OUTFORM’s Post

If your retail business is yet to deploy scent, we urge you to consider it now. Bloomingdale’s, an American retail store, is known to use thematic scents in different departments around its stores, targeting shoppers buying specific items. 🍃 The scent of coconut in the swimwear section led to a 27% increase in sales, 🍃 Lilac in lingerie contributed to a 26% sales boost. 🍃 The use of "powdery" scents in infant wear increased sales by 27%. Bloomingdale’s scents are subtle, unique, and relevant to the brand. It’s almost unnoticeable when you enter a space. Yet, customers remember the good time they had while they were there. To enhance your customer’s in-store experience, reach out to our knowledgable and friendly team: ☎️ 0161 532 2107 🌐 www.elix-air.co.uk 📧 info@elix-air.co.uk #ElixAir #CompactScentSolution #FlexibleFragrancing #ScentAnywhere #InnovativeScenting #ScentsLikeNoOther #FeelGoodFragrances #scentmarketing #electricdiffuser #scentdiffuser #fragrance #scent #designer #inspiredby #designerfragrance #marketing #retail #retailmarketing #shop #shopping

👯♂️🎨Yesterday Axel Larsson from Depict - Fashion Merchandising had a great chat with Kenneth Klausen from Centra on the importance of Merchandising. 3 main reasons why merchandising is essential for fashion brands 👇 1. Branding & Storytelling - The way you present your products online is critical for creating a brand narrative that resonates with your audience. 2. Conversion Rate & Average Order Value - Curated collections significantly improve conversion rates and AOV by presenting the most relevant products to shoppers at the right time. 3. Managing Stock Levels - Smart merchandising reduce the risk of overstock.

What is Meant by Merchandise? Many people believe that merchandising is simply about a T-shirt brand launched by an artist or creator. If you think that way, you are mistaken. There are many types of merchandise, such as: Promotional Merchandise Corporate Merchandise Event Merchandise Branded Merchandise Souvenir Merchandise Seasonal Merchandise We can broadly divide merchandise into two categories: Branded Merchandise Promotional Merchandise Branded Merchandise: Any company or organization that sells these products as their primary product line is dealing with branded merchandise. Example: Gucci, Rolex, and Louis Vuitton sell luxury and richness. They use watches and leather bags to convey luxury. When you purchase a Rolex watch, you receive a watch, a cloth, a tote bag, and a box—these are branded merchandise. Promotional Merchandise: When a company uses any type of product to promote their main business line, it is considered promotional merchandise. Example: Asian Paints gives away 5,000 T-shirts to painters in their workshops in major cities to advertise their brand. A fun fact is that Marvel and Disney initially used T-shirts to promote their films. Over time, people grew to love these T-shirts and showed interest in purchasing them. As a result, these T-shirts evolved into branded merchandise. Today, they still receive 30 to 40 percent of their revenue from merchandise licensing. In summary, while both branded and promotional goods help increase a company's awareness, their goals and effects are different. Branded merchandise focuses on selling goods that represent the company's image and values, often generating significant revenue. Promotional merchandise offers free gifts to raise awareness and attract new consumers. Businesses looking to strategically use items for marketing and sales must understand the differences between these two types. #merchandise #promotionalmerchandise #brandedmerchandise #gucci #rolex #Louisvuitton #marvel #disney #asianpaints #printondemand Image credits: Open AI

Are you ready to refresh your brand and elevate your business this year? Our team is prepared to assist you in achieving your 2024 goals! Here, we share an interesting article about the recent rebranding efforts undertaken by Hugo Boss!. https://lnkd.in/dHuBxtX3 #BrandRefresh #GlobalBrands #BusinessGoals

Are discounts damaging to a brand's image? Sometimes, D2C brands get carried away with offering discounts and lower prices, forgetting an important thing about shoppers (consumers). When a clothing brand starts by giving big discounts and promoting itself as cheap, eventually people see it as a budget option. This can make them doubt if the clothes are any good, even if the brand tries to improve them or look fancier. As a result, it's hard for the brand to start charging higher prices. Even if this brand improves its clothes or tries to look more fancy, it would struggle to charge high prices. People already see it as a budget choice, and that's hard to change. On the other hand, luxury brands like Gucci or Louis Vuitton have spent years making people think of them as special and top-notch. They hardly ever lower their prices because they want to keep that high-end image. If they suddenly started selling things cheap, they'd risk losing their loyal customers. This applies to all D2C brands. Do you purchase items when they are offered at a discounted price? #marketing #branding #linkedinforcreators #creatoreconomy

When you’re a new seller in a highly competitive fashion market, breaking through can seem daunting. Till 1985, and no one knew  the name of Thomas Jacob Hilfiger and his fashion brand Tommy Hilfiger. The market was dominated by giants like Ralph Lauren, Perry Ellis, and Calvin Klein. Competing with these legendary brands required Big money on marketing , which Tommy, as a fledgling brand, couldn’t afford. Good news for Tonny was, he met George Lois,the "Moses of Advertising." After discussing the challenge, George proposed a strategy that was anything but conventional. Tommy initially considered traditional marketing—taking models to beaches for photo shoots—but George warned this approach would take decades to make an impact. Instead, George devised an audacious plan. They put up a massive billboard in a high-traffic area. On this billboard, they listed Ralph Lauren, Perry Ellis, Calvin Klein, and, boldly, Tommy Hilfiger under the headline: "The 4 Great American Designers for Men Are..." This provocative move drew immediate attention. Seeing the unknown Tommy Hilfiger brand alongside household names like Ralph Lauren and Calvin Klein intrigued and captivated the public. The daring strategy worked. Tommy Hilfiger quickly transformed from an obscure label into a new fashion sensation across America. Marketing Lesson: The essence of this story is the power of bold, unconventional marketing. When faced with limited resources, thinking outside the box can create a significant impact. By positioning Tommy Hilfiger alongside the top brands, George Lois leveraged curiosity and audacity to generate buzz and establish credibility. This approach highlights the importance of differentiation and the impact of a well-executed, daring strategy in making a lasting impression in a crowded market. #Marketing #branding #Brandstory #TommyHilfiger #Superbrand #Contentwriting

This is Tommy Hilfiger. He took the world by storm overnight, but not because of his clothing. Here’s how a genius marketing stunt put Hilfiger on the map before his designs did. It's 1985 and Tommy Hilfiger is a nobody. He wanted to become a well-known brand in the fashion space. In 1985, with financial backing from Indian entrepreneur Mohan Murjani, Hilfiger launched his namesake brand. Murjani played a crucial role in the initial funding and positioning of the brand, leveraging his experience in the fashion industry. The brand quickly gained attention with its preppy, Americana-inspired designs, which were seen as a refreshing change from the more conservative menswear of the time. One of the most significant moves in Hilfiger's early career was a bold advertising campaign in 1985. The campaign featured a billboard in Times Square that positioned Hilfiger alongside established designers like Ralph Lauren, Perry Ellis, and Calvin Klein, even though he was relatively unknown at the time. This audacious move garnered significant media attention and placed Hilfiger on the map. Throughout the 1990s, the Tommy Hilfiger brand expanded rapidly. It became synonymous with classic American style and appealed to a broad audience, including celebrities and musicians. Strategic partnerships, celebrity endorsements, and smart marketing helped cement its place in the fashion industry. The brand's logo became iconic, symbolizing a blend of luxury and accessibility. My main takeaways from this story? • Outrageous ideas get attention. • Outrageous ideas sell when they’re backed up by the product. • Even well-intentioned clients will try to kill good ideas out of fear. #tommyhilfiger #successstory #themanagementhelpline

Brands are like emotions for people. They evoke certain perceptions and feelings. Luxury brands like Louis Vuitton, Hermes, and Christian Dior are synonymous with high-end fashion. Fast fashion brands like ZARA, MANGO, and SHEIN are known for their trendy designs. And for casual wear, we think of brands like Levi's and Louis Philippe. But what makes a brand successful? Perception. It's crucial to have a clear vision and know your target audience when building a brand. People don't just wear your brand, they feel it. Your duty is to create an emotional connection with your customers. If you can do that, then you'll have a successful brand. So, take the time to understand your audience and create a brand that resonates with them. #branding #brandbuilding #eccommerce #brands #marketing

How CHANEL sells fashion online (without selling online) You may be surprised to find out, that #Chanel sells online. Well, technically it doesn’t, but understanding that official website will be the first to appear in search results, the brand effectively utilizes the concept of cataloging and maintaining features of online shops. Of course I didn’t stop on Chanel😅 I also talked on: • apps and how they are different from websites in engagement with clients; • “cash cow” category display on fashion websites (Hermès stands out here) • why Chanel website is the case when size info doesn’t matter that much • how to online display bags and luggage better Spoiler: I checked. I didn’t turn off notifications from Gucci (Kering) and Louis Vuitton (LVMH). They don’t use that additional way to engage with users like Chanel does. #communication #ecommerce #gucci #kering #louisvuitton #lvmh #hermes #fashion #luxury #luxuryfashion Leena Nair

How is #ECommerce Transforming the Men's Suit Market? The Men's suit market is thriving with innovations in #personalization and #customization, driven by evolving fashion trends and a focus on individual style. E-commerce is amplifying this growth by offering a convenient platform for exploring diverse options and engaging with broader audiences. #Virtual try-ons and interactive displays enhance the #onlineshopping experience, setting new industry standards. Explore more Info on:  https://lnkd.in/df5HC3w9 Key Market Players:  MOHAN Clothing Co., Pvt. Ltd. Aditya Birla Fashion and Retail Ltd. PAUL SMITH LIMITED PVH Corp. GIORGIO ARMANI S.P.A Authentic Brands Group Raymond Limited #AMR #MensSuits #FashionTrends #FashionInnovation #SuitStyle #DigitalMarketing #FashionIndustry #RetailTrends #CustomClothing