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OpSec Security

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Thanks to everyone who visited OpSec at Licensing Expo! It was fantastic to meet with many of our existing long-term customers and new partners, from character and consumer to sports. As we discussed OpSec’s sector-specific approach to the variety of licensing requirements and listened to the general conversations, we uncovered insights into the newest trends in licensing. Industry growth has fueled new trends, such as consumer demands for nostalgia and character brands venturing beyond toys and games. While brand collaborations aren’t new, they’ve certainly grown in popularity. Character brands have become increasingly creative in how they connect with consumers. To understand how brands can cope with the rising complexity of licensing, how they control new moves with consumers and how licensors are broadening their appeal, check out our blog: https://lnkd.in/e6TdCiZm If you’re interested in learning more about OpSec’s approach to maximizing licensing and engagement marketing, discover our platform here: https://lnkd.in/ebDzDtpU #Licensing #ConsumerEngagement #LicensingExpo

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