PA Media Assignments’ Post

#TipTuesday Timing is critical when sending out pitches. It is important to get familiar with the general schedule of the newsroom to identify the best times to reach out to journalists and give them the opportunity to engage with your clients' stories within their busy schedules.

⛏️ You have to dig deep to get stories and insights from your spokespeople that are worth sharing with the press. It’s tempting to pick around a little bit, find some promising nuggets on the surface, and start pitching them. But journalists don’t like surface-level stories. The really good stuff is much deeper. Don’t give up too early. When you find something promising, take the time to go deeper and get more specific on the details. That’s where the gold is.

If you've ever been curious about how to pitch #investigative reporters, we hear you. 📰 There's not too much online for PRos about how to pitch this group, so we sat down with a veteran investigative journalist to dish on 5 tips PRos can use in pitching today. 🤝 From knowing the elements of an investigative pitch to understanding the value of "getting out there" - we share these tips and more on #TheTypeBar! https://hubs.ly/Q02HR3ry0

I’ve been working in PR for more than eight years, and it’s now more difficult than ever to get a journalist’s attention and to gain coverage for a client. Whereas you used to be able to give a reporter a quick call to talk through a story pitch, now you’re lucky if you can even find a phone number to call. Journalism has had to change to adapt to the influence of social media, and that means story pitches that were once guaranteed to be of interest are no longer certain to be picked up. It also means we as PR practitioners have to work harder and smarter. We’ve compiled some of our top tips for pitching to journalists in our new blog. If you want to get your story covered by the media, get in touch to see how me and my colleagues at Petersens PR can help you.

How do you make your email stand out in a journalist’s inbox, which is already flooded with countless pitches and press releases? How can you ensure your message not only grabs their attention but also holds their interest, in a way that is both genuine and compelling? Quick read on Cision Tips for Media pitches. #pr #mediapitches #content #pressreleases #pitch

20+ years ago, I was faxing the same press release to dozens of newsrooms, hoping it got to the right reporter. Today, I’ve got a text from my sister with a new baby pic, a text from my daughter asking to pick her up - and in between a text from a reporter asking for help with a story. We aren’t working with fax response times anymore. Reporters are moving text message fast and if you want to be a go-to source, you need to respond accordingly.  📠 ->📱 #mediarelations #publicrelations #notyourparentspr

Care homes…build good working relationships with your regional media journalists and become their go to expert for care issues. Good relationships with the media are important - but so is the quality of your stories! 📖 Those relationships are best built by pitching good stories. This video is from my webinar “How Many Times Per Year Can Your Care Homes Get Positive Press Coverage?” Want to watch the full webinar? Comment ‘Yes’ below and I’ll share it with you! ⬇️

Journalists. How do you find them? What are they looking for? How do you work with them? Want the answers to these $million questions? https://lnkd.in/d2YRrWf Read to find out: 📣 Where the right journalists for your business hang out 📣 What stories journalists are working on 📣 How to start building your own media list Do you have your own media list? 🧡💙 If not, here's the nudge you need to start yours 😘

Care homes…build good working relationships with your regional media journalists and become their go to expert for care issues. Good relationships with the media are important - but so is the quality of your stories! 📖 Those relationships are best built by pitching good stories. This video is from my webinar “How Many Times Per Year Can Your Care Homes Get Positive Press Coverage?” Want to watch the full webinar? Comment ‘Yes’ below and I’ll share it with you! ⬇️

Your press release is only as good as your pitch. So, how do you get your pitch noticed by journalists? We’ve compiled some key dos and don’ts to help you secure that all-important media attention in our latest blog. https://lnkd.in/ehfBc9Vg #publicrelations #pressrelease #news