Shook Business Development Manager Gloria Gonzalez manages business development projects across various industries including tech, finance, tourism, health care and more. As she was growing up in Mexico, Gloria primarily spoke Spanish while also studying English and French. Read on to discover how Gloria uses her language skills today.
SHOOK: How have you used Spanish in your business development projects?
GLORIA: My Spanish language skills significantly enhanced business opportunities, particularly in regions with Spanish-speaking markets. By leveraging my proficiency, I am able to understand local business customs, consumer preferences and regulations in Latin America, Spain and other Spanish-speaking regions. This allows me to tailor products, services and marketing messages to align with local cultures and values, improving brand resonance. Additionally, speaking Spanish has allowed me to build strong relationships with local stakeholders, partners and clients, which is crucial for business expansion and securing deals.
Cross-team collaboration is especially important when working in Latin America, Spain and other Spanish-speaking markets. My understanding of these cultures enables me to facilitate communication between internal teams and their counterparts in these regions, fostering smoother operations and strategic alignment. My Spanish proficiency also helps bridge communication gaps, clarify terms and ensure both parties are on the same page. This streamlines decision-making processes and improves overall efficiency.
SHOOK: How did you hold on to your Spanish proficiency after moving to the United States?
GLORIA: On a personal level, Spanish is my first language. Like anything else, continuous practice is required. I made sure to speak only Spanish when around family and prioritized Spanish-based networking. Close relationships with fluent Spanish-speaking friends are also important for staying up to date with what is happening around the world. My family and friends serve as pillars of continued knowledge and a valuable resource for my ongoing education.
SHOOK: Was learning English a priority in your school in Mexico?
GLORIA: Learning English was a requirement in both grammar and middle school, much like required electives. We could also choose to study other languages, and in high school, I switched to learning French. I continued studying French throughout my bachelor’s program as an elective and even moved to France for a year to immerse myself, which is often said to be the best way to learn a language.
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Climate VC investor and leadership specialist
3moFabulous news! Congrats!