"Are people responding with their wallets and their dollars?" Ovative's EVP of Strategic Initiatives Steve Baxter recently dropped some knowledge at the #RetailMediaSummit with Path to Purchase Institute. While marketing experts are still navigating the world of retail media, one clear advantage is the tangible feedback consumers offer through their purchasing behavior. Learn more about Ovative's retail media offerings: https://bit.ly/45SPjpA
"The advantage of retail media ... we can as marketers a lot of times think we know what story to tell & we know what story is going work & resonate & in the world of national media, you're kind of hoping. ... With retail media you get the real feedback: Are people responding with their wallets & their dollars," said Steve Baxter at Ovative Group. Steve was on stage at #RetailMediaSummit in Chicago as part of a panel on constraints & opportunities for offsite media. The panel also featured Matthew O'Grady & Miriane de Castro Schmidt of dunnhumby and Juan Restrepo of FEMSA/OXXO