On Point Strategies’ Post

How Domino’s Turned Shrinkflation Into a Marketing Win – And What Your Business Can Learn From It Domino’s Pizza is taking a stand against the trend of shrinkflation with its clever “Moreflation” promotion, offering customers more pizza for the same price. In an era where 68% of consumers switch brands when they notice product downsizing, Domino’s is flipping the script. From September 9-29, customers can upgrade a medium pizza to a large without any additional cost, presenting itself as a champion of value. While Domino’s clever marketing appeals to consumer frustrations, it’s also a strategic play on “spaving” (spend more, save more) tactics. However, not everyone is convinced. Consumer advocate Edgar Dworsky called it a “short-term gimmick,” suggesting real value would mean more toppings or cheese for the same price. It’s worth noting that just last year, Domino’s itself was a shrinkflation culprit, cutting the number of wings in its deals. For businesses, this campaign is a masterclass in using consumer pain points as an opportunity to engage. While not a permanent solution, Moreflation is a bold reminder that aligning your brand with customer concerns can lead to positive buzz and brand loyalty. To emulate Domino's success, businesses should focus on addressing consumer pain points in creative and value-driven ways. It's not just about promotions – it’s about creating an authentic story that resonates with your audience. #Strategy #Ecommerce #Marketing #Shrinkflation #Moreflation #CustomerExperience #Dominos https://lnkd.in/e32fVF4E

When looking to grow your business, no matter the industry... Brand positioning is the key! The marketing and creativity you use to present your brand in the marketplace is crucial. Some do it well, and others don't. It's just that simple. 🤙💙

🛒 Retail Grocery lessons: As the brand, you’re responsible for the product from manufacturing, all the way until it gets into the customer’s home. Here's how what else I learned 👉 Two conventional grocers, Mariano’s and Jewel-Osco took on TeaSquares in a few hundred locations in Chicago, our home city. I was incredibly excited to expand to over 200 stores, but it would also be our biggest retail launch to date. Two lessons I learned: - Have a 90 day launch plan built out including promotions, merchandising, sampling, and marketing support. - Understand that being profitable in a store may take over 1 year because of your initial marketing investments.  - I naively thought that my job as the brand was to get the product to the shelf, and then it was the store’s job to sell it. I break this all down in our latest section in our Guide to Starting a Food or Beverage Business. Read it here: Guide.Foodbevy.com

Our goal has always been the same: get cold brew into the cup. Whether our buyer is a grocery store, a cafe, an office, or the consumer directly, we aim to fulfill a need-state. Consumers naturally fill needs with purchases that cross multiple channels. Any brand not embracing, and at least considering, the full spectrum of their consumers' experience is probably missing out on some key, differentiated opportunities. Meeting your customers where they need/want you is one way to gain an edge. #FoodAndBeverage #MultiChannelMarketing #CustomerExperience

Great info below. I have customers in both spaces and it is interesting to watch how they are focusing on driving traffic by creating value. #CStore #QSR #Value

In an innovative response to current market dynamics, McDonald’s is launching a $5 value meal starting June 25. This strategic move aims to attract price-sensitive consumers amidst rising fast-food prices, reflecting a keen understanding of evolving consumer behavior and economic pressures. Marketing Strategy Insights: Value-Driven Offerings: The $5 value meal includes a McChicken or McDouble, four-piece Chicken McNuggets, small fries, and a drink, providing a comprehensive meal at a compelling price point. This offer reinforces McDonald’s commitment to affordability, directly addressing consumer concerns about rising fast-food costs. Consumer Engagement: By targeting price-conscious diners and emphasizing value through their app-based rewards program, McDonald’s aims to re-engage customers and build loyalty, highlighting the importance of digital touchpoints in modern marketing strategies . Media and Consumer Behavior Trends: Competitive Landscape: This move comes as part of a broader industry trend where fast-food giants are fiercely competing on value propositions. Wendy’s, for instance, has introduced a $3 breakfast deal, indicating a competitive race to attract budget-conscious consumers.

Did you know? 60% of consumers are using c-store foodservice once or more per week, according to C-Store Dive! 🛒🍔 Consumers don’t think of specific channels when they’re looking to purchase meals. Discover how c-stores are now offering unmatched convenience and value, from the pump to in-store. Check out the full article. 👇 #cstoredive #visualcommunications #OOH #value https://bit.ly/3TnFTgK

Independent food retailers are important to Australia’s grocery and fresh food industries. Interesting article out of US on practices of best in class regional grocers Some of the actions to maintain customer relevance worthy of consideration Successful independent food retailers matter #independants #foodretailing #relevance #competition #choice

Unbound Snacks just went through a totally excellent rebrand, and it’s seriously rad! We're talking a branding transformation that’s made this brand rock on every shelf. Rebranding, dude, isn't just about slapping a new logo on stuff. It’s about aligning your brand’s vibe with what your audience craves. We took Unbound Snacks on a journey of awesomeness, crafting a story and look that’s both gnarly and irresistible. Is your brand feeling, like, totally bogus? Let’s crank it up to 11! Retail Voodoo doesn’t just rebrand—we give your brand the power to totally shred the market with style and impact. Ready to party with your food and beverage brand? Team up with Retail Voodoo and we’ll make your brand most triumphant. Let’s rock this! Peek behind the curtain at more excellent Unbound work: https://lnkd.in/g3-tpuwU #FoodAndBeverage #BrandStrategy #Rebranding #RetailVoodoo #Snacking #CascadiaCreativeAwardWinner #Silver Unbound Snacks LLC. #ExcellentBranding #PartyOn #RebrandingMasters #BeExcellentToYourBrand

FACTORS BEHIND DOMINO'S SUCCESS This is a great Dominos ($DPZ) versus its peers anaysis lthat shows the impact of (1) new product new news (2) entertaining and creative ad copy [ I WISH all restaurant ad copy was of this high quality !! (3) Care and attention to franchisee profits and margins. CEO Russell Weiner lead the Domino's team to this point, while at the same time the two major US peers, Pizza Hut and Papa Johns ($PZZA) have faltered. Domino's for the last three years has been a beehive of activity. US Pizza Hut SSS is way negative, and the Papa John's complex new marketing plan did not work so far --posted negative SSS despite incremental marketing investments. Several 30K foot takeaways for me: One, it takes time to get all of the required elements for success for a international QSR brand lined up, particularly in the very difficult US market. Two: Dominos has been in this position of strength before, and has weakened Pizza Hut the most and Papa Johns somewhat. How long will this point of strength run is a great question. Three: The disappointing results at Papa John's again shows raw marketing TV or digital weights are not determinative of success. More analysis needed.