The Kitchen North America

🔥 Fireside Chat with Todd Kaplan, CMO of North America at Kraft Heinz! 🔥   Today, our team sat down with Todd, and let’s just say—we left inspired! We dove into what’s next for marketing at Kraft Heinz, and Todd’s take on the power of blending insights, data and gut instinct has us all laser-focused on the future. 👀 🎯 From pushing creative boundaries to building real connections with consumers, Todd’s energy is next level. Now, we’re fired up to turn those big ideas into action. 💥👊 Let’s get to work! 💪✨   #HereAtKraftHeinz

New work ⭐️ mio Energy takes on streamer dehydration epidemic 💧 Twitch streamers broadcast for hours on end, often forgetting to hydrate. The problem is so bad, viewers use the !hydrate command to remind distracted streamers to drink water. mio brings energy to water making it the perfect solution for weary streamers, but how could we let them know on a platform that hates ads? We used the !hydrate command to show up the moment streamers hydrated and brought them bigger audiences and higher energy chats. ⚡⚡⚡

🔈 NEW WORK ALERT 🔈     When Dua Lipa’s Diet Coke and pickle recipe went viral, we knew we had to respond to the moment and help make the recipe easy for everyone to satisfy their brine cravings anywhere, any time —introducing Claussen Just the Brine – a mini-can of pickle juice that’s perfect on its own or for jazzing up your glass of diet cola. 🥒🥤 The Kitchen worked with the Kraft Heinz R&D team to conceptualize Just The Brine dill pickle juice in just a week. More to come soon 👀   #hereatkraftheinz #kraftheinz #socialmedia #advertising

7 x Shortlisted. 5 Brands. 1 Giant Bottle of Ketchup to Celebrate ?! We're pumped to announce that we've been shortlisted SEVEN times across FIVE Kraft Heinz campaigns at the 2024 The Drum Awards 🏆🔥 Whether it's saucing up a fresh idea or whipping up a deliciously bold campaign, we’re always ready to bring the flavor. Cheers to our incredible team - the only thing we're missing now? The actual trophies! 🥇 #DrumAwards #CreativeSauce #TeamworkMakesTheDreamwork #KraftHeinz #AgencyLife #AwardsSeason

Shohei-mania is in full swing, and HEINZ is stepping up to celebrate a potential historic 57 HR - 57 SB season! As a brand synonymous with "57," it's only fitting that HEINZ would take this moment to honor such a milestone with limited-edition SHOHEINZ ketchup bottles and a lifetime supply for fans! ⚾❤️ Thank you to Todd Kaplan for your incredible leadership and the entire Kraft Heinz and The Kitchen North America teams for moving at the speed of culture to bring this brilliant idea to life. It's a great reminder of how powerful creativity can be when combined with quick action. Let’s hope Shohei delivers that magic number! 🏆🔥 #SHOHEINZ57 #KraftHeinz #TheKitchenNorthAmerica

🚨 Big news, folks! 🚨 Simon Au, our Executive Creative Director of The Kitchen at Kraft Heinz, is about to drop some serious brand-building knowledge at the 2024 #ClioCreativeSummit! Simon will join a stacked panel to talk about Building a Brand That is Time-less and Time-ly — AKA how to nail those perfect partnerships and create collaborations so buzzy, you'll need earplugs. (Okay, not really, but you get it.) Expect plenty of creative wisdom, with a side of out-of-the-box thinking. Panel Line-up: ✨ Baldwin Cunningham, Director of Media and Partnerships, State Farm ✨ Matthew Low, SVP Creative Director, BBDO Worldwide ✨ Joel Rodriguez, Head of Context Planning, Translation ✨ Simon Au, Executive Creative Director, The Kitchen at Kraft Heinz

💍❤️NEW WORK ❤️💍 When a Heinz super fan named Heinz (yes, that’s his real name) invited us to his wedding, we couldn’t show up empty handed…   So, we partnered with Chicago-based Conceptual Condiment Artist, Ethan Chan, to gift Heinz a “something new” he would never forget: The Heinz Packet Jacket.   Thanks to everyone who pulled “Mission Packet Jacket” together in record time. Jamie Mack Kaitlin Kocsis. Jacqueline Salamack Alexandra Lieberman Jenna Thornton. Bridget Mac Donald Sarah London Ben Badiuk Nadine Farhat Marco Cianfagna Aida Mekonnen Bayly Shelley Ryan Leshock Engels Perez Simon Au Julie Benevides Tom Evans Kathleen Bokar Zeno Group Nina Patel Jacqueline Chao Jan Parma Kraft Heinz

How do you get chefs to try Kraft Deluxe Mayo when they work 12+ hours a day and are too busy for samples?   After cooking for others all day, chefs are too exhausted to cook for themselves. So, we turned the tables and created the first restaurant to only serve other restaurants, with a menu that showcased the quality of Kraft Deluxe Mayo. We opened when other restaurants closed, delivering free post-shift meals directly to NYC chefs, through their back alley entrances. Cory Sutton Kraft Heinz Away From Home US Matthew Schiess Traci Graziani Stacey Cox Alyssa Bonfiglio Ali Lieberman Jenna Thornton Chef Laura Vaughn Duane Gojsovich Tom Evans Simon Au Kathleen Bokar Julie Benevides damon crate Amber Osmond Loraya Hrynkiw Jan Parma Dylan Thompson Chris Petrovich Brandon Morrison Jennifer Feldman Madelaine Violi Monika Hesch Julianne San Antonio Trina Q.

Last week, Capri Sun was at the center of attention - in the wrong way. Misinformation spread like wildfire, and fans panicked hearing that Capri Sun's iconic pouches were going away forever. In less than 24 hours, The Kitchen North America, Zeno Group jumped in at the speed of culture by hijacking the moment and selling pallets of Capri Sun at Walmart to let fans know that their childhood was safe and sound - the pouches are here to stay." #hereatkraftheinz #kraftheinz #marketing #socialmedia https://lnkd.in/gnHXewFx

Gira’s creativity has always kept us on our toes—now, it’s time for her to put on the judge’s hat and keep others on theirs. We have no doubt she’ll bring her sharp eye, wit, and knack for thinking outside the box to the jury panel. Congratulations Gira Moin, for being selected as a juror for the prestigious Ad Black Sea - International Festival of Creativity award competition! 🏆