Passion Point Collective’s Post

Here's the video captured from our recent SXSW panel featuring Julian Bleecker, Andreea Ion Cojocaru and myself called "Imagine Harder." The audience seemed to really enjoy themselves, which was our main goal. https://lnkd.in/gCzEGyhM If you want to hear the three mics plus ambient audience in the surround channels, here's an alternate version to try in 5.1 surround (but it makes the panelists a bit too reverberant on only two speakers): https://lnkd.in/g648d68s

Did Oasis create the greatest ad of all time?   This is the question we kick off with on the latest episode of Uncensored CMO.   Orlando Wood, Jon Evans, and I also explore…   : Marketing history (why it’s your map of the future).   : Bungled campaigns (what I learned from projects that went badly).   : Emotional advertising (why you should aim at the heart, rather than the head)   We also alight on a curious similarity between Orlando and Dame Judi Dench.   Take a listen. You’ll find a link in comments.   #UncensoredCMO #Oasis #businessofcreativity

The Value Proposition: This is the core benefit you deliver, the positive transformation you empower your audience to achieve. It's more than features – it's the emotional connection you forge. Varnan Films helps you articulate your unique promise with clarity and conviction, ensuring your audience understands exactly what sets you apart. Let's chat and and discover your brand's superpower today! . . . . . . #varnanfilms #brandstrategy #brandstorytelling #valueproposition #uniquebenefit #brandclarity #emotionalconnection #audienceengagement #transformationjourney #articulateyourstory #filmproduction #videocommunication #brandmessaging #standoutfromthecrowd #letschat #discover #yoursuperpower #growyourbrand #startyourstorytoday

If you are curious about our (very interactive) SXSW panel, Imagine Harder: Prototyping Impossible Futures, here is the recording!

🔥🔥When filming an event, ensure you capture angles that immerse the audience in the experience, making them feel as though they are truly present. Capturing small, detailed moments enhances the emotional impact of the video, allowing viewers to relive the day as if they were there. Don't hesitate to get involved in the action and capture those special, candid moments🔥🔥 #events #Moments #Capture #Video

Delve into this insightful and informative exploration, we break down the concept of 'Pathos' - a technique used by filmmakers and advertisers alike to stir strong emotions in the audience. You'll discover how pathos persuades, influences, and connects with audiences in ways that can drive them to act, even against their personal logic. #filmmaking #filmeducation #pathos #pathosinfilm Learn more here: https://lnkd.in/gPuTVsbk

Nothing beats the transformational force of a good story, and that’s what we do at The Magus Films. In English or en Español, in Miami or in New York, we continuously reimagine the power of storytelling. Our unique approach to in-depth analytical psychology allows us to hijack the collective unconscious and read the archetypal patterns that define an audience's behaviors and their deepest motivation Are you ready to tell your story? https://lnkd.in/eJpams4q

What if art is for the audience?

The cameras are back and rolling! The England team are preparing for their March international fixtures against the likes of Brazil and Belgium, and the cameras are here and ready to capture all unseen moments unfolding off the pitch on the England Youtube Channel. Some new faces in the mix as well in Kobbie Mainoo, Anthony Gordon and Jarrad Branthwaite, arriving for their first senior camp. It’s not just a training ground for the fans; it’s an opportunity for us to get to know the new faces in the squad on a more personal and human level away from the pitch.   Through such carefully crafted footage, viewers are given a glimpse into the lives and personalities of these incredible athletes, which creates a sense of connection which goes above and beyond. The typical day-to-day interactions such as shared jokes/pranks/genuine laughter, is what humanises these players and makes them relatable to already existing audiences but new fans as well who may have not been previously drawn to the sport.   Behind-the-scenes storytelling proves to be a powerful tool for building these lasting connections and engaging audiences on a deeper level.

🎬 Can you believe it? Dilwale Dulhania Le Jayenge is back in theaters, and it's pulling in massive crowds! 📽️ But this isn’t just about nostalgia—it’s about the genius marketing behind these re-releases. 💡 Want to know how they create a cultural phenomenon around old favorites? Let’s dive into the power of nostalgia-driven strategies that bridge generations! 🔥 #SakshamUpskills #MarketingGenius" #NostalgiaMarketing #DDLJReturns #MovieMagic #TimelessClassics #MarketingMastery #SharedExperiences #CulturalPhenomenon #EmotionalConnection #FilmReleases #CinemaCommunity #UnlockThePast #MarketingInsights #GenerationalBridges #LearningWithSaksham #ViralMovies #ReReleaseSuccessHere #SakshamUpskills #UnlockYourPotential #KnowledgeIsPower #LearningRevolution #StudySmart #BoostYourSkills #InquiryBasedLearning #EducationEmpowerment #StudentSuccess #IndependentThinking #KnowledgeForAll #LifelongLearning #EducationForGrowth #LearnToLead #EmpowerStudents