A very insightful, data-led infographic on optimising pharma's customer experience journey that many of our biopharma clients will find useful. (Source EPG Health, 2024) via Pharma news from EMJ. What's missing? The human factor! To create a successful customer journey, Sales Reps need to truly connect with customers and seek to understand what the human side of HCPs really wants. It's about creating 'pull', not 'push', supporting the customer, and building trust - and partnership. And yes, we can measure and develop metrics around that too. Human connection is everything! #ConnectedPartner #BioPharma #CustomerExperience
Open Water | People & Change’s Post
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How can #biopharma field teams improve customer centricity? Find out how Bayer is leveraging instant messaging channels to engage with #HCPs and ultimately help patients in the moment of need. Read the full guide: https://lnkd.in/eG_b-aZw
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Why Pharmone Is Key to Your Pharmacy’s Digital Future In today’s competitive market, digital transformation is no longer optional—it’s a necessity. Pharmone is designed to help pharmacies transition smoothly into the digital age, from automating customer interactions to improving order processing and analytics. Our platform not only helps you streamline operations but also ensures you can engage with customers digitally, keeping them informed and connected to your pharmacy. With Pharmone, your pharmacy can take a modern approach to patient care, making your services more efficient, accessible, and appealing to today’s customers. Take the step toward digital growth today! #Pharmone #DigitalPharmacy #DigitalTransformation #PharmacyGrowth #PharmacySoftware #PharmacyTech #HealthTech #PharmacySolutions #PharmacyAutomation #DigitalPharmacyMarketing #PharmacySuccess #CustomerEngagement #CustomerRetention #DigitalHealthcare #PharmacyBusiness #FutureOfPharmacy #PatientEngagement #PharmacyEfficiency #HealthcareTech #PharmacyModernisation
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Discover how #IQVIA #patientengagement experts, Adam Sohn, Jessica Zakar Meservey, and Melissa Connolly, transformed a top ten pharma company’s measurement framework. Dive deeper into their journey and insights in the Fierce Pharma article, “Quantifying the Impact of Customer Experience on PSP Outcomes.” Read more now: https://bit.ly/3AkryuT
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Editor/Founder The Pharmaceutical Marketing Group - Executive Director at Clinician Burnout Foundation
AI is the game-changer pharma needs! Join Reuters Events on September 24th to discover how AI can enhance launch strategies and customer care. Learn from senior industry leaders and transform your approach to product launches. Sign up here: https://bit.ly/3XdyCRS #AIinPharma #PharmaLaunch #CustomerCare #IndustryLeaders #PharmaWebinar
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In the ever-evolving pharmaceutical landscape, the importance of a robust customer engagement model cannot be overstated. Here's why: 1. Patient-Centric Care: At the heart of the pharma industry is the patient. A well-designed engagement model ensures that we prioritize patient needs, leading to better health outcomes and higher satisfaction rates. 2. Enhanced Communication: By fostering open lines of communication between healthcare professionals, patients, and pharma companies, we can ensure that critical information is shared effectively, reducing the risk of misunderstandings and enhancing treatment adherence. 3. Personalized Experiences: Today's patients expect personalized interactions. An engagement model allows us to tailor our approach to individual patient needs, providing support and information that is relevant and timely. 4. Building Trust: Consistent and meaningful engagement helps build trust with patients and healthcare professionals. Trust is essential for successful treatment plans and long-term relationships. 5. Data-Driven Insights: Engaging with customers provides valuable data that can be used to refine products, services, and strategies. These insights are crucial for innovation and staying ahead in a competitive market. A customer engagement model is not just a nice-to-have; it is a strategic imperative. It drives better health outcomes, builds trust, and ensures that we remain patient-focused in all our endeavors. Let's continue to innovate and improve how we engage with our most important stakeholders—our patients. #ReimaginingMedicine #Together #CustomerEngagement #PatientCentric #HealthcareInnovation #PatientCare #TrustBuilding #DataDrive
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[First Name], are you looking to improve your personalization strategy? In the push for patient centricity, there is a lot of talk about personalization to tailor the patient experience. What are you doing to personalize the experience for your patients? Many brands create personalization through communication by incorporating basic patient details. But there is so much more you can do! To us, personalization is truly reacting to how your patients want to be engaged with. Listening to their communication preferences, analyzing their interactions, and delivering information in a way and at a time that offers the most benefit to them. Do you want to elevate your personalization tactics? Experience different. https://bit.ly/48kVnYi #pharma #patient #patientengagement #digitalhealth
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Editor/Founder The Pharmaceutical Marketing Group - Executive Director at Clinician Burnout Foundation
AI is the game-changer pharma needs! Join Reuters Events on September 24th to discover how AI can enhance launch strategies and customer care. Learn from senior industry leaders and transform your approach to product launches. Sign up here: https://bit.ly/3XdyCRS #AIinPharma #PharmaLaunch #CustomerCare #IndustryLeaders #PharmaWebinar
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AI is the game-changer pharma needs! Join Reuters Events on September 24th to discover how AI can enhance launch strategies and customer care. Learn from senior industry leaders and transform your approach to product launches. Sign up here: https://bit.ly/3XdyCRS #AIinPharma #PharmaLaunch #CustomerCare #IndustryLeaders #PharmaWebinar
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AI is the game-changer pharma needs! Join Reuters Events on September 24th to discover how AI can enhance launch strategies and customer care. Learn from senior industry leaders and transform your approach to product launches. Sign up here: https://bit.ly/3XdyCRS #AIinPharma #PharmaLaunch #CustomerCare #IndustryLeaders #PharmaWebinar
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Editor/Founder The Pharmaceutical Marketing Group - Executive Director at Clinician Burnout Foundation
AI is the game-changer pharma needs! Join Reuters Events on September 24th to discover how AI can enhance launch strategies and customer care. Learn from senior industry leaders and transform your approach to product launches. Sign up here: https://bit.ly/3XdyCRS #AIinPharma #PharmaLaunch #CustomerCare #IndustryLeaders #PharmaWebinar
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