OWOW’s Post

What will marketers do with all the time saved through AI automation? ⏱ The answer is clear: Marketing will return to its roots to focus on strategic storytelling, messaging, and positioning. Building a creative and effective prompt is easier when you understand how we process information. In my session, I will share how, using the science of storytelling, marketers can tell quickfire product stories in less than a second. You’ll learn the OWOW techniques for capturing the attention of your audience and showcasing the unique value of your product. Secure your place here: https://lnkd.in/e9jTVqdy #positioning #messaging #storytelling Beth Walker/Product Marketing Alliance

Personalization: The Future of Marketing In today's hyper-connected world, generic messaging is dead. Customers crave authenticity and personalized experiences. But how do we deliver? Enter STORIEZ – the AMAZING content personalization platform that's revolutionizing multi-channel communication. Our cutting-edge AI analyzes customer data in real-time, crafting tailored messages that resonate on a personal level. Don't let your brand fade into the background. Elevate your presence, drive engagement, and boost conversions with STORIEZ. The future of personalized content delivery is here, and it's INCREDIBLE. Ready to transform your marketing strategy? Let's chat. https://lnkd.in/gMqZ2DW4 #inspify #ContentPersonalization #AIMarketing #BrandEngagement #CustomerExperience

 Marketing in the Age of Intelligence  👋 Hey fellow marketers, It's an exhilarating time to be in our field! As the founder of #eyesmaststudio I've seen firsthand how marketing has evolved more dramatically in the last three years than in the previous five decades. 📈 Yes, you read that right! We've moved from an era where just having information was enough to one where acting on intelligence is the key to success. Welcome to the Age of Intelligence! 🧠 This shift means more than just adjusting strategies; it redefines how we engage with our audience and anticipate their needs. The old playbook of a one-size-fits-all approach? Out the window. Now, it’s all about personalisation, efficiency, and growth. But here's the kicker—doing all this in a world where budgets are tighter than ever. 🤑 Sounds challenging, right? But, fear not! At #eyesmaststudio , we’re seizing these transformative times with enthusiasm. We're harnessing the power of AI to sharpen our creative edge, crafting copy and visuals that not only captivate but convert. Our tools go beyond basic automation; they're like having a virtual creative director that refines our messaging and enhances visual storytelling. Imagine deploying AI-driven scripts that resonate deeply with your audience, all while you enjoy that first sip of your morning coffee! ☕✨ So, what’s your move in this new age? Are you ready to leverage AI to transform your marketing efforts? Drop your thoughts or a 🔥 if you’re excited about these new possibilities! Let's navigate these exciting times together and redefine marketing. Because when we think differently, we grow differently. #MarketingIntelligence #AIMarketing #DigitalMarketing #GrowthHacking #MediaAgencyLife

 Marketing in the Age of Intelligence  👋 Hey fellow marketers, It's an exhilarating time to be in our field! As the founder of #eyesmaststudio I've seen firsthand how marketing has evolved more dramatically in the last three years than in the previous five decades. 📈 Yes, you read that right! We've moved from an era where just having information was enough to one where acting on intelligence is the key to success. Welcome to the Age of Intelligence! 🧠 This shift means more than just adjusting strategies; it redefines how we engage with our audience and anticipate their needs. The old playbook of a one-size-fits-all approach? Out the window. Now, it’s all about personalisation, efficiency, and growth. But here's the kicker—doing all this in a world where budgets are tighter than ever. 🤑 Sounds challenging, right? But, fear not! At #eyesmaststudio , we’re seizing these transformative times with enthusiasm. We're harnessing the power of AI to sharpen our creative edge, crafting copy and visuals that not only captivate but convert. Our tools go beyond basic automation; they're like having a virtual creative director that refines our messaging and enhances visual storytelling. Imagine deploying AI-driven scripts that resonate deeply with your audience, all while you enjoy that first sip of your morning coffee! ☕✨ So, what’s your move in this new age? Are you ready to leverage AI to transform your marketing efforts? Drop your thoughts or a 🔥 if you’re excited about these new possibilities! Let's navigate these exciting times together and redefine marketing. Because when we think differently, we grow differently. #MarketingIntelligence #AIMarketing #DigitalMarketing #GrowthHacking #MediaAgencyLife

Joshua Bowers, Denise Linda Parris, Qiong Wang, Danny McRae, Francisco Guzmán, and Mark Bolino, introduces the concept of the echoverse a dynamic, interconnected marketing environment driven by #AI and digital platforms. Traditional marketing models focused on linear or bilateral communication have evolved into omnidirectional communication within the echoverse. Here, diverse actors including consumers, brands, and AI agents continuously interact, reshape, and amplify messages. Unlike traditional marketing's one-way or two-way communication, the echoverse involves messages flowing in all directions. For instance, a customer tweet can be picked up by brands, reshared by other consumers, and even analyzed by AI to influence future marketing strategies. The distinction between sender and receiver is less clear. Any actor can initiate or modify messages. For example, users creating content that brands then amplify shows the fluidity of roles. Feedback loops ensure messages are ever-changing, influenced by ongoing interactions. A viral trend can quickly evolve as different actors add their perspectives. Meaning is co-created and owned by all participants. Community-driven content, like the LEGO Group’s crowdsourced product designs, exemplifies this collective value. Brands should foster environments where consumers feel empowered to contribute to marketing efforts. Drake's "Hotline Bling" video, designed to inspire user-generated content, is a prime example. Providing resources and information that educate other actors in the echoverse can positively influence brand perception. Poppi and Olipop’s success, driven by informative social media posts, illustrates this strategy. Marketers need to stay adaptable, continuously updating their skills to navigate the echoverse. Training in AI tools and data analysis is essential. Echoverse marketing reshapes how brands interact with their audiences. By embracing co-creation, directed learning, and continuous adaptation, marketers can thrive in this complex, interconnected landscape. This approach not only enhances brand engagement but also fosters a more dynamic and responsive marketing environment. Echoverse marketing signals a shift from control to collaboration, making it a pivotal strategy for future marketing success. #marketing #echoversemarketing #strategy #digitaltransformation #interactivemarketing #cocreation #digitalstrategies Harvard Business Review @Joshua Bowers @Denise Linda Parris Qiong Wang @Danny McRae Francisco Guzmán Mark Bolino

Elevate Your Digital Marketing Game! 🚀 📊 **Data-Driven Precision:** Unleash the power of analytics for sharper insights and campaign optimization. 🤖 **AI Magic:** Infuse AI into your strategies – chatbots, personalization, and predictive analytics. 🌐 **Global Impact, Local Touch:** Reach worldwide, connect locally. Tailor your approach for diverse audiences. 🎨 **Immersive Content:** Capture attention with interactive visuals and compelling storytelling. 💬 **Conversations Matter:** Embrace real-time chats for instant solutions and stronger customer bonds. Let's conquer the digital realm together! What's your vision for the future of marketing? Share below! #DigitalMarketing #Innovation 🌐✨

Welcome to 2024, here is what to expect 👇 ✅ Conversation Marketing and AI - Driven Interactions With the help of AI-powered chatbots and virtual assistants, businesses are connecting with customers in real time, providing answers to questions and offering guidance when making purchases. ✅ Sustainability And Ethical Marketing Today's consumers care about more than just buying things – they want to know what a brand stands for, especially when it comes to environmental and social impact. In 2024, marketing is just as much about values as it is about value, from eco-friendly packaging to fair trade sourcing. ✅ Video Marketing And Short-Form Content Dominance Short-form video platforms like TikTok and YouTube Shorts have amplified the dominance of video marketing. The brief, captivating nature of this content suits the shorter attention spans of today's audiences. Brands are using short-form videos for storytelling, product launches, and customer testimonials, not just for ads. Are you seeking to expand your brand strategically in 2024? Contact me: Austin@creatormedianetwork.com #brandgrowth #digitalamarketing #videomarketing #artificialintelligence #creatoreconomy #creatormedianetwork

What is marketing? Consider this definition carefully. Marketing goes beyond just 'advertising,' 'selling,' or 'producing brochures.' It encompasses the entire journey of generating and delivering value, from conceptualizing a product tailored for a specific audience to promoting effectively, covering all aspects from inception to post-consumption of the product. Reference: Ferrell, O. C., Hartline, M. D., & Hochstein, B. W. (2022). Marketing strategy (8th ed.). Cengage Learning, Inc. #marketing #promotion #audience #ai

Introducing: Video Campaigns by D-ID! 📩✨ Discover how Video Campaigns can turn generic outreach into personalized & engaging video messages, making every recipient feel valued and boosting your engagement rates! 🤩🚀 Learn more: https://bit.ly/3WEpFAy #DID #AI #EmailMarketing #Marketing #Technology #VideoCampaigns

𝗧𝗼𝗽 𝟯 𝗔𝗜 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗼𝗼𝗹𝘀 Unleash the power of #ArtificialIntelligence and take your #DigitalMarketing game to new heights! 🚀 Discover a suite of cutting-edge AI tools that will revolutionize how you create content, engage audiences, and drive conversions. Simplified: Unlock a world of #CreativeGenius with AI-powered tools that generate stunning #ColorPalettes, transform tweets into #VisualMagic, craft custom #Chatbots, and convert text into captivating #Videos. Say goodbye to boring content! But that's not all! Streamline your #ContactManagement, craft visually appealing #EmailCampaigns, automate #Workflows, and gain valuable insights with the comprehensive #MarketingSolution offered by Intuit Mailchimp. And for those in the #Advertising realm, AdCreative.ai is the premier AI tool that generates high-performing ad creatives, empowering brands to double and triple their conversion rates while automating design processes and tracking competitor performance. Embrace the future of marketing today and stay ahead of the curve with these top #AITools! 🔥 #DigitalTransformation #CreativeTech #MarTech #Innovation