Parks Project reposted this
You've heard "fight fire with fire," but what about, "protect nature with nature"? Well, that's the premise of the new collaboration between B-Corp conservationists Parks Project and Michigan-based outdoor aficionados Merrell. Coming together on a capsule which raises both money and awareness for the Great Outdoors, the plant-themed mini-collection celebrates the beauty of nature without putting undue pressure on the planet. Hinging on an Earth-friendlier version of the world's best-selling hiking shoe, the Merrell Moab 3, the collaboration is the material realization of both brands' shared philosophy – and a shared commitment to putting that ethos into action. To find out how this collaboration benefits the planet and the local community, and to hear more about how it all came together from the people involved, head to: https://lnkd.in/gTAHkmUA
