Patrick O'Brien’s Post

Another Business Lunch down and what an occasion it was! With most things virtual, it was a remarkable opportunity to connect, chat and hear from key players shaping the future, addressing key topics across the Wholesale and Convenience industry. Hearing directly from Co-Op, Bestway Wholesale, JTI and Infor with each piece being extremely informative and thought-provoking. My key takeaway - Realising the power we have collectively to ensure this industry's needs are met, concerns are addressed and more. If you're involved in FMCG, Convenience, Retail, Wholesale etc. these are a must-attend. P.S. the view from The Shard's not bad!

Latest Episode of Market Trends with Tracy: (Beef) Packers vs. Retailers #marketnews #beefnews #porknews #poultrynews #grainnews

This The Wall Street Journal article lays out what is winning on the shelf - private labels and promotions. I can't speak for private label but we at Chattanooga Bakery, Inc. are seeing incredible take rates when we are promoting at 2/$2, 2/$2.22 or BOGO for $1. Consumers are looking for value and multiple purchase promos like these seem to be resonating with customers more than ever before. Some retailers are running multiple purchase promos on an every day basis while others opt to pulse them in throughout the year. I have seen both options be successful as long as the discount signage is on the shelf and the appropriate amount of product has been ordered for the promotion. With 2025 resets starting in the next few weeks I am expecting more retailers to turn to these tried and true multiple purchase promotions. These promos will help drive the volume we have all been looking for the past couple of years.

Use this approach to build influence with your retail customers... When tabling your proposals, position them in the context of what role your category plays for the retailer and what your brand can do to support. EXAMPLE: Flavoured savoury snacks shoppers are moderately interested in new ideas (rank 67 out of 185 categories) but highly likely to buy an extra item to try something new or different (rank 13 out of 185). POSITION: "Niche though they may appear, these wonderful sweet chilli broccoli puffs (never written those words together before...) may help drive spend in your stores Mr/Mrs Retailer by appealing to your shoppers' openness to something new in the category. Let's have another look at distribution." Smash your goals this year with shoppers at the heart of your story. Follow for more ideas to help you nail your next retailer meeting in grocery and liquor. #shopperinsights #proofpoint #goalgetter

Have you heard?!? Procurant Open Link now connects suppliers directly to Wakefern Food Corp., Costco Wholesale, WinCo Foods, Gelson's Markets, and Target! Manage all your orders and invoices efficiently through a unified network that ensures transparency and compliance. Keep everything organized in one convenient place with Procurant Open Link. Simplify your supply chain today!

There's a great interview in this month's Wholesale Manager Magazine with Calli O'Brien of Aston Manor Cider, sighting TWC data! 🙌 In the article Calli comments on how the cost of living crisis is causing consumers to opt for more affordable products. With this in mind Aston Manor are continuing to push their value brands. In line with this, latest SVC #data reveals that Beer / lager and cider is declining in volume -3.3%, but the Value/Strong Cider category is one of the few categories that is still growing in volume (+1.5% MAT to 21.04.24). This illustrates how shoppers are adjusting their choices to cope with the cost of living crisis. 🍺📈 We are proud to support Aston Manor via SmartView Convenience (SVC), our market read for independent convenience stores, in partnership with I-TG. It enables them to benchmark their own performance whilst delving into the factors driving that performance. 🤔 If you're curious to know what's really happening in the alcohol market (or any other category) or how your brand is performing, contact us today and gain invaluable insights into the convenience channel. ✉️📞 👉 You can read the full article here: (Pages 16-18) https://lnkd.in/egWmnUD3 👉 Learn more about SVC here: https://lnkd.in/esN87eXG

🍾 Liquor Store Use Case: Automating price changes is reason enough to implement ESLs, but did you know there are other benefits to consider, like being able to actually increase promotional activity. Explore all the details in our Liquor Use Case. #ElectronicShelfLabels #BottleShops #Liquorretail #Retail #RetailOperations

The Masters and Costco Wholesale, two of my favorite things, share 1 thing in common: unparalleled pricing strategy. Both have premium products with dedicated fanbases. As such, they can charge a hefty sum for access to their product. Yet they get all this credit for keeping their food prices low. COSTCO - memberships are $60-$120/year but let's be honest, you aren't walking out of there with a cart <$200 unless you have some magical willpower. Depending on how many times you go, Costco is making hundreds or thousands of dollars off of each member every year. Yet what's the story that's always written? "Why Costco will never get rid of the $1.50 hot dog combo!" That's right, they make billions every year, yet the story is about the underpriced hot dog. THE MASTERS - If you can win the lottery, tickets aren't too bad. If not, you'll pay thousands for a ticket to the event, thousands on airfare and lodging, and even more for merch. All that but yet the experience is truly a tradition unlike any other. Scroll through Masters stories this week and you'll inevitably see the "Prices keep going up except for concessions" article. Where else can you get a Pimento Cheese sandy for $1.50 or a Georgia Peach Ice Cream Sandwich for $2.50? The point is both these brands have built an immense following but the story isn't about the admission price, its about the amazing deal once you get in. Just an absolute masterclass in pricing strategy and narrative framing.

A Quick Guide to Wholesale Food Storage Container Wholesale food storage containers are essential for businesses in the food industry, catering services, and even households looking to buy in bulk. Here’s a quick guide to help you navigate through the process of selecting and purchasing wholesale food storage containers: https://buff.ly/3x530oj #glassware #WineGlasses #TumblersAndMugs #TeaSets #CoffeeSets #GlassCarafesAndPitcher

Walmart, is gluten-free muffin mix and oat milk ice cream really in your customer's sweet spot? As America's largest grocery retailer starts their journey in attracting higher income shoppers, they've introduced a premium line called Bettergoods. 🥑 Adding 300 Bettergoods brands like cardamom rose raspberry jam & curry chicken empanadas 🥑 Going after Costco Wholesale, Whole Foods Market & Trader Joe's 🥑 Their Sam's Choice products will shift to their 4000 generic Great Value private label products to create less confusion with the customer Bottom line, low margin weekly grocery visits create many more customer "eyeballs" on their higher margin general merchandise, electronics, pharmacy, and many other categories. Target might do themselves a favor by concentrating more on their grocery business. Walter Holbrook Myron K. Burke Brand L. Elverston Brandon Rael RETHINK Retail https://lnkd.in/eejqt4WG