Otto Group Digital & Consulting’s Post

🙌 𝘙𝘦𝘤𝘢𝘱 𝘰𝘯 𝘢𝘯 𝘪𝘯𝘴𝘪𝘨𝘩𝘵𝘧𝘶𝘭 𝘖𝘵𝘵𝘰 𝘎𝘳𝘰𝘶𝘱 𝘹 𝘔𝘦𝘵𝘢 𝘚𝘶𝘮𝘮𝘪𝘵 🙌 The event on the Otto Group Campus aimed to strengthen our partnership by bringing together colleagues from all Otto Group companies and Meta to exchange innovations and operational use cases, fostering collaborative learning, new perspectives, and creative inspiration.💥   The event featured a blend of deep dive sessions, keynotes and best practice showcases: ➡️ Deep Dive Sessions: The day kicked off with exciting Deep Dive Sessions on the following topics: Creative, Value Steering, Attribution, Creator Marketing ➡️ Inspiring Keynotes: This was followed by an inspiring keynote from Tino Krause, Regional Director Central Europe at Meta, who provided valuable insights and an outlook on the future of AI in advertising at Meta. ➡️ Best Practice Showcases: Next, Otto Group Best Practices showcased successful strategies and trends from within our companies. Special thanks to Eva Theilmann from ABOUT YOU for sharing a comprehensive overview of effective testing strategies.   Participants gained deeper insights into AI in advertising, practical marketing takeaways, and inspiration from Otto Group's best practices, while also fostering new connections and collaborations. A big thank you to all speakers, participants, and organizers, as well as the Meta team - especially Katharina Doerner, Alexander Kempe, Rebekka Wilhelm, Friederica Stöber, and Max Riemschneider - for making this summit a success filled with synergy and shared passion for innovation. 🤝 It is great to have so many colleagues and group companies on board: Pauline Hajduk, Christian Davepon, Dr. Nicolai Johannsen BAUR-Gruppe bonprix LASCANA limango GmbH - A member of the otto group Manufactum Gruppe Otto Austria Group OTTO Otto Group Witt-Gruppe (member of the otto group)

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Tino Krause

Help people realise their growth.

3mo

Thanks for having me! Proud of our great partnership

The Otto Group x Meta Summit sounds like a fantastic convergence of innovation and collaboration. Harnessing AI/ML platforms like Oracle could further amplify your advertising and marketing strategies, driving even greater success. For more on transformative tech solutions, consider following Phoenix Digital Technologies.

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Rebekka Wilhelm

Client Solutions Manager @Meta | Growth & Strategy, CPG/FMCG

3mo

Thanks so much to all of you for co-creating a fantastic event with us for the entire OG!

Katharina Doerner

Client Partner at Meta I E-Commerce l Digital & Cultural Transformation l Lead Lean In Circle DACH @Meta l Women in Tech

3mo

Special thsnks for the fantastic set-up Pauline Hajduk and team, and to all the amazing speakers for their insightful presentations 👏🏻👏🏼👏🏾

great workshop - underpinning our excellent partnership!

Paul Wiedmeier

Head of Industry at Meta

3mo

Thank you team Otto Group Digital & Consulting and Pauline for co-creating this event with us and for the ever stronger partnership. Gutted, I missed it due to my summer vacation.

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