Open Water | People & Change’s Post

A very insightful, data-led infographic on optimising pharma's customer experience journey that many of our biopharma clients will find useful. (Source EPG Health, 2024) via Pharma news from EMJ. What's missing? The human factor! To create a successful customer journey, Sales Reps need to truly connect with customers and seek to understand what the human side of HCPs really wants. It's about creating 'pull', not 'push', supporting the customer, and building trust - and partnership. And yes, we can measure and develop metrics around that too. Human connection is everything! #ConnectedPartner #BioPharma #CustomerExperience

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