Pace’s Post

Pace's own Nicole Martin and Rebecca Tall Brown, MBA will share their smarts at Content Marketing World 2024. You can catch them live as they present a financial services masterclass exploring: -Why audience expectations are changing -The art and science of storytelling -The value of investing in interactivity -How to ensure success for your 2025 campaigns #CMWorld #ContentMarketing

Curious about how to truly measure brand awareness? Discover the metrics that move beyond vanity and provide actionable insights to drive strategic decisions and sustainable growth.   🔗 Link: https://lnkd.in/eAinMhjG #contentstrategy #measurement #contentmarketing

“Content marketing is the only type of marketing where you deliver value outside of product.” #Content+ 2024 has concluded. It was an incredible event where industry leaders shared their expert insights on AI, technology and the human touch. Thank you to all who attended this year. We are already counting down the days to 2025!

#Content+ 2024 has officially kicked off! We had a terrific day one, which included an exhilarating keynote delivered by Co-Founder of Content Marketing World, Joe Pulizzi, followed by a lovely dinner in which Pacers and partners networked and engaged in riveting discussion.

Pace CMO, Gordon Locke, and Elevate Digital’s Co-Founder and CEO, Adam Morgan, join forces to unravel the complexities that surround technology and content marketing. Gordon has 25 years of brand marketing and digital communications leadership. His experience encompasses refreshing and launching brands, strategic storytelling, digital acceleration, and aligning product and service portfolios for growth. At Pace, his role is to lead world-class creative, strategy and client solutions portfolio teams. Adam is an accomplished leader in several startups, public companies and private organizations. To learn more about Gordon, Adam and other #Content+ 2024 speakers, click the link below. https://lnkd.in/e43KH8dJ

Managing Director Nicole Martin gives us a sneak peek into what attendees can expect at #Content+ 2024! From this year’s keynote presented by Joe Pulizzi to our lineup of amazing speakers delivering their expert insights on content, emerging technologies and the human touch.     Content+ 2024 takes place May 15–16 in Charlotte, North Carolina. For more information, visit the link. https://lnkd.in/e_SJdU96

Bringing more than 30 years of marketing industry experience, and providing his expertise on how marketers can integrate AI into their practices, Northwestern University’s Jim Lecinski joins the lineup of featured Content+ 2024 speakers. Jim Lecinski is a Clinical Associate Professor of Marketing at Northwestern University’s Kellogg School of Management, where he teaches popular courses on marketing strategy and omnichannel marketing and was named Kellogg’s Professor of the Year in 2022. His latest project, “The AI Marketing Canvas: A Five Stage Roadmap to Implementing Artificial Intelligence in Marketing,” was published by Stanford University Press in May of 2021 and has been named both a top AI book and a top business book. To learn more about Jim and other Content+ 2024 speakers, click the link below. https://lnkd.in/e43KH8dJ

Everyone wants their content to make an impact. We’ll get an inside look at the data behind top-tier content as we hear from Knotch’s David Brown and Andrew Bolton at Content+ 2024. David, SVP and Head of Strategy at Knotch, is a former content marketing agency leader who’s now focused on helping marketers put the building blocks in place to connect their content to business outcomes. Andrew, SVP and Chief Customer Officer at Knotch, has almost two decades of experience in strategy, sales and marketing for SaaS marketing companies. At Knotch, he ensures that clients get the most value out of the Knotch platform to achieve their content goals. Andrew is a frequent speaker at industry events and webinars, where he showcases how content intelligence can transform marketing performance and outcomes. To learn more about David, Andrew and other Content+ 2024 speakers, click the link. https://lnkd.in/e43KH8dJ