Patient Advocacy Strategies’ Post

The Food and Drug Omnibus Reform Act (FDORA) will work to ensure accurate representation in clinical trials. But how can pharmaceutical companies achieve this standard if it is not already a priority?    Jennifer Byrne, Irfan Khan, MD and Marie Rosenfeld say technology could help find an answer.     As Byrne says, “I strongly believe this new space will enable us to work more effectively with the immense quantity of data available through health systems and use AI optimizations to reach those known patient populations. We start with such a wide funnel; this empowers us to get it down to where we can predict those known patients. I think AI can help us address the ethical, moral, and public health responsibility we must reach these patients with. Our inability to do so thus far is at the heart of the problem today.”    Hear more insights from these industry leaders below: https://lnkd.in/e6nfTa7c #clinicaltrials #patientengagement #patientsupport #patientcentricity #patientfocused

New Legislation is Driving Diversity in Clinical Research

New Legislation is Driving Diversity in Clinical Research

appliedclinicaltrialsonline.com

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