landscaping, is designed to evoke a specific atmosphere and narrative, ensuring that guests feel completely immersed in the park's theme. Themes that Transcend Generations: One of the most compelling aspects of theme park theming is its ability to resonate across generations. Classic themes like medieval kingdoms, space adventures, and jungle explorations have stood the test of time, continuously evolving to appeal to new audiences while retaining their timeless charm. Theme parks often draw inspiration from literature, mythology, history, and pop culture, creating rich tapestries of stories that appeal to a wide range of interests and ages. The Future of Creative Theming: Looking ahead, the future of theme park theming holds endless possibilities. As parks strive to offer unique and memorable experiences, we can expect to see even more ambitious projects that blend fantasy with reality. From fully immersive lands based on popular franchises to eco-friendly parks that celebrate the natural world, theme parks are poised to continue captivating audiences with their innovative designs and storytelling prowess. In conclusion, theme park theming is an art form that transforms ordinary outings into extraordinary adventures. By crafting immersive worlds, celebrating iconic characters, and embracing innovation, theme parks create environments where imagination knows no bounds. Whether you're a thrill-seeker, a dreamer, or a lifelong fan of a particular franchise, there's a themed park waiting to whisk you away on a journey you'll never forget—a journey where magic, excitement, and wonder collide. Dfineart Pvt Ltd is designing Them parks across the world ,also designing amazing Bollywood movie sets and events. #dfineart #narendrarahurikar

Ever wandered through Disneyland and felt like you were stepping into a grand fairy tale kingdom? The secret often lies in a clever technique called forced perspective. Let’s dive into what it is, how it works, and why it’s so powerful. What is Forced Perspective? Forced perspective uses optical illusion to make objects appear larger, smaller, closer, or farther away than they really are. By manipulating the scale and positioning of objects, designers can trick our eyes into seeing something that defies usual expectations of size and distance. Disneyland’s Enchanted Example Disneyland masterfully uses forced perspective. Take Sleeping Beauty Castle: from a distance, it looks towering and majestic. In reality, the upper sections are built at a smaller scale, making the castle appear much taller. Main Street, U.S.A. employs the same trick, with upper stories scaled down, creating a longer, more expansive, yet cozy atmosphere. When to Use Forced Perspective • Immersive Environments: Perfect for theme parks, film sets, and theatrical productions.    • Maximizing Space: Creates a sense of depth and expansiveness in limited spaces. • Highlighting Features: Draws attention to key features or landmarks, making them appear larger or closer. When Not to Use Forced Perspective • Functional Spaces: Inaccurate scale and proportion can cause practical issues in areas like kitchens or bathrooms. • Close Inspection Areas: The illusion may fall apart if people can get too close to the objects. Benefits of Forced Perspective • Cost-Effective Grandeur: Creates the illusion of grandeur without high costs, saving space and materials. • Enhanced Storytelling: Heightens the sense of awe and wonder, making experiences more engaging. • Visitor Flow: Subtly guides movements and improves layout in places like Disneyland. Forced perspective is a magical design tool that transforms spaces and captivates audiences. Whether creating a theme park, designing an exhibit, or maximizing a small space, this technique helps achieve remarkable results. So next time you stroll down Main Street or gaze up at a castle, remember – there's more to the magic than meets the eye! Let's connect, dream and create together! justyn@storylandstudios.com PlainJoe Storyland Studios

🎢 Haunted Texas Theme Park: A $1.39 Billion Game-Changer in Entertainment 🌍 We’re thrilled to unveil the financial details behind our ambitious project, Haunted Texas Theme Park, strategically located near Austin, Texas—a city known for its vibrant music and cultural scene. This isn't just a theme park; it's an innovative blend of history, sustainability, and cutting-edge technology that will revolutionize the entertainment industry. 💡We are creating a destination that combines immersive historical storytelling with advanced AR/VR experiences, while leading the way in sustainable practices. With a total investment of $1.39 billion, we're setting the stage for a new era of entertainment that educates, entertains, and leaves a lasting positive impact on our planet. 💰 Financial Projections & Highlights: In our first year alone, we anticipate generating $254 million from 2 million visitors, with spending expected to increase to $465 million by Year 3 as we expand and enhance our offerings. Our income will come from various sources, including park admissions, retail leasing, hotel operations, major events, and more, ensuring consistent growth and long-term sustainability. By Year 3, the park's operating margin is projected to reach $171.6 million, highlighting the profitability and financial resilience of this project. Our 650-room hotel is expected to generate $34.6 million in Year 1, with revenue growing to $46.2 million by Year 3, driven by high occupancy rates and exceptional guest experiences. With over 1 million square feet of retail space, we project $24.5 million in revenue in the first year, with occupancy rates reaching 90% by Year 2. 📊 Investment Opportunities: We are currently raising $50 million to kickstart the project, with an offering of 1-3% equity. The full investment requirement is $1.39 billion, with a 25% equity offer available for partners interested in supporting this revolutionary project. 🔗 We invite potential investors, partners, and visionaries to explore our comprehensive pitch deck. Discover how Haunted Texas Theme Park is poised to set new benchmarks in the global entertainment landscape and why this is an opportunity you won't want to miss. 📈 Why Invest?: A unique blend of entertainment, education, and sustainability that sets us apart from traditional theme parks. Situated in one of Texas’s fastest-growing regions, adjacent to Austin’s booming tech and cultural scene. Positioned to capitalize on the increasing demand for experiential, sustainable, and culturally enriching attractions. 👥 We’re looking for like-minded partners who share our passion for creating a better future through innovative entertainment. Together, we can build something truly monumental that will stand the test of time. https://lnkd.in/gY7Vra9G #HauntedTexas #ThemePark #InvestmentOpportunity #AustinTexas #Sustainability #Innovation #EntertainmentIndustry #ARVR #Tourism #EconomicGrowth #PitchDeck

Anaheim will vote today on Disneyland Forward. "The city of Anaheim’s planning commission is scheduled Monday to review the proposal for Disneyland, dubbed the “happiest place on Earth.” The project — which would require Disney to invest at least $1.9 billion in the theme park, lodging, entertainment and related uses over the next decade — still must be approved by the city council before taking effect." I loved this part. "Right now, there isn’t enough room in the original Disneyland in California to build something on a large scale without affecting existing attractions, which are relished by loyal, long-time visitors to the company’s oldest theme park, Alde said." Tomorrowland and Hollywood Pictures Backlot (or whatever it's current name is) are begging not to be forgotten when the shiny new lands come rolling in. Do I think it will pass? Yes, Disneyland and Anaheim have a much less contentious relationship than they did when the 4th hotel and Eastern Gateway fell apart. Am I so sure we'll get the full giant sprawling 3rd theme park equivalent? Not so sure yet. But the zoning changes will allow Disney more flexibility in what they create. And for the city, its win/win. Disney either builds more (and makes jobs, pays taxes, and increases attendance) or pays the fines for not meeting the promised investment levels (cost of doing business for them). Either way, the city has increased revenue. Unless the neighborhood opposition really struck a chord with the city council, I would be surprised if this didn't pass. https://lnkd.in/egTZwjTY #letsmakeplans #themeparks #themedentertainment #themedesign #disneyparks

Today, we're diving into the art of creating unforgettable theme park experiences through emotional journey design. This is where the magic happens. A great theme park isn't just rides and attractions; it's a carefully orchestrated emotional voyage. Let's explore how to create these powerful experiences: • Understand Your Emotional Palette Like a painter with colors, a designer needs to grasp the full spectrum of emotions. Joy, wonder, excitement, nostalgia, even fear - these are our tools. As Disney Imagineer John Hench said, "What we're selling is not just amusement, but emotional experiences" (Hench & Van Pelt, 2003). • Create an Emotional Arc Think of your park layout as a story with a beginning (anticipation), middle (emotional peaks and valleys), and end (satisfaction). The Tower of Terror is a great example, building anticipation through the abandoned hotel, peaking with thrilling drops, and ending in exhilarated relief. • Use Multisensory Design Engage all senses to trigger emotions. The Wizarding World of Harry Potter masters this, from the sound of the Hogwarts Express to the taste of Butterbeer. • Leverage the Power of Transitions Spaces between attractions can reset emotions, build anticipation, or provide respite. Theme park designer Cynthia Sharpe notes, "Transitions are the connective tissue of the guest experience" (Sharpe, 2019). • Personalize the Experience Allow for personal choice and interaction. Star Wars: Galaxy's Edge does this brilliantly, letting visitors shape their own story through interactive elements. Designing for emotional journeys transforms parks into unforgettable experiences by: • Deeper Immersion: When emotions are engaged, visitors aren't just observing - they're living the experience. • Increased Memorability: Emotional experiences are more likely to be remembered and shared. • Higher Satisfaction: A well-crafted emotional journey leaves visitors feeling fulfilled and eager to return. • Brand Loyalty: Strong emotional connections foster brand loyalty and repeat visits. • Word-of-Mouth Marketing: Emotionally impactful experiences are more likely to be recommended to others. As expert David Younger says, "The most successful theme parks are those that understand they're not in the business of selling rides, but of selling emotions" (Younger, 2016). By focusing on the emotional journey, we're not just designing parks - we're crafting experiences that become part of people's lives. We're creating magic, one carefully designed emotion at a time. Remember, in theme parks, emotions aren't just the icing on the cake - they're the whole recipe. Now, go out there and cook up some magic! Think about your most memorable theme park experience. What emotions did you feel throughout your visit, and how did the park's design contribute to those feelings? Let’s connect, dream and create together! Justyn@storylandstudios.com PlainJoe Storyland Studios

Exciting News: Universal Studios Theme Park in the UK Universal Studios Hollywood plans to open a new theme park in Kempston Hardwick, Bedfordshire, operating 365 days a year. This development is set to create 20,000 jobs during construction and an additional 8,000 jobs once operational, significantly boosting the local and national economy. With an estimated economic impact of nearly £50bn over 20 years, this park is poised to become one of the UK's top attractions, drawing millions of international visitors. Why It's Exciting: Economic Boost - The project is forecasted to generate £35.1bn during construction and the first 20 years, plus £14.1bn in additional tax returns. Job Creation - Initially, 20,000 construction jobs and 8,000 operational jobs, with the potential for more. Tourism - Expected to attract millions of international visitors, benefiting local businesses and tourism. How Consumer Research Can Help: Consumer insights are crucial for ensuring the success of this venture. Key areas of focus should include: Market Analysis - Understanding demand, visitor demographics, and spending patterns. Public Engagement - Gathering feedback from local communities and stakeholders to align the park with their expectations. Competitive Landscape - Identifying gaps and opportunities compared to existing theme parks and attractions. How Retail Savvy Supports Clients: At Retail Savvy, we specialise in a range of research solutions tailored to the leisure, hospitality, and retail sectors: Customer Intercepts - In-the-moment feedback to capture immediate visitor experiences and preferences. Focus Groups - In-depth discussions to understand consumer expectations and perceptions. Depth Interviews - Detailed one-on-one interviews to uncover nuanced motivations and behaviours. Ethnographic Studies - Real-world observations to gain a deep understanding of consumer interactions. Consumer Surveys - From quick polls to comprehensive surveys, gathering quantitative data to identify trends and measure satisfaction. We help businesses from the initial concept development phase through to testing new ideas and concepts, food and beverage offers, customer journeys and experiences, and competitor experiences. Our goal is to ensure our clients remain relevant and future-proof their businesses to adapt to evolving market demands. Whether enhancing customer experiences, optimising cross-category spending, or driving overall performance, Retail Savvy is here to support your growth. Welcome to Retail Savvy Research Consultancy, your go-to for retail, hospitality & leisure insights! We would love to talk to you. Why don't you drop us a line at simon@retail-savvy.com Please visit our website for more details about us and client testimonials at https://lnkd.in/dtd82GQ Or follow us on LinkedIn: https://lnkd.in/etXuWN48 #UKTourism #Hospitality #Retail #Leisure #UniversalStudios #EconomicGrowth #ConsumerResearch #RetailSavvy #SavvyInsights

Apple Vision Pro: Revolutionizing Theme Park Design In the evolving landscape of theme park creation, Apple Vision Pro emerges as a game-changing tool, blending cutting-edge technology with creative vision. This device's immersive augmented reality (AR) capabilities could transform how designers and enthusiasts craft virtual parks, offering a Roller Coaster Tycoon-like experience in stunning AR. Reimagining Park Design Vision Pro's ability to merge real and virtual worlds provides an unparalleled platform for theme park design. Architects can now: - Visualize full-scale parks in empty spaces - Collaborate in real-time with global teams - Make instant adjustments to designs For hobbyists, this technology elevates the park creation experience, allowing them to: - Build entire parks in their living rooms - Ride their custom coasters in first-person VR - Refine designs with immediate feedback Bridging Virtual and Physical Worlds Vision Pro's impact extends beyond virtual applications: - City planners and investors can tour potential sites with AR overlays - Real-world environments inform better decision-making in design - Global collaboration becomes seamless, with experts contributing remotely Marketing and Guest Experience The immersive capabilities of Vision Pro also revolutionize park marketing: - Potential visitors can preview attractions from home - Parks can test guest interest before construction - User data provides valuable insights for future developments The Future of Theme Park Creation Apple Vision Pro represents a new frontier in park design, pushing the boundaries of creativity and engineering. As this technology evolves, it promises to transform not just how we design theme parks, but how we experience them as well.

𝑻𝒓𝒂𝒏𝒔𝒇𝒐𝒓𝒎𝒊𝒏𝒈 𝒕𝒉𝒆 𝑻𝒉𝒆𝒎𝒆 𝑷𝒂𝒓𝒌 𝑻𝒉𝒓𝒊𝒍𝒍: 𝑪𝒂𝒔𝒆 𝑺𝒕𝒖𝒅𝒊𝒆𝒔 𝒂𝒏𝒅 𝑰𝒏𝒔𝒊𝒈𝒉𝒕𝒔 !! Theme parks have gone digital, embracing mobile apps to elevate the guest experience, optimize operations, and boost revenue. Let's delve into the exciting world of theme park apps, exploring compelling case studies and revealing figures: 𝑬𝒏𝒉𝒂𝒏𝒄𝒆𝒅 𝑮𝒖𝒆𝒔𝒕 𝑬𝒙𝒑𝒆𝒓𝒊𝒆𝒏𝒄𝒆: 𝑽𝒊𝒓𝒕𝒖𝒂𝒍 𝒒𝒖𝒆𝒖𝒊𝒏𝒈 𝒂𝒏𝒅 𝒓𝒊𝒅𝒆 𝒓𝒆𝒔𝒆𝒓𝒗𝒂𝒕𝒊𝒐𝒏𝒔: Apps like Disney Genie+ and Universal Express Unlimited allow guests to skip physical lines, reducing wait times and maximizing park enjoyment. 𝑰𝒏𝒕𝒆𝒓𝒂𝒄𝒕𝒊𝒗𝒆 𝒎𝒂𝒑𝒔 𝒂𝒏𝒅 𝒘𝒂𝒚𝒇𝒊𝒏𝒅𝒊𝒏𝒈: Apps provide real-time navigation, show wait times for rides, and suggest personalized itineraries, helping guests navigate large parks efficiently. 𝑨𝒖𝒈𝒎𝒆𝒏𝒕𝒆𝒅 𝒓𝒆𝒂𝒍𝒊𝒕𝒚 𝒂𝒏𝒅 𝒈𝒂𝒎𝒊𝒇𝒊𝒄𝒂𝒕𝒊𝒐𝒏: AR experiences like Harry Potter wand interactions at Universal Studios bring park elements to life, while gamified scavenger hunts add a layer of fun and engagement. 𝑶𝒑𝒆𝒓𝒂𝒕𝒊𝒐𝒏𝒂𝒍 𝑶𝒑𝒕𝒊𝒎𝒊𝒛𝒂𝒕𝒊𝒐𝒏: 𝑫𝒂𝒕𝒂-𝒅𝒓𝒊𝒗𝒆𝒏 𝒊𝒏𝒔𝒊𝒈𝒉𝒕𝒔: Apps track guest behavior, preferences, and spending patterns, providing valuable data for park management to optimize staffing, allocate resources, and personalize offerings. 𝑴𝒐𝒃𝒊𝒍𝒆 𝒇𝒐𝒐𝒅 𝒐𝒓𝒅𝒆𝒓𝒊𝒏𝒈 𝒂𝒏𝒅 𝒄𝒐𝒏𝒕𝒂𝒄𝒕𝒍𝒆𝒔𝒔 𝒑𝒂𝒚𝒎𝒆𝒏𝒕𝒔: Apps enable guests to order food and merchandise on the go, reducing concession stand wait times and boosting revenue. 𝑫𝒊𝒈𝒊𝒕𝒂𝒍 𝒕𝒊𝒄𝒌𝒆𝒕𝒊𝒏𝒈 𝒂𝒏𝒅 𝒓𝒆𝒔𝒆𝒓𝒗𝒂𝒕𝒊𝒐𝒏𝒔: Apps facilitate seamless ticket purchases and reservation management, streamlining park entry and enhancing guest convenience. 𝑪𝒂𝒔𝒆 𝑺𝒕𝒖𝒅𝒊𝒆𝒔: 𝑺𝒊𝒙 𝑭𝒍𝒂𝒈𝒔: Increased guest satisfaction by 15% and in-park spending by 20% after introducing its mobile app with virtual queuing, personalized recommendations, and AR experiences. 𝑫𝒊𝒔𝒏𝒆𝒚𝒍𝒂𝒏𝒅: Achieved a 10% reduction in park wait times and a 5% rise in guest spending through its Genie+ app, offering virtual queuing and personalized touring options. 𝑭𝒊𝒈𝒖𝒓𝒆𝒔: A 2022 study by Theme Park Insider found that 85% of theme park visitors use their smartphones during their visit. A 2023 report by the International Association of Amusement Parks and Attractions stated that theme park apps can boost in-park spending by up to 30%. 𝑪𝒐𝒏𝒄𝒍𝒖𝒔𝒊𝒐𝒏: Mobile apps are no longer just add-ons for theme parks; they're essential tools for driving guest satisfaction, optimizing operations, and staying ahead in the competitive landscape. By embracing these digital innovations, theme parks can create a more seamless, personalized, and ultimately thrilling experience for their guests. 𝑹𝒆𝒂𝒄𝒉 𝒐𝒖𝒕 𝒕𝒐 𝒗𝒊𝒋𝒂𝒚𝒂.𝒂𝒏𝒕𝒉𝒐𝒏𝒚@𝒑𝒊𝒈𝒆𝒐𝒏-𝒕𝒆𝒄𝒉.𝒄𝒐𝒎 𝒇𝒐𝒓 𝒅𝒆𝒎𝒐𝒏𝒔𝒕𝒓𝒂𝒕𝒊𝒐𝒏 𝒐𝒏 𝒉𝒐𝒘 𝑷𝒊𝒈𝒆𝒐𝒏 𝑺𝒖𝒊𝒕𝒆 𝒄𝒂𝒏 𝒕𝒓𝒂𝒏𝒔𝒇𝒐𝒓𝒎 𝒚𝒐𝒖𝒓 𝒕𝒉𝒆𝒎𝒆 𝒑𝒂𝒓𝒌.