Otto Group Digital & Consulting’s Post

🚀 The Future of Brand Communication in the Age of AI: A Must-Attend Cannes Lions Session 🚀 As generative AI reshapes how consumers communicate and discover information, understanding the new brand ecosystem is no longer optional—it's essential for survival. Join us in Cannes for an unmissable session where industry titans from Meta, Burson, and VSP converge to chart the course for strategic communications in this rapidly evolving landscape. What you'll discover: • Meta's groundbreaking insights on AI adoption's impact on the content ecosystem, featuring innovations like RayBan stories and Llama 3's integration into WhatsApp and Instagram. • Burson's revolutionary Decipher tool, set to transform how brands surface in news and information channels. • A deep dive into AI's role in reshaping healthcare outcomes, with insights from VSP Vision and Burson. This isn't just another panel—it's a roadmap for the future, exploring the symbiosis between Silicon Valley's innovations and the communication strategies that will define brand success. Speakers include: • Chad Latz, Grant Toups from Burson • Tawana Murphy Burnett from Meta • Ruth Yomtoubian from VSP Vision Don't miss this opportunity to gain actionable insights that will captivate audiences, fortify brand reputation, and elevate consumer experiences across industries. 📅 6/17/2024 ⏰ 2:30PM 📍 Le Rooftop - 67 Boulevard de la Croisette Tag a colleague who needs to be here! 👇 #CannesLions #AIinComms #FutureOfBranding #DigitalTransformation #Healthcare #Innovation #Communications

Really looking forward to this important conversation about the future of communications. Rather than being bystanders to the impact of AI, these leaders are intentionally wielding technology to build a world and an informations ecosystem that supports human thriving. While there are obvious risks of AI infiltrating our media channels, especially with reputation and mis/disinformation, there's also an incredible opportunity to improve lives, especially in industries like healthcare. We'll look at how to achieve balance and navigate the new world, thanks to innovations like Burson's Decipher, insights from Meta, and bleeding-edge innovation programs like VSP's. Can't wait to dig in with Grant Toups Chad Latz Tawana Murphy Burnett & Ruth Yomtoubian.

Dropping Knowledge Bombs at #AdWeekEurope: My Marketing Epiphanies Just touched down from the whirlwind that was AdWeek Europe 2024 day one, and let me tell you, my mind is officially BLOWN. This wasn't your average "spray and pray" marketing conference; let's get into it! 💹 1. Accessible Marketing = Exponential Growth (Yes, You Read That Right!) Gone are the days of exclusionary marketing! Forget "one size fits all" – it's all about creating inclusive experiences that resonate with diverse audiences. This isn't just about ticking a box; it's about unlocking a goldmine of untapped potential. Think "Return on Inclusion" – it's a win-win for consumers and brand building! 👾 2. AI is Evolving (and Meta's Going All-In) Meta's doubling down on #AI, and let me tell you, the future is looking SMART: Smart glasses specifically! 🍚 3. We've all got "Rice at home" Listening to Visha Kudhail and Irene Agbontaen, I was struck by many things from their incredible journeys in the creative industries but really taken with the need for companies to examine internal biases and build more inclusive and diverse teams. Not only will this help to recognise market opportunities but also serve further pro-social good. 😜 4. Champion the weird and wonderful creative thinker Data's important, sure, but it's #creativity that truly moves the needle. We need bastions of bold ideas, not just cold, calculated machines. Like Rory Sutherland, let's champion the "irrational" and unleash the power of human connection in this brave new marketing world! #AdWeekEurope #MarketingRevolution #InclusionMatters #AIisHere #TheFutureisWeird #RorySutherlandRocks P.S. DM to chat about how you change the industry with #DMACouncils

Supercharge Thailand’s Digital Economy & Accelerate Growth for Thai businesses with AI I just wrapped Meta Marketing Summit last week where we welcomed over 800 leading businesses and marketeers in Thailand. It was my excitement to share our work around AI and how our company continues to invest in this cutting edge technology to unlock infinite potential for both businesses and our communities around the world. When it comes to unlocking the growth for Thai businesses, we are looking at our AI-driven solutions like Meta Advantage+ a suite of tools that helps maximize marketing investment ROI such as Meta Advantage+ Shopping Campaign. According to our latest study, Meta Advantage+ Shopping Campaign delivers 22% higher ROAS (Return on Ad Spend) in 2024 vs. last year. Another exciting development is the Gen AI for businesses which is now available for Thai businesses to use under the Advantage+ Creative feature. In the last month, over 1 million advertisers globally used at least 1 generative AI ad feature. Creative is the new targeting and is a key lever that impacts the effectiveness of any given campaign. Advantage+ Creative enables you to customize Creative assets into different variations and helps businesses maximize time and resources and able to efficiently build personalization and connection at scale I would like to invite everyone to explore the power of Meta’s AI-driven solutions and join the journey with us to take advantage of the infinite potentials of AI. Resources you can download from Meta Marketing Summit 2024 https://lnkd.in/gJGBedNy More about Meta Advantage https://lnkd.in/gv-2Q6uC

I’ve been DYING to brag about this experience! And by the time Facebook has finally reminded me about this epic flashback I’ve come prepared!! 4 years ago, we won the Best Business Forum award for this mind-blowing event. Back then, we did wild things. It was an event with a 360° view on Digital Transformation. And the business goal was to extend the coverage of Business Decision Makers. We were always strong at talking to IT, but we wanted more! CONCEPT: So, I don’t remember what part of the concept was created first, but it quickly came together and was perfect. The message was we approach each company's journey as a unique masterpiece, treating the transformation of a company as an art form in itself. And we decided to host it in a … MUSEUM. And went all crazy about technology and AI and the art of transformation. AGENDA: The event agenda was fully built on open discussions and fully delivered by customers and industrial experts. My forever partner in crime Anastasia Koval & Arseny Tarasov spent hours finding the best stories and angles. ART PERFORMANCE AND PR COVERAGE: We had a hot topic of AI (Hot, ha? Little did we know), and we decided to merge AI with the theme of art. It seems so ordinary now when AI generates a picture or an avatar for you in a second. Amazing what a leap technology has made during this time. But 6 years ago, our partner Alexander Ermakov Awara IT did great great things training AI model on the pictures of Kandinsky and the music he listened to. Kandinsky is the pioneer of abstract art and is known to hear sound in colors and shapes. When Kandinsky painted, two senses worked systematically together. So we wanted to train the algorithm to do the same. And then create a masterpiece by listening to a modern well-known song. The way Kandinsky would create it. What a great trick not only for a VIP event but also for generating decent PR coverage? Our PR team were geniuses, I am telling you. Alexandra Parisheva Elena Kalnitskaya Polina D We used the same ART performance content twice hosting 2 separate events. INDUSTRY EXPO AKA we have 32 partners can they get a slot in the agenda? We created 3 industry hubs for our core verticals and organized partners in a customer journey well-recognized by the industry leaders. And guess what, we also organized guided tours at the partner exhibition! AI EXPO: “Evolution of AI” expo to showcase how AI is evolving and going through different stages of learning we used AI to create different pieces of art: painting, music, literature. PEOPLE: You will see a crowd of people in the photo, many of whom I will tag, but that won't be all. Because such cool and complex things are made by a large team with a lot of good energy and focus. Therefore, if we do such things, it must be an investment. An investment in the brand and relationships with customers. Svetlana Barsova Dmitry Marchenko Kristina Tikhonova Maria Shorina Ivan Budylin Anton Borisov Olga Barkova

Had an amazing time at the D&AD festival last week! 😍 It was refreshing to step outside my usual routine and hear about brands from new perspectives. Changing views is a fantastic way to expand skills and develop new methods. Here's some of my hot takes from the day 🔎 Brand Worlds 🌍: It was fascinating to see how brands evolve within their own ecosystems. We can apply this to channel marketing by building audience ecosystems and tailoring strategies for platforms like Google, Microsoft, Reddit, and TikTok to engage relevant audiences everywhere. Value Creation 🧠: 'Growth culture' is evolving into 'value creation.' It's about enhancing impact and using every branding opportunity to build trust and reliability, even if it doesn't lead to an immediate conversion. Creative AI 🤖: AI is an essential tool (shock), but it doesn't replace the creative human brain. AI can be a launching pad and offer critical analysis of any process, which helps us meet audience expectations and needs in both copy and design. I'm super excited to start new conversations with our clients at Found., exploring new brand activation approaches and engaging with audiences across different platforms wherever they search 📱 💻 #searchiseverywhere

Bannerse always keeps an eye on trends and we found an article that elaborated on a very enlightening discussion at the Investor Roundtable: https://lnkd.in/e_bVk27z Sports technology experts on the 2024 funding outlook, trends to watch and the potential of artificial intelligence. Experts from the worlds of sport, technology and investment give their views on the opportunities, challenges and trends to watch out for over the next 12 months.🏆 As we leap into 2024, the sports industry is on the brink of a technological revolution! 🌍 Globalization is reshaping fan engagement, making sports accessible worldwide 🌐. The power of fan data 📊 is transforming marketing strategies, enhancing experiences, and driving investment returns 📈. 🔍 Key Trends: AI & wearable tech are redefining athlete performance and fan experiences 🏃♂️💡. Digital platforms are bridging the gap between global fans and live events 📲. Investment in women’s and youth sports tech is booming, promising unprecedented growth 🚺👦. 🤖 AI’s Role: Generative AI is set to personalize fan experiences, revolutionize content creation, and optimize athlete training 🎮📚. 💰 Investment Outlook: The climate is ripe for innovation, with strategic investments fueling the next wave of tech advancements in sports 🌊💸. Embark on this transformative journey and discover how technology is redefining the sports industry. The future is now, we offer this to everyone working in the sports and media industry. 🎉 #SportsTech #FanEngagement #Sportsbiz #Sportsmarketing #Bannerse

Computex 2024 was a standout show. It was great to see what Taiwan tech has been cooking this year! We also talked to the exhibitors, CEOs, brand managers, and PR people to get the inside story. We interviewed over 30 people from over 20 tech brands about what they were working on for their tech brands, their plans for the future, their biggest pain points, and more. Here are some takeaways: 1. Influencer marketing was the no.1 biggest request. Most brands were looking to send their products to tier 1 YouTubers for product reviews. The problem? Many tier 1 tech YouTubers are reluctant to make content on newer or unknown brands. I have to admit, I saw many of the same DIY PC cases, cooling fans, GPUs and storage hardware — again and again and again. Just painted different colors. That's why Taiwanese tech brands need careful brand positioning and unique designs to win. 2. Social media content is the no. 2 most requested service. Social media video content was big on what brands are looking for, but mostly for the small and large brands, not medium. Small tech brands don't have a content team in-house, while big brands do have a content team but they are overwhelmed with the amount of content to produce. The medium-sized brands seemed to be doing fine with their in-house teams. 3. AI was everywhere. Thats not news. The funny thing is that AI has been around for years in the sense that software and hardware have been run by artificial intelligence as part of their basic framework. But now, everyone is slapping the word "AI" to the brand copy. At a certain point, the word "AI" will be meaningless if everyone is using it. Buzzwords come and go. Will this one stick? What do you think? Check out this lovely video made by Hoang Khanh Linh, our hard-working social media intern.

Are you up for #DMEXCO24 in Cologne, Germany 🇩🇪 this year? Stay tuned for the CMO Summit powered by Digiday & W&V: Marketing leaders will share their strategies and insights, tackling everything from AI in marketing to sustainability | expandx.com There are some thrilling new highlights making their debut this year: 🔹 Creativity Summit co-hosted by BVDW & Deutscher Digital Award: A space where the brightest minds in the digital creative industry come together to spark inspiration and explore the latest trends. 🔹 Future TV Stage powered by screenforce: The stage will feature keynotes and discussions about the future of video content and its impact on advertising. 🔹 Immersive Experience Area powered by BVDW: The place for groundbreaking technologies like AR and VR that will bring you closer to the future of brand interaction. 🔹 Digital Out of Home Summit powered by: Ströer, WallDecaux & IDOOH: Industry experts will share valuable insights into the latest advancements in digital out-of-home media. 🔹 Corporate Influencer Summit powered by The People Branding Company: A central platform for the exchange and further development of strategies relating to business creators and employer branding. Join us in Cologne on September 18 and 19 to explore these exciting new highlights and more! 🚀 #DMEXCO #Innovation #DigitalMarketing #FutureOfAdvertising #ExpandX #Web #AI #Online #Business #Marketing #Digital

⛰ Fresh from The Meta Summit – Here’s the scoop! (shoutout Sinead O'Brien for your insights!) So, what did we learn? Here are the key takeaways you need to know: 🎨 Get creative (seriously!) Meta’s making it clear: evolve or get left behind! It’s all about mixing up your creative content to match AI-driven ad formats and shifting consumer trends. Don’t be afraid to experiment. 📸✨ 🤝 Creators are your secret weapon Want to create content at scale? Tap into the global creator economy! Partnering with creators isn’t just a nice-to-have anymore – it’s a must for brands wanting to stay ahead of the game. 🎄 AI is about to own holiday marketing From predictive recommendations to super-personalised ads, AI is going to be everywhere this holiday season. Expect better campaign performance with large-scale iteration (a fancy way of saying AI’s going to test and tweak your ads!) 📊 Meta is where the shoppers are Did you know 52% of people use Meta platforms to research before they buy? Yep! And personalised ads? They’re the real MVP, driving conversions like nobody’s business. 🛒💸 🎬 It’s all about the videos! Short-form video is taking over. In fact, 60% of the time people spend on Facebook and Instagram is now all about the videos – especially Reels. 9:16 video format + killer audio = win! 🛍️ Automated Shopping Campaigns for the win Advantage+ campaigns are blowing it out of the water with performance boosts. Meta’s suggesting you throw 30-70% of your ad budget into these automated campaigns. Time to let the robots do the work! 🤖 AI innovations are in full force Meta is investing big in AI – think SAM (Segment Anything Model) and Llama 3. These AI models are powering new ad innovations like image generation and creative optimisations. So yes, AI is taking over more tasks – but Meta promises third-party tracking tools to keep things transparent (phew!). 🌰 In a nutshell: AI-driven strategies, creative diversity, and automation are the future of marketing on Meta. So, it’s time to embrace the robots (but keep an eye on them too)!