Panorama Strategy’s Post

Another episode of #BehindThePost with experts from Similarweb just dropped and there is SO much to take away from this one! Alina Dallal sat down with Faith Preminger and @Itay Gross to break down their methods for a successful social strategy. Faith Preminger shares the best practices she's learned from working in social and the must-dos every SMM needs to include in their social strategy ⤵️ Tune in to the full episode here: https://okt.to/hr4wZ5

Just came across an insightful video that covers a lot of important information in a simple way! Sharing it here because I found the message worth reflecting on. Not following anyone specific, just thought it was a great share. Feel free to watch and see if it resonates with you too. If it’s not your thing, no worries! #Insights #SharingKnowledge #ThoughtfulContent #SocialShare

Startup Marketing Class Reflection 🚀 This weeks class included guest speaker Anne Morello who lectured us on the importance and role of Public Relations. Anne shared her profound insights on the many aspects of PR, highlighting how it can be used to: 📌Solve problems effectively 📌Engage with audiences on a deeper level 📌Increase brand awareness significantly 📌Change perceptions positively One of the most compelling takeaways for myself was the idea that "not all publicity is bad publicity." I learnt that there are ways to take the negative attention and turn it around to be beneficial. Being able to utilize criticism to your benefit is a skill and can lead to growing improvements within your industry. Anne also illustrated how human interest stories, whether it's a community coming together or a cat being rescued from a tree, typically drive news and foster engagement the most. A human interest angle will show readers the impact your news or even will have on people, likely to drive more success. Her expertise has truly broadened my understanding of PR’s vital role in shaping narratives and driving meaningful connections. 🔍 Following the lecture, we had an engaging in-class activity where we applied our newly gained knowledge. Each of us were given an imaginary product and tasked with creating an email pitch to a researched PR specialist or journalist. This hands-on exercise not only reinforced what we learned but also provided practical experience in crafting effective PR pitches. #StartupMKTG2024

🤝 Can't make it to the Social Value Conference? We've got you covered! Today our brilliant Senior Client Impact Manager Lucy Tissington is running an Instagram takeover of the Social Value Conference in-person event. Head over to @nbrly, or follow the link in the comments 👇 where Lucy will be sharing videos, interview footage and insights on all things social value. Social Value Portal #NbrlySVCTakeover #SocialValue #SVC24 #Sustainability

I spent Monday and Tuesday hanging out with a bunch of actors whilst I was filming a tv show down in Coventry, and it was really interesting to hear how they approach social media. It was completely different to how an entrepreneur or organisation would look at it. 👀 They were all posting loads and growing their following to get themselves 'out there', but (in the nicest possible way...) a lot of their content was just fluff, and they weren't telling their story. And surely actors should be the best storytellers, right?! There was a real disconnect between taking themselves and their journeys seriously and sharing their work/achievements/whatever in a curated and strategic way, and just posting constantly 'to get their name out there'. So we put a stop to that right there. The pressure to 'keep posting' isn't real. We've all made that up. But the need to create connection with your audience so that you're memorable IS real. So we need to be intentional with it. Post less if you're struggling to come up with ideas. Share your story and bring us in on your journey instead. #PersonalBrand #ContentCreation #Storytelling

How creators are ruining viewer relationships in the first 10 seconds. “…It’s a beautiful sunny day here in California! This is something everyone needs to know, and I’m so excited to show you. But first, don’t forget to like, comment, and, of course, subscribe for more great tips! I post videos every week. Last week, we talked about…” “don’t forget to like, comment, and, of course, subscribe” needs to stop. It’s ruining the relationship with the viewer. Here’s the sweet spot, and how to build a powerful relationship instead. It’s a combination of these two factors: Average watch time Moment of revelation If the average video is 10 minutes long and the average watch time is 5 minutes, asking viewers to subscribe at the 8-minute mark is not the best idea. Although it would target the viewers who stuck around the longest, we’re better off moving the ask before the 5-minute mark. Then, determine when the best moment of revelation is in that average view duration window. What I mean by that is, when does the viewer get that “ah ha!” or “wow” moment? Right after that moment is the time to ask. Read the full post. https://lnkd.in/gE9B66_K #creators #creatoreconomy

🌟 𝐄𝐱𝐜𝐢𝐭𝐢𝐧𝐠 𝐀𝐧𝐧𝐨𝐮𝐧𝐜𝐞𝐦𝐞𝐧𝐭! 🌟 You asked for best practices to activate and sustain engagement, and we’re answering the call! Introducing our new webinar series, Activate with Impact. In it, we will feature experts in corporate social responsibility and impact, tackling some of the most pressing issues in social impact and engagement today. Join us as we dive into the nitty-gritty of driving your social impact vision forward. Stay tuned for the announcement of our first episode - airing May 22! #SocialImpactLeaders #WebinarSeries #SustainableImpact #ActivateImpact

💡 Today's objective: establish the foundation for Baret Kechian's forthcoming social media overhaul. While reviewing his online presence he told me, “I have good information to help people.'' Yes he does! And this is at the heart of his social media drive. The next step is to figure out a strategy for his platforms to put his knowledge on display and deliver his message to his community. His integrity, passion, and determination will be the foundation for all of his content. Do you know your brand’s expression? Comment below and share it with the community! 👇🏻 📺 Full Brand New episode here ➡️ https://bit.ly/3QNDRoW

Your Message, Our Voice What a great way to hop on our social following with our regional news brands up and down the Country. Our editorially led social brand videos are published and executed in various proven formats with guaranteed viewing numbers. #social #video #newsbrands #news

In episode 8 of Storylines Live, guest Susan Finch joined Paul to discuss strategies for building trust, credibility and meaningful relationships with clients. Susan helps companies create marketing messages and content strategies to expand their reach, audience and authority. Read our latest blog article to learn more, and be sure to tune into the episode! https://hubs.la/Q02h2sdf0