Believe it or not, brand media measurement is possible 📈 Coach partnered with Ovative for its Wear Your Shine campaign to measure the long-term impact of its brand media investment. Ovative developed a two-fold measurement plan with third-party partner DISQO, demonstrating that more than 50% of brand media’s impact on revenue occurs after media is in market. Learn how Ovative cracked the code at the link in bio.
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Chief Customer Officer at DISQO | Advisory Board Member | Revenue Executive | Culture Champion | Lifelong Learner | Harmonizing Culture, Technology & Data to Elevate Company Performance
DISQO data 🤝Ovative's measurement strategy. Happy to help Coach and Ovative to ensure effectiveness in Coach's Wear Your Shine campaign. #Advertising #Impact #Measurement #Data
How do you measure brand media's long-term impact? Coach partnered with Ovative for its Wear Your Shine campaign to measure its brand media investment's impact on incremental revenue and brand health. Using key Enterprise Marketing Return (EMR) components, Ovative's measurement strategy with third-party partner DISQO demonstrated that more than 50% of brand media’s impact on revenue occurs after media is in market. Discover how Ovative validated it all: https://bit.ly/3VkTlC2
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How do you measure brand media's long-term impact? Coach partnered with Ovative for its Wear Your Shine campaign to measure its brand media investment's impact on incremental revenue and brand health. Using key Enterprise Marketing Return (EMR) components, Ovative's measurement strategy with third-party partner DISQO demonstrated that more than 50% of brand media’s impact on revenue occurs after media is in market. Discover how Ovative validated it all: https://bit.ly/3VkTlC2
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Business Development Officer at Stelladelnord Inc. | Food & Beverage Management
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Growth Marketing Strategist & Digital Media Expert | Helping Businesses Grow | AI-powered Digital Marketing | Websites | Videos | Strategy, Branding, Ads, Social Media, Content Creation
Turn customers into brand ambassadors! Create experiences so extraordinary that your customers can't help but share. Word of mouth is the most powerful marketing tool. Are your products or services sparking conversations? Cultivate a buzz that resonates. Let your customers be your best advocates! #CustomerBuzz #WordOfMouthMarketing #BrandAdvocacy
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