Why food delivery app menus have photos but restaurant menus don't ❓ ❓ ❓ 🛑 Pitfalls of A/B testing without understanding "why" ? 🛑 A/B test photo menu vs text menu at restaurant & then again within online apps. Both times you'd get different winners. 🔥 understanding 'why' something works is more crucial than 'what' works 🔥 Picture a restaurant menu with no dish photos, working like magic in an offline setting 🎉 Now, flip the script to the online realm, and suddenly, dish photos steal the spotlight. Now, the twist: Successfully A/B testing online and blindly applying it offline? Disaster. 🚫 Vice versa? You got it. Why? Because, 1️⃣ In online food experience, surprises are a no-go! 📸 2️⃣ In offline food experience - Positive surprises are what you pay for. Think fancy smokes, tricks of Turkish ice cream. Your secret weapon is knowing the 'why'! 🤫 Exercise question - think why BurgerKing/ Mcdonald's menus commonly have photos?
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