ParkerGale Capital’s Post

If you spend any time around software companies, you’ve probably heard the term "product-market fit." But what does that concept really mean, and why does it matter for PE-backed tech businesses? In the latest episode of the PE Funcast, we dive into all things product-market fit with special guest Rob Snyder, multiple-time founder and Fellow at Harvard Innovation Labs. We cover: ✅ Why PMF is such a misunderstood concept ✅ The counter-intuitive advice for shortening your search for PMF ✅ How to use the concepts of supply and demand to reframe how you build and position your product (And if you’re interested in a deeper dive into PMF, we definitely recommend Rob’s work on Substack, as well as checking out his “0->1” PMF deck, which we’ll link to in the comments below.) Thanks for joining us Rob!

Add-on acquisitions (and the integrations that follow) are becoming a bigger and bigger part of life in private equity. On the surface, a well-run integration seems straightforward: You compile a to-do list, track your progress weekly, and work on removing the obstacles that keep two businesses from becoming one.   But here at ParkerGale Capital, there's a secret ingredient we notice driving our most successful integrations: A management team that’s willing to communicate (over and over) where we’re headed, how we’re going to get there, and what it’s going to take to bring two companies together.   Today, we’re thrilled to unveil our “After The Add-On” CEO Handbook to the public. So if you’re curious about:   💡 The hidden forces that keep management teams from communicating effectively during an integration 💡 The core principles that can help keep your team on the same page post-acquisition 💡 Our “work on stuff together” approach to bringing cultures together    ...then you’re in for a fun read.   This isn’t just another whitepaper. Built with 37signals' new product, Writebook, it’s a step-by-step playbook for how to use the power of clarity and communication to take your next integration from good to great.   Check it out at the link in the comments.

Congrats to the teams at OpenBrand and TraQline for joining forces, expanding OpenBrand's family of data solutions.    The acquisition of TraQline allows OpenBrand to provide unmatched market intelligence to the Durable Goods industry — with greater depth and breadth than ever before. This is OpenBrand's third acquisition since ParkerGale's initial investment in October 2023. Read the full press release below https://hubs.ly/Q02FN_7j0

Building a great software product is hard. But figuring out how to talk about it so customers “get it” can be just as challenging. On this week’s episode of the Private Equity Funcast, product positioning expert April Dunford joins Partner Paul Stansik to talk about the curse of product pessimism (and how to fix it), why most software companies struggle to create a winning sales pitch, and how better product positioning fits into the PE value-creation plan. Check it out on Youtube at the link below – or wherever you get your podcasts. ⬇

Introducing OpenBrand :: ParkerGale's consolidation in market intelligence has been renamed for the future, following the combinations of Gap Intelligence, Deep.ad and Competitive Promotion Report. This renaming highlights OpenBrand's commitment to providing the data and insights brands need to win more market share. Three acquisitions in the first six months of this consolidation highlight how ParkerGale can bring AI technology into more traditional businesses, creating new offerings for customers. #ai #marketintelligence https://lnkd.in/ghSR6WTp

“Value creation.” The term is everywhere in today’s world of private equity. So Jim Milbery and Paul Stansik decided to get real about the concept – including how we think about value creation, some of the go-to ways we create value for and with our portfolio companies, and some of Jim’s hot takes on the historical stigma around the words “value creation.”    Check out the clip below – and the entire video workshop at the link in the comments. ⬇

Huge congrats to Eleanor Welles-Gertz for her recognition by Luisa Beltran and Fortune. We’ve known this from Day 1 but glad the rest of the world knows now. https://lnkd.in/gNqhcT34

The BluWave, LP team has been a reliable partner when we need advice, an intro, or a new way to think through sticky problems. That’s why we’re so happy they’ve recognized us again as a top innovator in private equity. Thanks for the recognition, but even more, thanks for the long friendship and support.