Paul Claireaux’s Post

Real estate CEOs: Stop sleeping on newsletters. Email converts 174% more than social media. • Share your thoughts • Attract an online audience • Share education and build your list Email is the most leveraged way to scale yourself and attract more opportunities. Don't know where to start? This free blueprint gives you everything you need to build a list today: https://lnkd.in/eYztWxh5

Ask Me Anything (about exam prep) This is a feature in our newsletter. I will feature one question in each successive newsletter. This one is from the September edition. Link to read and subscribe is here: https://lnkd.in/gGDkNgbu One question I get asked a lot is: “How long should I study for?” There are two aspects to this question: 1) How long prior to the exam day do I need to study, and 2) How long should I study each day? Let's answer the first part. How long prior to the exam date should I begin to study? Answer: Most of us have a limited memory, and if we begin studying a subject many months before we need the knowledge in an exam, we will forget what we studied first and only retain the information that was studied closer to the exam date. However, if we leave our studying too late we risk being improperly prepared for the more detailed subjects and questions on the examination. The final challenge, especially in the broad knowledge requirements for the API ICP examinations, is that the information covered may differ from our daily work, jurisdiction, or personal experience. So, ideally, we need to hit a balance between beginning early enough to cover all the information, not forgetting what we have learned, and not leaving it too late to study effectively. We need time to address and become familiar with new concepts that we may not know at all before beginning our study. Now, it must be noted that everyone has different abilities, a different schedule, and different backgrounds and experiences, and different family responsibilities, so there is no one-size-fits-all solution. But there are some common points to building a balanced study schedule: - You need to cover the information in a logical sequence. - You need active learning, not just reading. - Regular reviews. - Study must be progressive and measured. - You must test your knowledge and fill in the gaps. Our courses will help you find this balance. There are three parts to our webinar courses. 1.   A precourse that introduces the basics, provides active learning methods, and immediate feedback and scoring, along with instructor support. This is available up to 100 days prior to the main course dates. 2.   The main course is 6 days in a live webinar via Zoom. Here, the concepts learned in the precourse are reviewed, expanded upon, and new, more difficult material introduced, with daily reviews and practice questions. 3.   The last part of the course is the study portion, where course participants have access to multiple, timed, online examinations that are structured just like the real thing, and 3 practice exam reviews with the instructor. So, if you are a busy person, you will start towards the beginning of the 100 days prior to the webinar. If you have more time, you will start closer to the webinar dates. The second part of this question is answered in our newsletter. Check it out at the link above!

Elevate Your Brand and Business Strategy! Want to elevate your business and brand to new heights? Our "Scaling Smart: A 3-Session Course for Sustainable SME Growth" is designed just for you! Why Attend? 1. In-Depth Learning: From business planning to advanced branding techniques, get comprehensive knowledge and tools. 2. Interactive Sessions: Apply your learning in real-time with hands-on exercises. 3. Expert Insights: Learn from industry experts about future trends and digital marketing strategies. Whether you're a new entrepreneur or an established SME owner, this course will help you: ✅️Develop a clear and effective business plan. ✅️Create a strong, memorable brand identity. ✅️Utilize social media and marketing tools to reach your target audience. Ready to scale your business and achieve your goals? Secure your spot today! https://lnkd.in/d6PDbPDz #SMEGrowth #BrandDevelopment #DigitalTransformation #BusinessGrowth #OnlineLearning

🤔Can you build a successful online course business without an audience?🤔 YES! If my audience disappeared overnight, I know the exact steps I would take to create a successful online course business, growing it from zero to six figures in just 12 months. This isn't theory—it's based on my real-world experience helping over 3000 people in 600+ niches worldwide. I'm breaking down the exact steps I would take - in a niche I have no experience in! Ready to watch me make it happen?? Watch the video here ==> https://lnkd.in/gsvuVzbc

The Spring semester is over, so it's time to start your Summer Reading List. Volume 178, May 2024, has 18 articles, including 5 that are available as Open Access. The tracks with articles in this issue are Consumer Behavior & Well-Being, Innovation & Technology, Interactive Marketing & Social Media, International Business, Marketing, Organizational Behavior and HRM, Strategic Management, and Special Issue Papers. For the Table of Contents, visit https://bit.ly/4bIOVLU #JBR #JournalofBusinessResearch

Let me give you a simple 2 second tip I've gained from years of pitches and public speaking that I think is equally applicable to marketing and business challenges. When someone asks you a big question, pause for two seconds, think, and compose yourself. You'll generally find the words that come out of your mouth to be more considered, novel and engaging. Don't underestimate instinct, but be wary of blurting out the first thing that pops into your head.  When you're up against it, put on the spot or seemingly facing challenge-upon-challenge, you'll probably end up doing one of two things: 1) Run around in a state of constant calamity like Beaker from The Muppets, causing chaos, accidental acts of self combustion and general panic (all in the name of marketing ‘science’, of course). 2) Avoid any kind of creative or unconventional thinking and revert to doing ‘the same old thing’. You might cause fewer metaphorical fires and reduce the immediate risk of looking like a chaotic weirdo, but you'll probably fall into the trap of missing out on better, more effective and cheaper solutions to your challenges. I've created MAD//Masters to give you time to think, put a new lens on the world and use the trifecta of behavioural science, creative innovation and experimentation to take more calculated risks. We go further than other courses with on-demand CPD-accredited lectures, live Q&A sessions, an in-person ‘Lunch & Learn’, an optional assessment featuring video feedback and sparking ideas with peers from across the world. Join brands like Nestlé, The Guardian and Specsavers for MAD//Masters this April - register below for just £1295 and join my for lunch at MAD//FEST with a freebie ticket worth £795 https://lnkd.in/eBXJD2ek P.S. Take advantage of group rates, gain bespoke elements and give your team the tools to unlock better solutions by contacting my course lead Sam Benton MAD//FEST Sam Benton Dan Brain Harry Clark Ian Houghton Anna Cairns

It's hard to believe it's the last day of April. This month was a breakthrough month for me. I was able to get my newsletter off the ground with a few subscribers. If you're a college student interested in personal branding, check out my newsletter at: https://lnkd.in/gingk8Qm. As we approach college graduation season, building a brand online has never been more crucial. Check out my newsletter to learn how you can build your own brand online. #pesronalbranding #collegestudent #buildyourbrand #careers

Want to be customer centric? -find the top 3 industry events that cater to your buyers -find the top 5 industry publications that cater to your buyers -find professional organizations dedicated to your buyers. And start working backwards. Who goes to the events? What does the programing look like? What type of editorial, sponsored and educational content runs in the publications? What type of continuing ed does your buyer need? How do professional orgs help? The best way to be customer centric is to show up, and understand their world.

Last week, I shared my techniques for becoming the 'guide' when it comes to creating engaging award entries. Here's another position you can take, depending on your business, and the award... This time it's the 'Hero' - because secretly, just like Bonnie (Tyler) we're all holding out for a hero, aren't we?! 🦸♀️ Judges are on the lookout for entries that resonate on a personal level, stories that leave an indelible mark on their hearts and minds. I have so many examples from my judging days every year that I will never forget. ❤️ However, take it from me, showcasing a 'hero' can be tricky, and sometimes even a bit cringe, so here's how to spotlight yours professionally in your award entries (without making anyone hide behind their hands)🙈 🏆 1. Identify Your Hero The hero of your entry could be an individual, a team, or even an initiative that has made a significant impact. This is the heart and soul of your story. Remember, every hero's journey includes challenges, resilience, and ultimately, triumph. Dig deep to find that compelling narrative within your organisation that embodies these qualities. *Top Tip*: Look beyond the obvious choices. Sometimes, the most powerful heroes are found in unexpected places, or in those who don't seek the spotlight. And if you think the hero is you, it's probably not. (See my 'guide' post). 🏆 2. Craft a Compelling Narrative Once you've identified your hero, it's time to tell their story. But not just any story - a story that captivates, inspires, and sticks with the judges long after they've finished reading your entry. Structure your narrative to highlight the journey, the obstacles overcome, and the impact made. *Top Tip*: Use vivid, emotive language to bring your hero's story to life, but leave the clichés and hyperbole behind. Show, don't just tell, their journey to make a lasting impression on the judges. 🏆 3. Provide Tangible Evidence A hero's tale is only persuasive with evidence to back it up. This could be data, testimonials, or visual aids that corroborate the impact of your hero's actions. Evidence solidifies your story, transforming it from a good narrative into an award-winning entry. *Top Tip*: Select evidence that directly supports the hero's journey and the outcomes achieved. Take time to develop the right data. Quality over quantity—choose the most powerful examples that illustrate the hero's impact. When crafting your award entries, remember that judges want to be moved (even if they don't admit or know it), and to be shown a glimpse of something extraordinary. By finding and showcasing the hero within your organisation, you create not just an award entry, but a memorable and inspiring story that stands out and will multiply its value time and time again. 🎯 For lots of learning fun and access to all my secret tools and techniques for creating winning entries, start here: https://lnkd.in/ehxKBPVQ #awards #storytelling #leadership #impact #winnning

Everything you post should MEAN something — have you paid attention to the garbage on social lately? It’s random memes, vague quotes from celebrities, selfies without context… all with an ASK. As if the same quote you’ve seen 12 times today is going to make you buy from that ONE person. Sure these might get likes, but do they actually speak to who they help, the problems they solve or the outcomes they deliver?? Not really. Your content is not JUST content. It’s a conversation with your potential clients.  It’s a literal billboard on someone’s phone. It has to clearly show ✅ who you are,  ✅ who you serve and  ✅ the solutions you offer + this Wednesday, we’re teaching you how to get started with creating magnetic content inside the Virtual Business School membership’s monthly masterclass!! If you want to learn the ropes of effective copy to get you in front of the people who are ready to buy, you’ll want to join us! Comment “CONTENT” and we’ll reach out with more info ↴