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When pitching product recommendations, think seasonally. 🍂 Today on the podcast, Nathan Burrow, senior deals editor at Wirecutter, joins us to give PR pros a lowdown on how to pitch reviews successfully. Here's what he told us: ✍🏼 Plan backwards and align your pitching to seasonal trends (like pool gear in summer) ✍🏼 Attach images to bring the item to life ✍🏼 Make your subject line stand out More tips from Nathan in today's episode - you need less than 30 minutes to learn! https://bit.ly/3SBUh4z

Coffee with a Journalist: Nathan Burrow, Wirecutter

Coffee with a Journalist: Nathan Burrow, Wirecutter

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