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This will be the best overall weekend at the box office since last July 28th, the 2nd weekend of the Barbenheimer phenomenon. And it couldn't come at a better time...

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CEO at PaperAirplane Media

So maybe, it turns out that the reports of the death of the movie theatre going experience may have been greatly exaggerated (at least for this weekend)?  As we know, those questions were spawned from a year to date box office that entered this weekend trailing last year by -26.6%. It also comes from a Pixar brand that had several films go direct to streaming and had not had a $100 million opening since TOY STORY 4, which was 5 years ago. So yes the questions were out there… Turns out that the answer to both lines of questioning is eerily similar, serve up great content and people will indeed come to experience it in a movie theatre. And the good news is that not only did INSIDE OUT 2 exceed expecations, it is absolutely blew them out of the water. Comscore, Inc. Senior Media Analyst, Paul Dergarabedian Dergarbedian, sums up this weekend as “The industry is about to be turned inside out (in a good way) with the debut of Pixar's latest animated creation and with a morale boost provided by some BAD BOYS, the theatrical marketplace is preparing for could be the biggest domestic opening weekend of 2024. With INSIDE OUT 2 poised for a stellar showing (benefitting from a perfectly timed Father's Day weekend debut), animated films have been a bright spot this summer with both IF and THE GARFIELD MOVIE showing long-term playability and showcasing the importance of the family audience in the summer. This is also good news for the forthcoming DESPICABLE ME 4, that will get a boost from the excitement (and in-theatre marketing) surrounding big screen family fun offerings at the multiplex”. A great release date, stellar reviews (A CinemaScore) and audience with pent up demand all will add up to, the 2nd biggest animated opening of all time, the 2nd biggest opening in Disney/Pixar history and the biggest total weekend box office the 2nd weekend of the Barbenhiemer last July 28th. INSIDE OUT 2 is appealing to virtually everyone and Disney is reporting a 3 day opening of $155 million. Most pre-release estimates had INSIDE OUT 2 doing around $85 million for the 3 days, so this number is only 80% above that. Our friends over at EntTelligence are reporting that the average ticket price for the film this weekend was $12.53. They are also reporting that from a daypart perspective 22% of tickets were sold for showtimes prior to 1pm; 35% between 1 – 5pm; 26% between from 5pm – 8pm and 17% after 8pm. INISDE OUT 2 was not the only overperformer as BAD BOYS: RIDE OR DIE continues to also exceed all expectations. Sony is estimating a 3 day of $33 million which bringing the 10 day total to $112.34 million. That puts the film was off 42% from last weekend which is better than the 2nd weekend drop of 46% for the last film in the series BAD BOYS FOR LIFE. Overall box office looks like it will come in close to $215 million which put it about 30% better than the same weekend as a year ago and the best overall weekend since July 28 of last year.

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