Orange Lions’ Post

With In-person events regaining popularity after the huge lull, I'm curious to know - what are your go-to conferences within the advertising, broadcast services, media, and entertainment industries? Share your favorites and must-attend events in the comments below! For me, it's no secret that my top pick is the Cannes Lions International Festival of Creativity, followed by CES and then ANA Masters of Marketing. Let me know your recommendations and if there are any other industry-specific conferences I should have on my radar!

Let me introduce the first Young Lions Competition Masterclass This is a free Zoom webinar designed to help prospective competitors make the best of their creativity and set them on the path to the Palais. Yes, the one in Cannes, France. So if you are planning to compete our local Young Lions Finland or if you have already pre-registered for it, this webinar will give you a good idea of what the local winning teams can expect from their final competition week in Cannes in June. This Masterclass will be covering questions such as "What are the Young Lions Competitions?" and "What does it take to win a Lion?". In addition, there will be talks on topics like Creative Bravery hosted by industry leaders from across the globe. Also plenty of time for Q&A to allow competitors to have their burning questions answered. All the teams pre-registered to our local competition will receive an invitation to this Masterclass to their emails. And this session will be recorded, so don't worry if you can't join it on February 5th at 14pm Finnish time. Just make sure you register for it, and you'll get the recording later on! Register here: https://bit.ly/3Uf6iP6 Link to website with more information on comments. #younglionscompetitions #canneslions #masterclass #creativity

One of the most exiting and nervous jobs I have had for the last 4 years is recruiting the Swedish Digital Creative Competition jury. Exiting because there is so much creative talent and experience in this country. Nervous because you never know if someone you’d really like to be on the jury will be interested. So far no one has said no. For the last two years I’ve had excellent guidance and help from the jury chairwoman Christina Knight (she/her). Her commitment not only to finding the right mix of judges but to DCC and Out Of Home on a whole is invaluable to us. What past and present judges say is the most exciting thing about the DCC is that it is solely focused on the idea. Not the super curated case study that you are to submit in other award shows. I think that is an appeal itself. That the DCC completes the spectrum as it is looking at creativity in one of its purest forms. The idea. From this perspective it is great to view the DCC as an incubator as investment in creativity has gone down substantially over the last 10 years. As ideas can be anything and span across wide fields you need people on the jury who have seen and created award winning work themselves. You need people with vast experience from the media industry. You need people whose brains represent both divergence and convergence. You seek that magical blend. This year there are more Cannes Lion Grand Prixs, Golden Eggs, The One Show pencils etc in the jury than one can count. Well, you can but you’ll end up in two digit numbers. Super happy to present: ⭐️Johan Pihl ⭐️Stephanie Moradi ⭐️Erik Wingfors ⭐️Adam Reuterskiöld ⭐️Canan Yasar ⭐️Gustav Egerstedt ⭐️Nayeli Kremb ⭐️Fredrik Klar ⭐️Lotta Waldemar ⭐️Lotta Billing & Christina Knight as Chairwoman. Looking forward to what kind of ideas that will get the jury's liking in the Digital Creative Competition and the Digital Creative Competition Students.

Reflecting on some of the moments that solidified my passion for marketing and events by looking back of my time apart of FIU Homecoming Council. The organization that introduced me to the world of mega-events/ communications and entrusted me as A.D of Communications to mass market one of Florida International University biggest annual events! Check out highlights of my work since then in my online creative portfolio: https://lnkd.in/e8EAx5JP #openforwork #digitalmarketing #experientialmarketing

On Cannes, Part 2. To get the most out of your Cannes experience, a few pointers from someone who has been there, done that, many times (me below, keynoting on my favorite topic - brand narrative and storytelling, in the world of the ephemeral web): 1. Look at the Work - take a day, or two, to really look at the work. It's a trope to believe that all the inspo, comes from listening to panel discussions about how long walks on the beach fuel someone's creativity. No doubt, it does. But, pass on a few and take the time, to really look at the work. Absorb it, study it, learn about how it was made. Cannes Lions International Festival of Creativity does an amazing job of exhibiting all of the award entries, so take the time to explore. 2. Schedule Key Meetings, Ahead of Time - Cannes publishes a list of all the attendees. Rarely are most key players in our industry, gathered in one place for so long. Do take the time to set up one on one meetings, with the folks that really matter to you. Equal parts, business and inspiration. 3. Avoid the Gutter Bar - yes, I've been there. I know the scene. If you do go, leave by 22:00. Late nights and hangovers, are better left for your time back home. Make the most of Cannes - and the dollars being spent on you to attend - by being on your best form, well-rested and clear-eyed to properly digest all that Cannes has to offer. 4. Take Notes, Share Notes - if you take notes as if you're in Uni, you'll better absorb the material being shared. You'll be more present in the moment, engrossed in the creative discussions happening all about you. Yes, your friends and colleagues back home will delight in seeing you holding a Rose at a beach party...but they'll be forever indebted, if you impart some wisdom and help them better understand, what was discussed. SHARE your notes. Nothing creates better absorption of material, than sharing your pov and takeaways, with your colleagues and mates. Record to share, and apply your pov - because your take on the event, is value-added indeed. Ok...more soon! SOCIALDEVIANT #Cannes #Creativity #Lessons #Advertising #CreativeAwards

Cannes Lions International Festival of Creativity, we need to talk… Year after year you have challenged me to be bold, be creative, be effective, be efficient. Immerse myself in the business, build strong agency partnerships, and fuel my strategic thinking. For a long time, I believed that self-improvement was the key to joining the elite conversations at the Cannes Lions International Festival of Creativity. After years of learning from industry giants like Peter Field, Mark Ritson Byron Sharp Orlando Wood James Hurman I felt ready to be part of that dialogue. But Cannes, we seriously need to talk. The reality is that attending to the “Athens of marketing and creative effectiveness” remains a distant dream for many of us as the cost of participation is prohibitively expensive. To my fellow marketers who feel the same: I HEAR YOU! We are expected to push the boundaries of creativity and effectiveness, yet we are often left out when it matters most. And to Cannes, you are truly an inspiration for many of us, but when talking about consumer centricity, you need to revisit your business model to give us some entry level. Common, be creative 😊! Until we can meet physically, I will continue to advocate from the distance the spirit of Cannes Lions—effectiveness’s, boldness, creativity—as a state of mind. Looking forward to meet in the upcoming years, Gaby #MarketingLife #CannesLions #CreativeExcellence #IndustryChallenges #StayConnected #MarketingCommunity

As we approach the grand finale of the Agency of the Year Awards 2024, it's time to reveal the true essence of your agency to the industry. This is your ultimate chance to showcase your agency's prowess and secure a coveted place among the industry's top performers. With just a few days left to submit your entries, the competition is heating up!   Submitting entries may seem daunting, but fear not, we've got you covered.   Here are five pointers to ensure your submission stands out: 🔥 Keep it straightforward yet impactful. 📝 Follow a clear and succinct format. 🔍 Provide substantial evidence to back your claims. 💼 Present a compelling business rationale for your campaigns. ⏰ Act now and submit before it’s too late!   You've poured your heart and soul into your campaigns, and now it's time to showcase them to the world.   Enter the #AOTYAwards #Singapore 2024 today! https://lnkd.in/grfUyM-4   Entries deadline: 1 March 2024 Finalists announced: April 2024 Winners announced: 24 May 2024   Need assistance? Connect with Reggie Ola or Leshka De Leon today – We are here for you!

Little reminder to all join this great session!

Headed to Cannes next week and not sure what to prioritize? 🤔 Our U.S. CMO Mark Singer shared his advice for making the most of your time at Lions with The Drum’s Richard Draycott. His top tips?: ✅ A little bit of prepping goes a long way. Avoid the chaos and plan ahead! ✅ Ask yourself: what are you hoping to accomplish in Cannes? Build a schedule with a list of objectives. ✅ Make sure the value of Cannes resonates beyond the south of France. From meetings to sessions, use your new-found knowledge and connections to positively impact your business goals for the rest of the year. Will we see you on La Croisette? https://deloi.tt/4aSbRrf

Jury insights from the Gerety Awards 2024 Jury in the Netherlands, focusing on female perspectives in creativity and advertising. Highlights Importance of female perspectives in judging creativity 🌟 Discussion on impactful and resonant work in the real world 🤔 Tips for entering work: focus on case studies, provide context 📝 Need for disruption in industries for creative campaigns 💥 Key Insights 💡 Female perspectives in advertising are crucial for creating resonant and impactful work that reflects market reality. 💡 Judging work based on its real-world impact and resonance is essential for recognizing impactful campaigns. 💡 Providing detailed case studies and context when entering work can significantly enhance its chances of being recognized. 💡 The potential for disruption in industries presents opportunities for creating innovative and groundbreaking campaigns. Moderated by Kyra Roest, Founder of the Embassy of Dutch Creativity the panel includes: Marloes Scheffers, Creative Director Europe, Burson Katrina Encanto, Executive Creative Director Sandra Bold, CCO, VML Watch in full here: https://buff.ly/45F8XoU