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🌟 SMAC 2024: A Day of Insight and Inspiration! 🌟   The Social Media Advertising Camp (SMAC) was held enclosed at the Otto Group Campus . The format was filled with valuable insights, engaging discussions, and fantastic networking opportunities.   Highlights included:   🚀   𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐃𝐢𝐬𝐜𝐮𝐬𝐬𝐢𝐨𝐧𝐬: Sessions on full funnel marketing, branding vs. performance budgets, and updates from Meta, Google & Co. by Lara Wellmer, Niklas Vidakovic, and Jennifer R. 📈 𝐀𝐜𝐭𝐢𝐨𝐧𝐚𝐛𝐥𝐞 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬: Presentations on Pinterest campaigns by Katharina D. and retargeting by Lisa-Marie Thanner and Bastian Wipfler. 🤝 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 & 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬: Insights on influencer marketing and branding campaigns from Malte Wagener, Florian Burger, and Nadja Forster. 🎤 𝐂𝐥𝐨𝐬𝐢𝐧𝐠 𝐏𝐫𝐞𝐬𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧: Daniel Berg's presentation on organic social media content at OTTO provided deep insights and practical strategies.   The confined setting fostered the collaborative atmosphere and wealth of knowledge shared at the SMAC 2024. Here's to implementing the insights gained and continuing the conversations sparked!   #SMAC2024 #SocialMediaAdvertisingCamp #OttoGroup #Networking   Pauline Hajduk, Christian Davepon BAUR-Gruppe bonprix LASCANA Manufactum Gruppe sheego AG Otto Austria Group Witt-Gruppe (member of the otto group) Heinrich Heine GmbH

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Pauline Hajduk

Senior Consultant & Strategic Partnership Manager | Otto Group Digital & Consulting

3mo

A big thank you to all participants and speakers for contributing to a successful day! 🙌

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