Simply put - Media campaigns on CTV can now be designed to 'connect the dots' from ad impression -> to site visit -> to lower funnel KPI activities. The actual VIEW you will have access to - in seeing these actual branding/lower funnel conversions is eye opening and game changing!
Blockboard connects Brands on CTV to SALES. Better than anyone in the world. Period. https://lnkd.in/e4_YX3Sh