One10’s Post

Eight Tips for Tackling AI and the Future of Events from the 2024 B-to-B Dream Team: Among standout topics that came up in hours of conversations with our B-to-B Dream Team honorees this year was the evolving workforce, AI adoption and sustainability that’s actually actionable. Indeed, what we’ve learned over the years is that cultural waves of change and market forces are often felt first by b-to-b event and trade show marketers. (Fun fact: In 2016, […] The post Eight Tips for Tackling AI and the Future of Events from the 2024 B-to-B Dream Team appeared first on Event Marketer.

🚀 Building an authentic community around your brand is crucial for long-term success. While AI tools can significantly enhance your efforts, remember that authenticity should always be at the core of your strategy. Here are some AI tools that can help you build and engage with your community while keeping it real: 🤖 Chatbots and Virtual Assistants: Manychat, Mobile Monkey (Customers.ai) and Drift, a Salesloft company can help you engage with your audience 24/7. But ensure the interactions feel genuine and human-like. 🎧 Social Listening and Analytics: Hootsuite-insights, Brand24, and Mention can provide valuable insights into your community's preferences and behaviors. Use this data to create authentic content and experiences tailored to your audience. ✏️ Content Creation and Personalization: Frase, Persado, and OneSpot can help you create personalized content. Just make sure the AI-generated content aligns with your brand voice and values to maintain authenticity. 🛡️ Community Management and Moderation: SmartModeration, Two Hat Security, and Spectrum Labs can assist in keeping your community safe and respectful. Combine these tools with human moderation to ensure a balanced approach. 🤝 Customer Support and Engagement: Zendesk Answer Bot and Freshdesk Freddy can provide quick support to your community. Make sure to give users the option to speak with a human when needed to maintain authentic connections. 🌐 AI-driven Community Platforms: Vanilla Forums and InSided can enhance community engagement using AI. Customize these platforms to reflect your brand's unique personality and foster genuine interactions. Remember, AI should augment, not replace, your authentic community-building efforts. Always strive for genuine connections and keep your brand's unique voice and values at the forefront. What are your favorite AI tools for building communities? Let's discuss in the comments! 💬 #AI #CommunityBuilding #BrandAuthenticity #MarketingTech #SocialMedia #CustomerExperience

🚀 𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐚 𝐒𝐞𝐚𝐦𝐥𝐞𝐬𝐬 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞: 𝐓𝐡𝐞 𝐑𝐨𝐥𝐞 𝐨𝐟 𝐀𝐈 𝐢𝐧 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐢𝐧𝐠 𝐭𝐡𝐞 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐉𝐨𝐮𝐫𝐧𝐞𝐲 🤖💍⁣ ⁣ In today’s competitive wedding industry, personalization is everything. Couples aren’t just looking for a venue—they’re searching for an experience that feels custom-made just for them. 🎯⁣ ⁣ 𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐞𝐫𝐞 𝐀𝐈 𝐜𝐨𝐦𝐞𝐬 𝐢𝐧𝐭𝐨 𝐩𝐥𝐚𝐲! 𝐁𝐲 𝐚𝐧𝐚𝐥𝐲𝐳𝐢𝐧𝐠 𝐝𝐚𝐭𝐚 𝐚𝐧𝐝 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐛𝐞𝐡𝐚𝐯𝐢𝐨𝐫, 𝐀𝐈 𝐜𝐚𝐧 𝐡𝐞𝐥𝐩 𝐰𝐞𝐝𝐝𝐢𝐧𝐠 𝐯𝐞𝐧𝐮𝐞𝐬 𝐜𝐫𝐞𝐚𝐭𝐞 𝐚 𝐭𝐚𝐢𝐥𝐨𝐫𝐞𝐝 𝐣𝐨𝐮𝐫𝐧𝐞𝐲 𝐟𝐨𝐫 𝐞𝐯𝐞𝐫𝐲 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐜𝐥𝐢𝐞𝐧𝐭:⁣ ⁣ ✨ Personalized Ads: AI ensures your venue appears in front of couples who are most likely to fall in love with it. ❤️⁣ ⁣ 💬 Engagement Tools: Chatbots and automated messaging provide real-time support and personalized responses, helping to nurture leads 24/7. ⏰⁣ ⁣ 📈 Predictive Insights: By learning from previous interactions, AI can predict which services or packages will appeal most to each couple. This leads to higher conversions and happier clients! 🥂⁣ ⁣ 🔑 Key takeaway: AI empowers venues to offer a unique and memorable experience for each client, helping you stand out in a crowded market.⁣ ⁣ 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐜𝐫𝐞𝐚𝐭𝐞 𝐚 𝐬𝐞𝐚𝐦𝐥𝐞𝐬𝐬 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐜𝐥𝐢𝐞𝐧𝐭𝐬? 𝐋𝐞𝐭’𝐬 𝐭𝐚𝐥𝐤! 💬👇⁣ ⁣ #AI #Marketing #CustomerExperience #WeddingVenues #Personalization #SeamlessJourney #AIinMarketing #FunnelOptimization #WeddingIndustry #EventMarketing

Do you want to amplify your local business's presence in the community while having some fun along the way. 🌟 Let's dive into some recreational content and explore how AI can make marketing, appointment setting, sales, and support a breeze. Imagine AI as your new quirky assistant, always on the lookout for ways to engage with your community. From creating customized local marketing campaigns to integrating fun seasonal themes, the possibilities are endless. Remember the local holiday festival or this year's quirky town mascot—AI can make sure your business is front and center during such events. 🎉 Imagine sharing trivia or a humorous tidbit related to your industry—all thanks to an AI who knows just the right thing to say. Think of the laughs and shares when your followers see your witty posts filling their timelines. Make your social handles a place where community members look forward to visiting, not just for updates and promotions but for the joy and relatability you bring. Let's make marketing more than just business; let's make it entertaining and personal. 💬 Join us for more tips on leveraging AI in fun & engaging ways! #LocalMarketing #SmallBusiness #AIInnovations #CommunityFun #MarketingGoals.

You might have noticed that we offer more than 'just' an AI-powered #TripPlanner. The HipTraveler platform includes features like #CMS for vendors, social networking, #blog composition (with automatic conversion to working itineraries), management of #TravelAgent "Destination Specialist" programs, #InfluencerMarketing campaign management, Destination Dashboard #Analytics (in real-time), and so much more. It's a lot to cover in one post 😉 ⤵ 💌 If you'd like a breakdown of all HipTraveler's use cases, functionalities, destination benefits, and case studies, simply email us at hello@hiptraveler.com, and we'll provide you with an easy-to-view summary. 🌐 www.hiptraveler.net #DestinationGrowth #AI #HipTraveler #AITripPlanner #ChatGPT #DMOmarketing #TravelTech #DestinationMarketing #Tourism #HospitalityTech #InfluencerMarketing #CasaCreadora

Are you embracing #AI as part of your #B2Bevent strategy? 87% of marketers told Forrester they were currently in learning mode, but adoption levels are set to explode this year as more marketers look to exploit the productivity, insight and audience experience benefits that AI can bring. In this blog post, Principal Analyst Conrad Mills looks at nine priority use cases across for marketers to focus on right now when it comes to AI for their events.

Are you embracing #AI as part of your #B2Bevent strategy? 87% of marketers told Forrester they were currently in learning mode, but adoption levels are set to explode this year as more marketers look to exploit the productivity, insight and audience experience benefits that AI can bring. In this blog post, Principal Analyst Conrad Mills looks at nine priority use cases across for marketers to focus on right now when it comes to AI for their events.

Are you embracing #AI as part of your #B2Bevent strategy? 87% of marketers told Forrester they were currently in learning mode, but adoption levels are set to explode this year as more marketers look to exploit the productivity, insight and audience experience benefits that AI can bring. In this blog post, Principal Analyst Conrad Mills looks at nine priority use cases across for marketers to focus on right now when it comes to AI for their events.

🖊 BLOG: No API required... When we launched version 3.0 of Keepme.ai, it was easy to get swept up in the excitement around our newest tools spanning everything from large language models (LLM's) to enhanced automation features for communicating with new and existing members. What quietly happened behind the scenes of the application was just as impressive. In this piece, I've broken down how the majority of the features in Keepme are now non-API dependent. I've also been able to run through how simple and straightforward they are for us to set up for you in v3. Meaning less clunky integrations with legacy systems and a faster route to driving more membership revenue! 💥 #fitnessindustry #technology #AI

Are you embracing #AI as part of your #B2Bevent strategy? 87% of marketers told Forrester they were currently in learning mode, but adoption levels are set to explode this year as more marketers look to exploit the productivity, insight and audience experience benefits that AI can bring. In this blog post, Principal Analyst Conrad Mills looks at nine priority use cases across for marketers to focus on right now when it comes to AI for their events: