Blockboard

It's Election Day, a vital moment for our democracy. Remember that every vote matters and shapes our future. So, if you haven't already, please vote! And if you want to watch the election results unfold in real-time, check out ADWEEK's round-up on how to watch #election night coverage.  #ElectionDay2024 #YourVoteMatters #CivicEngagement

Today, we celebrate #NationalLogicDay — a day to embrace and appreciate the power of reasoning and critical thinking and engage in discussions that challenge our minds and inspire better business. We help clients apply logical thinking to address their pressing #digitaladvertising questions, like: ⬆️ How do I drive better results from my media budget? 📈 How do I improve my media ROI? 📊 Do I stick with what’s not working, or is it time for a change? 💰 Will our #CFO approve our media budget if we can’t prove better results? 🧪 Should we test a new method to learn a better way to run our ad campaigns that will improve our media performance?   Don't let your ad budget disappear into a black hole. On #NationalLogicDay, discover how Blockboard brings logic and transparency to #programmatic advertising. We can help you get the answers you need and improve your ROI. #ThinkLogically #Blockboard

🏥 Fact: Today is the start of the national open enrollment period for renewing and signing up for #healthcare #insurance. And according to HealthCare.gov, there are more options than ever, and selecting the best plan for you and your family is also more important than ever. So, how can healthcare companies help customers find the right healthcare plan, specifically when they are searching for it? UnitedHealthcare wanted to do exactly that—reach individuals whose needs aligned with their offerings. To make it happen, they partnered with us to launch a #CTV-first #advertising campaign, which drove an increase in signups 🙌 #adtech #programmatic #adtransparency

With taxes being a big issue on the ballot this year, why not discuss taxes in the advertising space—ya know, the infamous #AdTechTax? The ad tech tax is what marketers pay to service providers within the #digitalmediaecosystem and it eats away the working dollars. The Association of National Advertisers and the IAB have proven time and again that for every dollar a marketer spends on digital advertising, the bulk of that dollar is NOT being used to reach actual eyeballs through ad placements. Instead, most of that hard-earned marketing budget is spent on funding service fees and being wasted through #adfraud.   It's time for marketers to fight the ad tech tax, and we are here to help. At Blockboard, we eliminated the ad tech tax through our end-to-end #programmatic ecosystem, which frees up more advertising budget to ensure real humans see brands' ads.   As a marketer/advertiser, what would you rather do: spend more of your budget on fees or use it to drive outcomes? The answer seems clear.

Last week at the Association of National Advertisers Masters of Marketing event, Matt Wasserlauf was interviewed by Audrey Kemp of The Drum about industry trends, challenges, and what excited Matt this year and into next. Matt shared that...   🤖 AI is here, and it has the power to transform the #programmatic #advertising industry 🙌 Training our staff is key to staying relevant and performing at the "speed of the feed." 💰 We need to fix the $22B fraud problem that the ANA has proven is driving 30% waste in programmatic media budgets (and now, with AI, it could soon balloon to $22 trillion of waste if we don’t fix it) 📺 #CTV and streaming video are growing and reaching maturity, which will help brands perform and drive positive #ROI Watch to hear more from our CEO. (And thanks for the great interview, Audrey!) #programmtic #AI #CTV #adfraud

With the 2024 presidential election just one week away, there has been widespread conversation and reporting on voter fraud. While groups like The Heritage Foundation, The Brennan Center for Justice, and others report on voter fraud, the prevailing facts suggest it is not a widespread problem. However, discussion can create outrage at the thought that our vote is stolen or not counted. That our right is taken away—literally stolen. HOWEVER… There is widespread reporting from the Association of National Advertisers and others on the $22B in media fraud in the advertising industry, whereby brand dollars are stolen and wasted on non-human views from bots and MFAs. Where is the outrage here? Why isn’t our industry standing up and screaming, “Get my money back?!“ In fact, in meetings, we heard from the big holding companies and many agencies that said the following: ➡ “My clients don’t mind some fraud.” ➡ “It’s out of sight, so it’s out of mind.” ➡ “I’m tired of lying to my clients about this.” THIS IS NOT ACCEPTABLE. We can’t let our votes be stolen, and we can’t let our media dollars be stolen.  Every brand media owner must: * Take action  * Demand transparency  * Ask questions of your agency and media partners  * Seek verification in real-time, not months and months after the fact  * Find a better solution to your programmatic needs At Blockboard, we’d love to discuss how we have a solution for the $22B #programmatic #adfraud problem. Check us out at www.myblockboard.com #voterfraud #adfraud #blockboard

Last week at the Association of National Advertisers Master of Marketing event, Bob Liodice told the audience that there is $22B of fraud and waste in the programmatic media ecosystem. That's nearly 30% of all #programmatic media spend. HOW IS THAT POSSIBLE YOU ASK? Watch this video and find out the top 5 ways that fraud and waste happen in your media executions. It will blow your mind that this is happening. No one is talking about it and no one is doing anything about it… EXCEPT... At Blockboard, Matt Wasserlauf and his team have SOLVED THIS PROBLEM. We are the only company built on blockchain to pre and post verify that every ad served is guaranteed to be watched by real humans, never a bot or MFA. And then with the addition of #BlockAI we can precision target in real time to guarantee that only your *most likely prospects* are engaged and watching your ads. That's why we can guarantee better outcomes. Isn't your hard earned media budget and strategic planning worth delivering better outcomes? It’s a win-win for everyone. #nowaste #nofraud #betteroutcomes #22billioninwaste #adtech #adfraud

Google and TradeDesk: “Two Blind Bats” By Matt Wasserlauf Back in the 1990’s as a young TV seller, I remember reading “Three Blind Mice” by Ken Auletta. The major TV networks, CBS, NBC and ABC, that reigned supreme over the traditional media world from the 1950’s forward, were the three blind mice. The idea that my employer, CBS, was running “blind” and unable to see the future that would eventually descend upon it, was fascinating reading. Decades later, here in 2024, it has all come true. CBS, now at a fraction of its former value, has sold to Skydance in a deal that’s expected to close next year. “You’re fucking with the magic!” This was what Mel Karmazin told Google through the early 2000s when the search behemoth began making its mark on the advertising world. Google’s dominance was felt early and often and the mainstream media companies have been playing catch up now for a long time. But as Google took the lead in this new emerging ad industry, its form of leadership has taken an eery and ugly turn from the halcyon days of its predecessors in major media. As I think about that book and Ken Auletta’s reference to the TV networks and those “three blind mice,” I can’t help but draw the analogy to the leaders of today’s digital advertising industry: Google and TradeDesk: they are today’s version of the blind mice so I am referring to them going forward as the “Two Blind Bats.” The two blind spots of Google and TradeDesk are transparency and sustainability: the two most important challenges in our industry. Bob Liodice, President of the ANA, opened the conference by showing the marketers in the room the results of the ANA’s Supply Chain study released in 2023. The damning results showed $22 Billion of waste rampant across the supply chain and only 36 cents of every dollar making it to the customers intended to reach with those messages. Worse further, the ANA had to conduct its study without the cooperation of the two leaders of the industry: Google and TradeDesk. Google admits this in testimony laid out in the subpoena brought on by the “U.S. Government vs. Google” Anti-trust case page 78. The second way both Google and TradeDesk are blind is Sustainability. The math is simple. $22 Billion of waste in digital advertising is one third of the total display advertising marketplace. One third! Google’s CO2 emissions represent 2.7 Billion metric tons of CO2 and one third of that is 900 Million metric tons of waste. This is where both Google and TradeDesk are both blind. Our industry must do better. New leadership must emerge. If the U.S. Government breaks up Google it is imperative that new leadership rises in its wake. The Digital Advertising industry holds great promise and a great future. New leadership with fresh vision will get us there. We all deserve better.

Cool facts about Halloween candy. Suddenly feeling an urge for candy corn even though not chocolate. Trick or treat 👻🎃 #trickortreat #halloween #candy

Have you picked your side for tonight’s kick off of the Major League Baseball (MLB) World Series between the New York Yankees and the Los Angeles Dodgers? Well, whatever side you’re on, there’s no need for your ads to be on the sidelines. Blockboard is the only #programmatic player who will guarantee your spot airs DURING THE GAME! Yep, no sidelines for you and your brand. GET IN THE GAME, that’s where the action is! ⚾️⚾️⚾️⚾️⚾️⚾️⚾️⚾️⚾️⚾️ www.myBlockboard.com #mlb #yankees #dodgers #ingameads #blockboard