La Fleur's Magazine & TLF Publications, Inc.’s Post

#HappeningNow ➡️ North Carolina’s $50 Launch Strategy with Vicky (Wasinee) Scott, Scratch-off Product Manager, North Carolina Education Lottery. Eight years after the launch of the first $30 ticket, North Carolina launched its own first $50 game in December 2023. In this presentation, we will touch on NC’s product optimization framework and methods used to determine value propositions of the new $50 price point. We will discuss the nuances of the $50 game, including launch timing, game design, and prize structure. We will also review its impact on the broader portfolio through the evaluation of game performance, cannibalization, and long-term plan for this price point.   #LaFleursRaleigh #LotteryStrategy #ProductLaunch #PortfolioOptimization

  • graphical user interface, website

To view or add a comment, sign in

Explore topics