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Do it. But do it DIFFERENTLY!!! Lewis Hamilton is the new Celebrity jumping on the Tequila bandwagon craze ... With Almave, a NON-ALCOHOLIC Tequila that he has co-founded with Iván Saldaña Oyarzábal ( A master Distiller and Entrepreneur). We've seen Dwayne Johnson's (Teramana), Kendall Jenner ( 818) that causes a lot of controversy, Gerber and Clooney's (Casamigos), Eva Longoria (Casa Del Sol)... Lewis Hamilton being an F1 driver and with about one-third of car crash fatalities in the U.S. involve drunk drivers, according to the NHTSA. ( Forbes ). Almave, is a great Celebrity - Product fit 💯! We've seen celebrities starting brands that don't really succeed because of the Celebrity Brand misalignment with their Personal brand ( Lack of Authenticity). But Almave is spot on! Also John Legend's recent tech company It's Good is another great example. Almave, sip or pass??? Sip💀. #Socialmedia #CelebrityBrands #Almave #Instagram

I'm always on the lookout for brands that understand the value of connection and authenticity. Brooks Running's latest campaign featuring Jeremy Renner is a testament to just that. Their innovative designs and customer-centric approach have led to monumental success in the running shoe industry. To be clear, I don't run. In fact, I hate running. And I'm a huge Nike fan. But this campaign is more than just about shoes. It's about the sheer joy of movement and overcoming life's hurdles. Jeremy's incredible comeback story after a life-threatening accident perfectly aligns with Brooks's mission. When Brooks sent him a pair of shoes during his recovery, they didn't just send footwear; they sent hope and support. Something everyone would want to get behind. By tapping into a powerful narrative that resonates with everyday people, not just elite athletes, Brooks has shown us the value of understanding and supporting your audience. This is a masterclass in genuine connection and branding. Shout out to Brooks Running and Jeremy Renner for reminding us all of the power of resilience and the simple joy of putting one foot in front of the other. #MarketingStrategy #Branding #CustomerEngagement #Inspiration #RunningCommunity #Resilience

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Nostalgia campaigns are more than a trip down memory lane; it’s a powerful way to stay culturally relevant when done authentically. It’s about giving a gift and being community-minded first. Ore-Ida (tater tots) has given millennials and Napoleon Dynamite fans a sweet video this week. Their new campaign features Jon Heder reprising his role as Napoleon, complete with his iconic Moon Boots and a new pair of pants with a Tot Crush-Proof pocket. This campaign is steeped in nostalgia, thanks to Kraft Heinz in-house agency, The Kitchen North America, and the stakeholders at Ore-Ida who greenlit this idea. https://lnkd.in/gNUhuYxV I want to personally thank everyone who made this happen, including Aaron Ruell (Kip Dynamite) for directing it. Seeing the new spots felt like reconnecting with an old high school friend. I remember the trailers for Napoleon Dynamite on MTV and experiencing that unique, awkwardly beautiful style of humor for the first time. I hope this campaign sells a lot of tots and fuels more creative work. At Cannes Lions International Festival of Creativity this week, McDonald's CFO Ian Borden spoke about the positive outcomes (revenue) when McDonald's immerses itself in culture. My take is that contributing to culture authentically benefits both brands and collaborators. Nostalgia, when tapped into genuinely, serves as a bridge to cultural relevance, allowing brands to connect deeply with their audience by honoring shared memories and experiences. #NostalgiaMarketing #MarketingCampaign #NapoleonDynamite

Back in 1952, Mr. Potato Head became the first toy advertised directly to kids on TV...and just a few years later in 1959, Mattel's Barbie would rely heavily on direct marketing to kids through their own TV advertising campaigns. These ads used plenty of music, lots of close-up looks at the dolls, and of course fashion showcases. Take a look! Does this slogan a bell for anyone? 🎵You can tell it's Mattel...it's swell!🎵 #toymarketing #toyadvertising #marketinghistory #advertisinghistory #barbiehistory #mattel #barbie #mattelhistory

A location as a distinctive asset. Possible? For sure. Constellation Brands flagship beer Corona boasts the most distinctive asset any beer owns: the lime wedge in the neck of the bottle. Bar tenders all over the globe have been told 'this is how you serve a Corana'. It's a one of a kind DBA. But there's more to this branding success story. Find here the hero spot for Corona by agency MullenLowe U.S. What other elements can be seen as brand cues? I'd say... 1️⃣ logo, label and bottle design - obviously 2️⃣ the celeb (Snoop Dogg out, welcoming star actor Pedro Pascal) 3️⃣ patches of yellow in set design & props 4️⃣ the beach & deck chair setting Am I missing anything? The script of the new campaign poses some questions (like, what's up with restaurant lady? And why does the Pedro suddenly dive on a food trolley?🤔) but definitely unfolds a story of letting go and relaxing, as if you're on a beach, living La Vida Mas Fina. Cheers to that 🍻🍋🟩 agency: MullenLowe U.S. director: Craig Gillespie @ MJZ #food #drinks #beer #foodadvertising #foodmarketing #foodbranding #corona #lavidamasfina

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Step into sophistication with Funkeln's signature pieces, where brilliance meets grace. Discover your elegance at www.funkeln.in