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Having just attended the awesome 2024 Retail Industry Leaders Association (RILA) Asset Protection and Safety conference, a few observations for our smaller, nascent, yet critically important solution providers who were represented virtually (i.e. by other exhibitors): If you are represented by another physically present provider (a booth), select your partnership carefully. By delegating your product offering, you're also delegating your brand, your image, and your yet-defined reputation. Rarely does one get a second chance at a reputation. All us retailers have baked opinions of legacy providers - good/bad, innovative/dark ages, gadget hustlers/frictionless, customer focused/cops-and-robbers focused, honest/shady, etc. Just because a solution provider is large, has a huge booth, or has been around "forever," doesn't mean they're viewed in high regard. As a career retailer, as I roam the gauntlet, everyone is understandably competing for 5 minutes of your time and the visuals are what catch my attention. If I don't immediately and powerfully see your brand, and for what business problem you're solving, I won't "see" you. I will smile, and walk on by. If I'm not a fan of your sponsoring company, I'll walk by. I don't care what else they may be selling. THEIR reputation is what matters. And if you only have 5 minutes, what do you think the rep in front of you is going to promote most aggressively (rhetorical)? Just like a wine, a life partner, or a tax advisor, choose carefully. My point - The retail risk-mitigation industry desperately needs fresh thought and true innovation. Don't risk your future to save a few bucks. Be present. #retail #retailtechnology ##retailleadership #ai #safety #lossprevention ##assetprotection #shrink #theft #ORC ##riskmitigation Walmart Kroger Meijer Target CVS Health Walgreens Best Buy The Home Depot Lowe's Companies, Inc. Albertsons Companies Safeway Conversations On Retail Costco Wholesale Sam's Club Amazon Carrefour Metro Inc. ALDI USA
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Meet the team Monday we are introducing Shannon Peffley How long have you been in the CPG world? over 20 years, started working for my Father's c-store distribution company when I was 14 years old. What's your area of expertise and territories you manage? I am the VP of the East Coast/Midwest Team and over see Key accounts on the East Coast. What's a brand you wish you repped and why? There are so many brands out there but top ones would be Chubby Snacks because they sell a quality product and the team is awesome. Also Dream Pops always been a fan of their marketing and product is delicious. Piece of advice you would give brands? Know your numbers, understand what is cost you to produce, market, distribute, and sell your product. Make sure you build enough margin from the start and not the idea of as you scale your cost will come down. Start regional so that you can get feedback and make changes while you're still small enough to do so. Favorite Grocery Store to shop? I'm a Pa man at heart so when I'm in town it's stopping at The GIANT Company and Wegmans Food Markets When you're not working what do you enjoy doing? I love being outside and traveling. Spending time with my kids out on the water or out in the woods where we can't be distracted by technology. #meettheteam #cpg #foodandbeverage ##cpgindustry #teamwork #sales #salesagency #growing
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Having been a buyer of services for 18 years at Pepsi, Pizza Hut and Frito-Lay, I hated it when vendors didn’t understand my brand’s pain points because it felt like they weren’t listening. Corporate buyers are under pressure to find real solutions, and if you’re clueless about their struggles, your pitch falls flat. It’s frustrating to hear generic sales spiels that miss the mark entirely. When you don’t acknowledge the buyer’s specific challenges, it’s a huge red flag. Buyers want partners who empathize and offer tailored solutions, not one-size-fits-all pitches. So, take the time to dig deep. Learn about their struggles, listen actively, and address their pain directly. Show that you care about solving their problems, not just making a sale. When you truly understand their pain, you’ll be one step closer to winning their trust and business. That’s why I created a masterclass called Pitches That Wow Corporate Buyers on June 18th, register in the link in the comments! #MarketingStrategy #SalesBeB #OnlineMarketing #Messaging
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On Tuesday we hosted a happy hour for brand-side Ecomm & Retail leaders at the Acadia office in Atlanta. Most people didn't know each other, but left as friends at the end. Folks from brands like Red Bull, Hanes, Aloha, Reduce, and Kellanova swapped notes on AVN tactics, good DSP metrics to track, and how to get internal buy-in on investing in PDP content. I have 3 rules for these gatherings: 1. Name tags, so no great conversation is ever undermined by "sorry what was your name again?" 2. Cut through the small talk. We have some prompts to get a meaningful conversation going so people leave the event with some tangible learning. 3. No pitching! We're in it for the long haul, not a quick sale. Connecting the local ATL retail & ecomm community is a big priority for us this year. Ping me if you want to be in the loop for our next one!
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🛒 Elevate Your Retail Strategy with Memory 🧠 Unlock the full potential of your brand with Memory, revolutionizing retail strategy and empowering various roles within your organization. ➡️ Swipe through to explore how Memory empowers category managers, key account managers, supply chain and operations teams, insights teams, and ad marketing professionals. From fostering data-driven negotiations to shaping strategic marketing decisions, Memory transforms data into actionable insights for every aspect of your retail strategy. 🤩 Ready to elevate your retail game? Click here to learn more ⬇️: https://lnkd.in/ePYRxug5
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Never badmouth your competitor — unless you do it like this. But first, here are two reasons NOT to insult your competition: 1. Your customers might like your competitor, and now you’re insulting THEM! 2. When you focus on your competitor’s weakness, you’re not focused on selling YOUR strengths. The best salespeople I know acknowledge their competitors’ strengths, and even talk about why their own product might not be the right fit. That builds trust and helps create more nuanced conversations. So given all that, why did this Pepsi ad work? Two reasons: 1. It was charming and lighthearted — no insults, just playful jabs. 2. It acknowledged Pepsi’s weakness, as if to say, “Yeah, we’re smaller — but we’re also special.” Obviously, this didn’t save Pepsi. Dr Pepper just tied Pepsi as America’s second-best-selling soda! But it was still smart marketing… and a great lesson in punching up. If this post was helpful, please share it and follow Jason Feifer for more. 🚀 Every week, I share one way you can improve your work — and build a career or company you love: jasonfeifer.com/newsletter 🍏🥤 Are you an early-stage CPG food/bev founder? I'm working on something to help you grow — get in touch here: https://lnkd.in/ggmn9cZn
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| General Manager | Facilitator | Lecturer | Executive & Leadership Coach | LEGOⓇ Serious Play Facilitator. |
It is always interesting to see how different people deal with competitors Jason Feifer, and sometimes just by having mutual respect for each other and an abundance mentality actually benefits everyone. 😊 #business #marketing #competition
Never badmouth your competitor — unless you do it like this. But first, here are two reasons NOT to insult your competition: 1. Your customers might like your competitor, and now you’re insulting THEM! 2. When you focus on your competitor’s weakness, you’re not focused on selling YOUR strengths. The best salespeople I know acknowledge their competitors’ strengths, and even talk about why their own product might not be the right fit. That builds trust and helps create more nuanced conversations. So given all that, why did this Pepsi ad work? Two reasons: 1. It was charming and lighthearted — no insults, just playful jabs. 2. It acknowledged Pepsi’s weakness, as if to say, “Yeah, we’re smaller — but we’re also special.” Obviously, this didn’t save Pepsi. Dr Pepper just tied Pepsi as America’s second-best-selling soda! But it was still smart marketing… and a great lesson in punching up. If this post was helpful, please share it and follow Jason Feifer for more. 🚀 Every week, I share one way you can improve your work — and build a career or company you love: jasonfeifer.com/newsletter 🍏🥤 Are you an early-stage CPG food/bev founder? I'm working on something to help you grow — get in touch here: https://lnkd.in/ggmn9cZn
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This is classic. Who remembers this advertisement?
Never badmouth your competitor — unless you do it like this. But first, here are two reasons NOT to insult your competition: 1. Your customers might like your competitor, and now you’re insulting THEM! 2. When you focus on your competitor’s weakness, you’re not focused on selling YOUR strengths. The best salespeople I know acknowledge their competitors’ strengths, and even talk about why their own product might not be the right fit. That builds trust and helps create more nuanced conversations. So given all that, why did this Pepsi ad work? Two reasons: 1. It was charming and lighthearted — no insults, just playful jabs. 2. It acknowledged Pepsi’s weakness, as if to say, “Yeah, we’re smaller — but we’re also special.” Obviously, this didn’t save Pepsi. Dr Pepper just tied Pepsi as America’s second-best-selling soda! But it was still smart marketing… and a great lesson in punching up. If this post was helpful, please share it and follow Jason Feifer for more. 🚀 Every week, I share one way you can improve your work — and build a career or company you love: jasonfeifer.com/newsletter 🍏🥤 Are you an early-stage CPG food/bev founder? I'm working on something to help you grow — get in touch here: https://lnkd.in/ggmn9cZn
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I help senior managers land executive roles with $150K+ salaries through expert resumes, career coaching, and reverse recruiting. Ready to elevate your career? --> careerupgrader.net/call
Never badmouth your former employer in an interview. Unless you do it like this: 1. Recognize every experience helps build you in some way. Even bad bosses. 2. What lessons learned are you carrying with you to your next employment? 3. Or did you leave bitter and not learn anything? ____ 1. Repost ♻️ if you found this useful 2. Follow me, hit the 🔔 get notified of my posts? 3. Join 600+ other Career Upgraders by signing up for my free newsletter: https://lnkd.in/gNrs5bGD #CareerCoach | #ResumeWriter | #CareerUpgrader
Never badmouth your competitor — unless you do it like this. But first, here are two reasons NOT to insult your competition: 1. Your customers might like your competitor, and now you’re insulting THEM! 2. When you focus on your competitor’s weakness, you’re not focused on selling YOUR strengths. The best salespeople I know acknowledge their competitors’ strengths, and even talk about why their own product might not be the right fit. That builds trust and helps create more nuanced conversations. So given all that, why did this Pepsi ad work? Two reasons: 1. It was charming and lighthearted — no insults, just playful jabs. 2. It acknowledged Pepsi’s weakness, as if to say, “Yeah, we’re smaller — but we’re also special.” Obviously, this didn’t save Pepsi. Dr Pepper just tied Pepsi as America’s second-best-selling soda! But it was still smart marketing… and a great lesson in punching up. If this post was helpful, please share it and follow Jason Feifer for more. 🚀 Every week, I share one way you can improve your work — and build a career or company you love: jasonfeifer.com/newsletter 🍏🥤 Are you an early-stage CPG food/bev founder? I'm working on something to help you grow — get in touch here: https://lnkd.in/ggmn9cZn
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