ONSIDE’s Post

Our unique solutions, are designed to help ambitious clubs, upgrade their retail, and fan engagement spaces - from energy-packed fan zones and general admission areas, to hospitality spaces of all types, we can help clubs engage and convert their fans and maximise matchday revenue! For more detail > follow the link below in the comments. #stadium #retail #football #digital #solutions #hospitality

The way to a fan’s heart (and loyalty, and dollars) is through their stomach … or so it would seem. Managing consumer demand for food (variety, convenience, on-demand) is essential to modern stadium management Sports Business Journal #sportbusiness #sportmanagement #stadium #facilties https://lnkd.in/eKJpFxpc

Many cities have 1 mixed-use entertainment district, but can 2 in one city be successful? That’s the situation unfolding here in Atlanta… The mixed use entertainment districts in sport keep coming as the Centennial Yards project in downtown Atlanta begins to take shape this month. The project will rise on this site adjacent to State Farm Arena and Mercedes-Benz Stadium, home of the Atlanta Hawks and Atlanta Falcons, respectively, transforming eight acres of land into 480,000 sq. ft. of entertainment, retail, and restaurant space, including: *a three-story, 70,000-square-foot building described as an immersive entertainment concept; *a four-story, 160,000-square-foot building that will be a single-tenant entertainment venue; *a two-story, 50,000-square-foot building for food and beverage retail; *a 14-story hotel; and, *a fan gathering plaza expected to be the centre of gravity for experiencing FIFA World Cup 2026™ - Canada, Mexico and the United States Two-thirds of the Centennial Yards project is expected to be complete or under construction by FIFA World Cup 2026. It will be interesting to see how this district performs relative to The Battery, the successful mixed-use entertainment district in northwest Atlanta around Truist Park, home of the Atlanta Braves. I believe Centennial Yards will perform well given its proximity to the arena, stadium, Georgia World Congress Centre, downtown hotels and nearby Centennial Olympic Park. #sportbusiness #mixedusedistrict #atlanta #tourism

https://lnkd.in/enyC9As3 Merchandise revenue 4 : Event Income 1 Almost four times as much money was generated from merchandise sales than from live events by the East Midlands' largest live entertainment venue. Here’s the corresponding article that goes with my previous post. Despite declining event attendees and significant wage inflation, the venue used its growing merchandise venture to not just plug the gap but actually make a profit for the first time in years. My takeaway: As many football clubs look to generate additional income from utilizing their stadia as multi-purpose entertainment venues, by putting the right merchandise in the right place, at the right time for the right audience income will grow. Fast. Is your retail footprint in the best shape to take advantage of the willingness of some live event attendees to spend significant money on merchandise on top of their ticket purchase? Contact Mark or Geoff to book your expert led retail store audit and start your journey to find and deliver new revenue generating opportunities and #RaiseYourRetailGame. #FootballFinance #FootballRetail #BeatPSR #ARFF 

Wembley Stadium’s rebrand to "Experiences by Wembley Stadium" is a game-changer in the world of premium hospitality. After three years of smashing sales records, this new name isn't just a facelift—it's a bold move to redefine luxury fan experiences. From a sports marketing perspective, this shift shows Wembley’s savvy understanding of what today’s fans crave: more than just a seat, they want unforgettable moments. As the competition heats up, especially with other venues like Fulham FC stepping up their game, Wembley’s commitment to delivering exceptional experiences under its iconic arch is a strategic win. It’s clear Wembley isn’t just resting on its laurels; it’s setting the stage to stay ahead and keep fans talking long after the final whistle. #WembleyStadium #SportsMarketing #FanExperience #Hospitality #BrandStrategy #SportsBusiness #Luxury

🏟️ **Revenue Growth in US Sports: Stadiums, Concessions, and Parking!** 🍿🚗 As we dive deeper into the world of sports, it's fascinating to see the multifaceted revenue streams that keep the industry thriving. 1. **Stadium Revenue**: Modern stadiums are more than just venues for games—they are entertainment hubs. From hosting concerts to corporate events, these facilities are generating substantial revenue year-round. Innovations in stadium design and amenities are attracting more visitors, driving up profits. 2. **Concessions**: The game-day experience is incomplete without delicious food and drinks. Concession stands have evolved, offering gourmet options and local favorites that fans love. This has transformed concessions into a major revenue stream, contributing significantly to the overall earnings. 3. **Parking**: With thousands of fans flocking to stadiums, parking has become a lucrative business. Prime parking spots and premium parking services are in high demand, adding another layer of revenue for sports organizations. The synergy of these elements not only enhances the fan experience but also ensures a steady flow of income for the sports industry. As we continue to innovate and adapt, the potential for growth in these areas is immense. What are your thoughts on the impact of stadium operations, concessions, and parking on sports revenue? Share your insights and experiences! #SportsBusiness #StadiumRevenue #Concessions #Parking #SportsIndustry #RevenueGrowth #nba #nfl #nhl #mlb #mls

The Masters is a business, marketing & sporting anomaly. It's been estimated they make ~ $277 per second on merchandise alone. With The Masters 2024 wrapped up, let's break down what makes this tournament so unique: 1. Multi-dimensional exclusivity The Masters practices exclusivity in numerous areas: - No phones are allowed on the property, therefore merchandise is one of the only ways to prove your attendance - To get tickets for just a single day, you have to apply to their lottery system. The chances of winning are less than 1% - Hyper-selective ad partnerships with just 6 brands, totaling only 4 minutes of commercial time per hour of play - Zero partner branding or logos on the golf course itself 2. A conviction on tradition Between Gary Player & Jack Nicklaus at tee off, the meticulous landscape of the grounds, and the consistent 27-item menu with $2.00 waters & $3.00 pimento cheese sandwiches, The Masters is rooted in unwavering tradition, making guests feel its 90 year legacy. 3. Customer-centricity With it's high-class service, positive work culture (from having worked there before) & consistently low-priced food & lottery tickets, it's no surprise the tournament cultivates a cult-like following with customers. With all this being said, it's clear The Masters could easily rake in more money by simply charging more for food or beverages, allowing more guests to purchase tickets, or increasing its amount of partners. However, it has admirably chosen to maintain it's image of exclusivity, class & tradition. In a fast-paced world of change, innovation & money-grabs, The Masters is truly an anomaly. #masters #mastersgolftournament #golf #business #marketing #sports #businessofsports #exclusive #exclusivity #tradition

The Bulldogs’ impact isn’t confined to Sydney; our influence stretches nationwide. From Melbourne to Brisbane, Newcastle to Townsville, our brand resonates deeply, as evidenced by our substantial away crowd average. Over the past decade, we've drawn attendances 8.9% higher at opposition venues compared to the NRL average. This means that when the Bulldogs are in town, stadiums are fuller, and rival teams benefit from our significant drawing power. This isn't just a testament to our brand strength—it's a reflection of the passion the Bulldogs evoke. The elevated numbers aren’t merely about support; they’re about the broader brand awareness and the intense emotions we stir across the league. In the 2024 season, our away crowd average soared to the highest in the NRL, with over 25,000 fans packing stadiums whenever we hit the road. This is more than a statistic; it’s a powerful reminder of the Bulldogs’ national reach and the unbreakable connection we have with fans across Australia.

Gemba conducted a research study to analyse fan experiences across venues & stadiums. In this free report we examine the current pre, during, and post-event fan journey, identifying pain points and opportunities to enhance the event experience. Headlines include: · With share of time and wallet increasingly under pressure, it’s vital to have a strong value exchange for event attendees. End-to-end event experience needs to comfortably surpass what fans can experience at home · Creating activations and offers which increase dwell time pre and post event, will increase both revenue and the overall fan experience, as those who stay longer tend to be more satisfied · Getting the basics right across safety and security, queuing, bathroom access and food and beverage offers go a long way to impacting experience To access all insights in our free report, see the link in the comments. #faninsights #eventexperience #sportsbiz

Some great insights in our most recent research report looking at the event experience at venues and stadiums - pre, during and post event. I'd encourage people from sport & entertainment organisations, venues and stadiums to download this free report if you're serious about providing a great customer experience. #sport #customerexperience #fanexperience #stadiums #venues