Paradigm Senior Services’ Post

Our vision as a platform is different and agile

A thought-provoking morning listening to the Chicago Advertising Federation Hot Seat panel discussing the trials and opportunities of retail media networks with industry leaders Gita Bhatia, Dan Bonert, Carrie McCroskey, Aaron Melton, and Brian Zaben. Some quick takeaways from the rich discussion: 1️⃣ Data across RMNs does not correlate - Common vernacular does not mean common meaning. Use of commonly named metrics as proxies is a misstep. 2️⃣ Selecting an RMN is about more than just media capabilities and adtech integrations - additional considerations around synergistic promotional benefits and access to new data sources can be critical. 3️⃣ Lack of unification of how ad effectiveness is defined makes gaining insights cross different attribution models nearly impossible - but if brands create their own "north star" in terms of what metrics signal success in terms of incremental conversions. 4️⃣ Avoid "Funnell Fighting" - Brand marketing, omnishopper, and sales teams need to be tighter now to avoid duplication of efforts and optimize synergies. 5️⃣ Financial retail networks may prove to be fertile ground for brands with first party sales data at its fingertips, rather than a disjointed 14-day attribution window.

Welcome to day 71 of the 90-Day Comeback Challenge. We've reached the final third, and today we're reflecting on July: where are we in the Challenge, what are the results so far? What has gone well, what has been difficult and what will happen next? Watch this video for an update on how things are going

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Here’s how to get Indianapolis tickets

🎁 ✨ We know July just started, but AdCellerant is already getting into the holiday spirit! The holiday season seems to kick off earlier each year, so it's important to stay ahead of the game. Here’s what manager of training Jeremy Enders has to say about the importance of starting holiday campaigns as early as July. To learn more about how you can beat the holiday rush, check out our #blog: https://lnkd.in/gRT-EYKd. #DigitalMarketing #AdTech #TrainerTipTuesday

Easy, buy concert tickets and then sell at a premium: Forget SME IPOs and listing gains. Reseller prices soared 26x for Coldplay's concert Whether it's Coldplay, Diljit Dosanjh or others The demand is crazy and people are lapping up tickets at any cost Tickets are being resold at 10 to 20 times original price 50% of people are buying tickets to make money and not even attend the show Look at this: ↳ Floor tickets initially at ₹6k now sold for ₹50k ↳ Level 2 tickets earlier at ₹12.5k now at ₹3.3 lac ↳ Lounge tickets earlier at ₹35k now at ₹10 lacs People are creating FOMO, inflating prices and pocketing a hefty gain. I am all in for experiences and you live only once But would you pay 10-20x of the original price? P.S. - what do you think of this black selling and profiteering? ====== Follow me (Ritesh Sabharwal CFP®) as I Simplify Personal Finance and Investing

How do we nurture the human touch running what is, essentially, an E-commerce? In our case, we leverage on the strength of the stories that watchmakers naturally offer, by encouraging the direct contact between collectors and makers, in the belief that this is the way to offer the best value to both. Here is our 'unlisted' video or the latest event with HORAGE, hosted by TLE and David Sharp.

Onsite support can make or break your event. It's the unsung hero that ensures everything runs like clockwork. But how do you implement a flawless system? Let's uncover the framework that guarantees success. Here's how you can elevate your onsite support to new heights. 🔵 Define Roles and Responsibilities - This creates clarity and avoids confusion. 🔵 Establish Communication Channels - This keeps the team connected and informed. 🔵 Develop a Contingency Plan - This prepares you for the unexpected. 🔵 Train Your Team - This ensures everyone is equipped to handle challenges. 🔵 Gather Feedback - This helps improve future events. The right onsite support framework transforms chaos into harmony. With these strategies, your event will leave a lasting positive impression. Let's join Rachelle for a day in her life as an Onsite Support Specialist for Woman Evolve. One of our largest yearly events!

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