Pearpop’s Post

Power of story telling in insurance ads Recently stumbled upon this ad by LIC back in early 2000s that many millennials can also relate. The ad was a mix of all - emotions, fear, finance and placement. Rarely we see the connect in the advertisements post social media era where ads are flooded with influencers and small time actors with a jolt of comedy and urban centricity. Insurers must leverage the power of emotional connection to resonate more deeply with potential customers. While humorous ads can be entertaining, they may not effectively convey the significance of insurance. Here's why emotional advertising proves more impactful: Evokes Empathy: Emotional ads tap into real-life situations, triggering empathy and a sense of vulnerability. Viewers can connect with the characters' anxieties and aspirations, prompting them to consider their own preparedness. Highlights Importance: By portraying the challenges of unforeseen events, emotional ads emphasize the importance of insurance. They showcase how a safety net can alleviate financial burdens and safeguard loved ones during difficult times. Builds Trust: Emotional vulnerability fosters a sense of trust and connection. Viewers appreciate insurers who acknowledge life's uncertainties and demonstrate a genuine desire to help navigate them. #insurance #licofindia #generalinsurance #healthinsurance

"Discover the power of storytelling in insurance advertising! 🌟 Emotional connections transcend mere transactions, resonating deeply with potential customers. Highlighting importance, and building trust through emotional advertising can lead to impactful and meaningful connections. #Insurance #EmotionalAdvertising #Storytelling #FinancialSecurity"

Need a last-minute Valentine's gift? So do your clients and prospects. Here's a quick campaign that insurance agencies can run today t generate some leads that know you come through in the clutch. Here's the play: (1) Buy a bunch of flowers today. Partner with a local florist (or get'm in bulk at the warehouse store) (2) Let people know that you are giving away free valentines day roses. Just requires a free insurance policy review (3) Promote it on Facebook, through the local networks, or on the street corner. (4) Have your Canopy QR code ready and instruct them to share their current policy with you by signing in with their insurance carrier. The result? For just a couple hundred bucks, you'll have a bunch of new prospects, ready to review and quote, prospects that now feel like they owe you one.

The point of the story always check what you sign up for #lifeinsuranceawareness #alwaysprepared Here’s the full article if anyone wants to read it https://lnkd.in/gYJMGAXu

Unpopular Opinion: Insurance and Instagram? A Match Made in Marketing Heaven! 🤩 Many insurance agents see Instagram as a platform for selfies and vacation photos, irrelevant to the serious world of insurance. But hear me out! Here's why Instagram is a goldmine waiting to be tapped for insurance professionals: ❌ Myth #1: It's Unprofessional: 🟢 Gone are the days of stuffy suits and jargon-filled brochures. Today's clients connect with authenticity and transparency. Instagram allows you to showcase your expertise in an approachable way, using visuals and captions that resonate with your audience. ❌ Myth #2: It's Not for Insurance: 🟢Insurance isn't just about policies and premiums. It's about peace of mind, protecting your loved ones, and safeguarding your future. Instagram lets you tell these stories – using relatable content that educates, informs, and builds trust with potential clients. ❌ Myth #3: It's Too Time-Consuming: 🟢Like any marketing strategy, success requires effort. But with planning and the right tools, Instagram can be incredibly efficient. Batch-create content, schedule posts, and leverage social media management platforms to save time. Are you for or against insurance agents marketing on Instagram? Why?

Let’s talk about what we can learn about storytelling from advertising campaigns. 📺     I typically ignore commercials. But occasionally, I find a campaign so entertaining that I seek it out when I need a good giggle or some warm n’ fuzzies. One such campaign is Progressive Insurance’s Parentamorphosis commercials with Dr. Rick.   Dr. Rick is a Parenta-Life Coach who offers tips on avoiding Parentamorphosis—a phenomenon where young homeowners turn into their parents. Here's why it resonates:   1. Humor: The campaign's comedic approach is its most significant asset. It uses humor to capture our attention and make the content memorable. The comedic scenarios presented are exaggerated yet plausible, funny, and engaging.   2. Relatability: Almost everyone can find something relatable in Dr. Rick's commercials. This extends the campaign's cross-generational appeal, from Millennials buying their first homes to Baby Boomers who see themselves in the habits Dr. Rick advises against.   3. Unique Concept: Parentamorphosis is a unique and creative concept that differentiates Progressive. By inventing a "condition" and a parenta-life coach to treat it, they've crafted a narrative that's entertaining and distinctive, helping the brand stand out in a crowded insurance market.   4. Brand Positioning: The campaign cleverly positions Progressive as a brand that understands our lives and challenges. It communicates that Progressive is there to help us navigate the life changes—like buying a home—that necessitate insurance.   5. Engagement: The scenarios in the commercials are ripe for social media sharing and discussion. People share clips and refer to the commercials, increasing the campaign's reach and engagement and boosting brand visibility and recognition without additional marketing spend.   6. Character Development: Dr. Rick's character is authoritative and amusing. His role as a parenta-life coach provides a narrative vehicle for the campaign's message in an authoritative and tongue-in-cheek way. Good character development ensures that viewers stay interested over time.   7. Subtle Product Integration: While the commercials focus on humor and the concept of Parentamorphosis, they also subtly integrate Progressive's products. This ensures that the audience is entertained first before gently introducing the product.   8. Cultural Commentary: The campaign taps into broader cultural conversations about adulthood, generational differences, and the transitions that mark the stages of life. Progressive is included in these extensive discussions, conveying the brand as insightful and connected to our lives. Overall, the Dr. Rick campaign is a masterclass in using storytelling to create a marketing strategy that's effective, entertaining, engaging, and resonant with a broad audience. What campaigns do you think effectively use storytelling? #storytelling #storytellinginadvertising

I listen to a lot of music on YouTube, and I don't pay for their ad-free version. Which means I hear a lot of ads, and I'm pretty good at skipping them. It's really rare that an ad is good enough for me to let it play all the way through on purpose, but that's what happened with the new ad from Amica: https://lnkd.in/d4UzSwCM It's a great ad. Totally solid on their brand, uses storytelling to effectively draw the viewer in, and the stories also underscore the main branding message. Don't get me wrong, I love all the funny ads with lizards, mayhem, and emus. But Amica has reminded me that I don't buy insurance just so I can save money. That connection hits a deeper motivational level, it places the Amica brand in the mind of the consumer further down the preference funnel. This is the kinds of ads we should do!

So easy, a caveman can do it Let's talk a bit about the famous Geico cavemen commercials. About 10 or 15 years ago (I didn't look it up, just a guess) Geico, an insurance company, released a series of ads around a caveman living in modern times. And they touted how their insurance was so easy to switch to and save money, that even a caveman could do it. Brilliant. As an objection handler, this one works well. Even the most “imposter syndrome”-filled, woe-is-me victim watching that ad could believe that if a caveman could do it, they could too. Plus it showcased the company's commitment to making the process simple and saving money easy. All things your prospective customer wants. Everybody is looking for ways to save more money on easy mode. Something else these brilliant ads did was entertainment. Even a decade or so later, I can remember laughing at the time the caveman — dressed in his modern clothes — was on a moving sidewalk at an airport and sees the infamous “so easy a caveman can do it” billboard along the wall. He stares in disbelief, shakes his head in defeat, and lets the sidewalk move him along. 😂 Almost all their caveman ads were funny like this. And memorable. Lots of branding lessons in there for the savvy entrepreneur. Especially in this day and age of short form content and even shorter attention spans. The big lesson to highlight today is how easy are your offers (I'm asking myself this question too). Complicated? Or so easy a caveman can do it? One answer makes the cash register ring 🔔 The other leaves you hearing crickets. Something else to consider: Getting your email marketing done for you, on caveman easy mode. Which is a service I offer for a select few clients. If you're curious about how to “double your email sales in 30 days,” I've got a system that can do that. Message me “caveman” if you want to hear more. ~ Ricky Ketchum

You're about to meet Kate (Scully) Krebsbach 🎈. I love that we're starting this 9th season of Bound & Determined℠ here - with a candid conversation today that actually started serendipitously many, many years ago, between two gals in insurance sales. {also love that I spelled *serendipitously* on the first try} Kate's a business insurance producer, and she's so graciously sharing her ideas, her wisdom, and her experience with us here. But what I love and appreciate about her most is that she's brave enough to share, as we do here on the pod, what won't make it to her highlight reel. Together we talk about Kate's decision to join her family insurance agency - it wasn't obvious - and how, after a few stops and starts, she created the path to the customers that value her. And Kate reminds us that while it most certainly can, insurance sales doesn't have to feel gross - but if it does, it's okay to try a different approach. Thank you for reminding us, Kate, that there's enough to go around, and that success for you doesn't mean less success for anyone else. 💚 Friends, this is as insurance-y as it gets on the podcast - if you're a woman in insurance sales, you most definitely want to listen in. ➡️ Link to listen when you're ready is down below. P.S. Phoenix! I'm headed your way. Join me on October 25th for the next Bound & Determined℠ Live; link to join us is also below. #boundanddetermined #womenininsurance #thisisinsurance #insurancepodcast

Uncover the power of print in the insurance industry. From building trust to reaching digitally disengaged audiences, discover how evolving trends are redefining communication within the sector. Dive into our blog here: https://lnkd.in/gk48mMPU.