Open Influence’s Post

1 NEW YEAR…TWO NEW BRANDS! 👀 Just when you thought we had one new brand arriving, how about making it two! Can you guess the name of this second brand? 🤔 #newpartner #newbrand #bigannouncement #comingsoon #automotivebrand #automotive #automotivenews #carscomingsoon #automotiveexperience

When Audi Takes a Bold Stand In the world of automobiles, competition is fierce, but Audi knows how to make a statement! 🔥 In one clever advertisement, they didn’t just promote their brand—they trolled four major competitors in the most creative way. 💡 This ad was a masterclass in competitive marketing—sharp, witty, and impactful. Audi didn’t just compete—they dominated the conversation by showcasing their brand’s superiority with humor and finesse. What do you think of competitive marketing tactics like these? Let’s discuss! #MarketingStrategy #Audi #CompetitiveMarketing #Branding #CreativeAdvertising #AutomotiveIndustry #MarketingTrends #BoldMoves

This image caught my eye While scrolling on Facebook the post grabbed my attention it was about an advertisement idea of a 'Mercedes car'. German automaker, Mercedes-Benz adopted a distinctive advertisement way of showing how efficient the headlights are for safety. In the image, the strong headlights have shown that can even showcase the skeleton of the cow, like an X-ray. The intelligent light system ensures 60% more visibility. The strategy behind this advertisement clearly shows the innovative idea. #mercedes #advertisement #marketing #innovativeidea #strategy #branding #creativity

Check out how Mercedes Benz showcased the power of their headlights! This advertisement demonstrates the power of imagination in advertising. As the saying goes, a picture speaks louder than words! #MercedesBenz #advertising #imagination

How a car became a dream Mercedes isn't just selling cars.  They're selling a dream, a lifestyle, a statement.  And they nailed it. Think about it. Mercedes has become shorthand for success.  It's not about getting from A to B. It's about "You've made it." But here's the kicker - Mercedes isn't just for the uber-rich. They've crafted an image so appealing, so aspirational that everyone wants a piece of it. From the CEO to the fresh grad, owning a Mercedes is on wish lists everywhere. How'd they pull this off?  It's all in the branding. They're not selling transportation.  They're selling confidence, prestige and the sweet taste of success. It's genius, really. By making their brand synonymous with achievement, Mercedes created a market bigger than their target audience. Everyone wants in, even if they're not buying... yet. Want to brand like Mercedes?  Here's how: 1. Sell the feeling, not just the product 2. Create an aspirational identity 3. Consistency is key - in quality and messaging 4. Make your brand a status symbol 5. Appeal to emotions not just logic So next time you see a Mercedes ad, look closer.  You're not just seeing a car.  You're seeing a masterclass in brand desire. What's your take on this?  Let's chat in the comments! #Branding #Marketing #Mercedes

Don’t insult your competitors — unless you do it like Audi in this brilliant commercial. As you’ll see, the ad is simple. It starts by asking, “What do you want in a car?” Four competitors’ keys are hung, and the ad praises each brand for something — “Safety” for Volvo, “Comfort” for Mercedes-Benz, etc. But as the keys line up, their keychains create the familiar Audi logo. It’s like the ad is saying: “Those cars do one thing well. We do it all well.” Here’s why this is so smart: When you insult your competition, you risk insulting their consumers too. People like different things — and they don’t want their judgment questioned. If you attack something they love, they may distrust or resent you for it. So instead, ACKNOWLEDGE YOUR CUSTOMER’S WISDOM. That way, you can ADD something new for them, instead of TAKING AWAY something they already liked. When Audi praises Volvo for safety, for example, it’s like saying: “Volvo does safety well, and you’re smart to recognize that. We match or exceed their standards, PLUS we also…” Want to be loved? Be additive. Source:Jason Feifer Follow Dr.K.V.N. Rajesh for latest technology innovations and updates

Genesis IS HAPPENING!! Mercedes-Benz AG, BMW Group, AUDI AG are indicated as targets for the brand. Toss Lexus in that mix, as Lexus has committed to "Germanizing" the ride dynamics of certain models. All COOL STUFF in the segment!! :) :) We must admit we were a tich sceptical when Hyundai Motor Company (현대자동차) announced the premium brand. VERY happy we were wrong :) Genesis has made inroads in two major areas - PRODUCT and CUSTOMER EXPERIENCE (agency-type business model in certain markets). The rest of the industry continues to seriously lag in customer experience. People we have talked to LOVE the Genesis product and sales/service experience. The same can NOT be said about recent interactions at Mercedes, BMW, and Audi stores around town in Toronto. Old school, archaic, 3-4 person sales "circus" is alive and well unfortunately. Genesis deserves it's success with differentiators other OEMs should emulate. The new MAGMA sub-brand looks amazing. PLEASE NOTE: We are currently soliciting for OEM, DEALER GROUP, SUPPLIER, SaaS contracts/other projects. Feel free to reach out to me directly. 416.993.9356 colin@omniautosolutions.com #automotive #automotiveindustry #innovation #branding #technology #business #leadership #dealership #disruptor

Audi's Bold Gambit: A High-Stakes Balancing Act Audi's daring move to both commend and critique its rivals is a masterclass in strategic marketing. It's a high-wire act that demands precision: acknowledge competitors' strengths while subtly asserting superiority. This bold tactic not only sparks conversation but also positions Audi as a confident, industry-leading brand. It's a fascinating study in the complexities of modern competition. #Audi #marketingstrategy #competition #branding #automotiveindustry #advertising

You're not fulfilling your goals as an automotive professional because of this one reason You keep waiting for the perfect time to start building your personal brand but you're at same time wasting your time Slide through this carousel, the solution is simple #automotive #automotivemarketing #automotivedesign #visualidentity #brandstrategy

Quiz time! Let's play a game ..🚗 Can you guess the car brand? It's sleek, stylish and has been turning heads for over a century. Who am I?Drop your answer and lets see how well you know Car brands. #howcanwehelp #CarQuiz #GuessTheBrand