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Utilizing data-driven insights as the foundation of decision-making in marketing provides a solid and reliable base. However, it is the combination of these analytical insights with the imaginative and innovative power of creative intuition that truly gives marketing its captivating and impactful edge. What do you believe is more influential in digital marketing: data-driven insights or creative intuition? Also, could you share some memorable campaigns where creativity led to unexpected success?

Want to get invaluable insights on how to transform your marketing teams and prepare them for an increasingly digital future? At the recent Global Virtual MarTech Summit our CMO Adrian Coxon sat down with Meg Lowe from NatWest, and Heather Hurd from FIS, for a panel discussion on the Future of Work covering: 🔹 Innovative Use of AI: EXANTE is pioneering the use of AI in creating visuals that improve story-telling across all channels, showcasing the technology as a tool for enhancement, not replacement, of the workforce - spawning superior ideas and outcomes. 🔹 The Future of the Workplaces: Contrary to some of the fear-mongering narratives, our speakers argued that AI is unlikely to replace marketing jobs en masse. Instead, it's about augmenting the creative and analytical capabilities of existing teams, leading to enriched job roles and higher-quality outputs. 🔹 Essential Skills for Future Marketers: - Continuous Learning: The pace at which marketing is evolving necessitates a mindset geared towards perpetual learning. - Resilience and Adaptability: Embracing change and being resilient in the face of shifting marketing paradigms is crucial. - Creativity and Resourcefulness: Being able to think outside the box and make the most of available resources. - Emotional Intelligence and Storytelling: Connecting with audiences on an emotional level and crafting compelling narratives will stand the test of time. These soft skills, coupled with the willingness to learn new technologies, form the backbone of future-proof marketing careers. The discussion underscored the transformative potential of AI and digital tools in marketing, while also highlighting the undiminished importance of human creativity, empathy, and adaptability. As we look towards the future, it's clear that the marketers who thrive will be those who blend technological savvy with deep human insights.

Marketers, check out this insightful read from Harvard Business Review on how marketing operates today, with valuable strategies to navigate the echoverse. Take the time to engage with this article: https://lnkd.in/gRSK5bAt

The convergence of Information Technology (IT) and Marketing is no longer a mere trend; it's a fundamental shift that's reshaping businesses and industries. The synergy between these two domains is ushering in a new era characterized by data-driven insights, personalized experiences, and unprecedented efficiency.

The landscape of marketing has undergone a seismic shift, fueled by the relentless march of technology. No longer a mere support function, marketing has evolved into a revenue-generating powerhouse, driven by sophisticated tools and platforms. These digital arsenals, often referred to as Marketing Technology (MarTech) stacks, are transforming the way businesses connect with their audiences, measure impact, and drive growth.

Marketing transformation in 2024 - Think with Google

The Gartner 2024 Mainstream Marketing Predicts emphasize the need for agility and self-awareness in the rapidly evolving marketing landscape. Explore what lies ahead for marketing in Gartner's on-demand webinar. Gartner for Marketing & Communications | #GartnerMKTG #AI #GenAI #Marketing

The Gartner 2024 Mainstream Marketing Predicts emphasize the need for agility and self-awareness in the rapidly evolving marketing landscape. Explore what lies ahead for marketing in Gartner's on-demand webinar. Gartner for Marketing & Communications | #GartnerMKTG #AI #GenAI #Marketing

The Gartner 2024 Mainstream Marketing Predicts emphasize the need for agility and self-awareness in the rapidly evolving marketing landscape. Explore what lies ahead for marketing in Gartner's on-demand webinar. Gartner for Marketing & Communications | #GartnerMKTG #AI #GenAI #Marketing