Optimum Exposures Limited (A Member of Troyka Holdings)’s Post

Studies show that OOH grabs attention better than other media, driving action and brand recall. Leveraging local insights, data integration, and dynamic creativity, brands can create personalized, timely ads that resonate deeply with local audiences, building stronger connections and loyalty. Embracing these strategies can transform passive viewers into active participants, enhancing the effectiveness and efficiency of ad spend. Thoughts? #OOH #FutureOfAdvertising

Digital out-of-home and its connected technologies enable highly accurate measurement, compared to traditional OOH, especially in sought-after locations such as retail venues. Measurement can differ by DOOH network — so advertisers should be aware of how audience data is collected for their own campaigns. Read our blog post to learn about DOOH measurement: https://loom.ly/sVAmqVw #digitaladvertising #programmatic #adtech #mediabuying #OOHadvertising #DOOH #adPlanet

The Intersection of OOH Advertising and Social Media   At Creatick, we’re excited about the transformative power that the convergence of Out-Of-Home (OOH) advertising and social media brings to the marketing landscape. As consumer behavior evolves, integrating these two dynamic platforms is key to creating impactful, multi-dimensional campaigns. ✨ Why This Intersection Matters: 1.     Enhanced Reach and Frequency: OOH advertising provides high visibility in prime locations, while social media amplifies this reach, allowing brands to connect with audiences both offline and online seamlessly. 2.     Real-Time Engagement: The synergy between OOH and social media enables brands to engage audiences in real-time, encouraging interactions that can lead to immediate responses and viral moments. 3.     Data-Driven Insights: Combining OOH with social media analytics allows for more targeted campaigns, providing valuable insights into consumer behavior and preferences for optimized marketing strategies. 4.     Creative Storytelling: This intersection opens up new avenues for storytelling, where brands can create compelling narratives that resonate across multiple touchpoints, enhancing brand recall and emotional connection. 5.     Community Building: Leveraging both platforms fosters community engagement, enabling brands to build stronger relationships with their audiences through shared experiences and content. At Creatick, we’re dedicated to exploring and maximizing the potential of this intersection. Our innovative strategies combine the strengths of OOH advertising and social media, ensuring your brand stands out and engages effectively in today’s fast-paced market. Let’s redefine how you connect with your audience! #Creatick #OOHAdvertising #SocialMedia #MarketingInnovation #BrandEngagement #DataDrivenMarketing #CreativeStorytelling  

Revolutionising Sri Lanka’s Out Of Home Advertising!✨  With audience measurement and analytics, we’re bringing smarter, data-driven campaigns to life. It’s time to measure, optimise, and maximise your ad impact! Read more: https://lnkd.in/gKkV6WuS #richardsonoutdoor #movingwalls #outofhomeadvertising #datadrivenmarketing #smartadvertising #innovationinmarketing #techinadvertising

As seen in The ADVERTISING Club of New York, Michael Ricciardi talks about businesses are preparing for media planning in 2025, considering shifts in consumer behavior, technological advances, and evolving trends. Place-based media, driven by digital innovations and personalization, is becoming increasingly important for brands to connect with consumers in relevant, immersive ways. Here are four segments targeting niche audiences that businesses could benefit from reaching. 1. Retail Advertising  2. Hospital and Healthcare Advertising  3. Airport and Transit Advertising  4. Venue-Based Advertising (Sports, Events, and Entertainment) Read full article here https://lnkd.in/e4PKdYTy #DOOH #InnovareMedicalMedia #HosptialAdvertising #HospitalMarketing

Retail media networks were a hot topic of discussion at the World Out of Home Organization Global Congress in Hong Kong. There are some unique ways that we are able to harnessing the power of retail media & location-based OOH advertising to engage audience across the consumer journey. A key discussion point is how do we define retail media. Although there are distinct parallels between retail media and location-based OOH advertising—both leverage consumers' proximity to retailers. However, there are key differences: 📍 Location-Based Media: Targets consumers based on their physical location, delivering strategic advertising messages at places where they are likely to be receptive. 🛒 Retail Media: Focuses on consumers already in a shopping mindset, aiming to influence their purchasing decisions by promoting nearby products or services. Combining these methods allows brands to craft compelling stories, impacting consumers at multiple touchpoints throughout their day. When audiences are primed with DOOH, it amplifies the effectiveness of other digital advertising channels, driving direct action from audiences. Have a look at a recent article I wrote on the power of harnessing the power retail media and location-based OOH advertising #RetailMedia #LocationBasedAdvertising #OOH #DigitalMarketing #ConsumerEngagement #MarketingStrategy

Digital ads are in our feeds, on our favorite websites, and in our watched videos😪 Naturally, as customers, we're fed up with them, and as ad businesses, we seek a way to solve this. Meet DOOH! Sure, Digital-Out-Of-Home ads are hardly the panacea. However, as the days of the infamous virus are in the past, DOOH is experiencing a true renaissance in user engagement. In this article, we explain: 🚀What DOOH is; 🚀How it stacks up against OOH; 🚀How to measure and benefit from DOOH ads; 🚀How to launch the DOOH campaign and where to look for references; It's time to go outside and touch grass. Click the link! #DOOH #AdTech #DigitalAdvertising #OOH

Digital out-of-home is a unique channel that offers the ability to connect with audiences in context. As DOOH continues growing in popularity, brands are discovering targeting and messaging strategies that resonate and drive results. Read about the latest DOOH trends: https://loom.ly/-5fLJKY #DOOH #digitaladvertising #programmatic #adtech #mediabuying #trends #OOHadvertising #adPlanet

🌏 #ProgrammaticDOOH is accelerating growth, the momentum is unstoppable! 🚀 At Vistar Media, we’re working tirelessly to show how #outofhome has evolved into a data-driven, cost-effective, measurable, and transparent medium. Here’s why #DOOH is becoming a mainstream channel: 1️⃣ CPM-based buying ensures precise audience targeting and budget efficiency. 2️⃣ Transparency at its core – Impressions-based reporting and granular tools enable real-time performance tracking. 3️⃣ Modern DOOH drives outcomes like engagement and conversions. 4️⃣ Advanced targeting capabilities: Time, location, audience behavior, and even weather data make OOH campaigns as sophisticated as digital ads. 💡 Why does this matter? In SEA’s dynamic markets, DOOH is no longer a “nice-to-have”—it’s essential for driving measurable impact. 🌟 Are you ready to elevate your marketing campaigns? Let’s connect and explore how programmatic DOOH can transform your strategy! #OOH #pDOOH #SoutheastAsia #VistarMedia Ben Baker Teegan Gardner Nydia Goh Sharin Chawla Trenna Ong Kheng Hian Ong Janice Ong

89% of OOH ads maintain active attention!🔥 Don’t just take my word for it, Dr Karen Nelson-Field’s work reveals that attention decay is faster in digital spaces due to brief user engagement, particularly with scroll-based formats with 85% of digital ads receiving fewer than 2.5 seconds. However with OOH formats, 89% of ads break the 2.5 active attention threshold!🙌 Find out more about securing active attention below👇 https://okt.to/FgeI6y #OOH #PlatformForBrands #OutOfHomeAdvertising